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IN THE UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF COLUMBIA
UNITED STATES OF AMERICA,
Plaintiff,
v.
MICROSOFT CORPORATION,
Defendant.
STATE OF NEW YORK ex rel.
Attorney General DENNIS C. VACCO, et al.,
Plaintiffs,
v.
MICROSOFT CORPORATION,
Defendant.
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Civil Action No.
98-1232 (TPJ)
FILED UNDER SEAL
(Seal removed pursuant to court's
October 14, 1998 Order
Civil Action No.
98-1233 (TPJ) |
Direct Testimony of Jim Barksdale
INTRODUCTION
- Since January of 1995, I have been the President and Chief Executive Officer
of Netscape Communications Corporation ("Netscape").
- I submit this written testimony in the consolidated matter of United States v.
Microsoft Corporation, Civ. No. 98-1232, and State of New York et al. v.
Microsoft Corporation, Civ. No. 98-1233 in accordance with the
Court's Pretrial Order.
- My statement will be presented in several sections below. Before
moving into
the more detailed discussions, however, I would like to state at the outset
why I believe this case is so important not only for the software industry and
the consumers of its products, but for the future of the Internet and electronic
commerce. As I will detail in the pages to follow, Netscape is as innovative a
company as exists. One of its founders, Marc Andreessen, is credited with
being the inventor of the graphical browser, a software product which helped
to open the Internet and the World Wide Web (the "Web") to consumers and
to make possible the remarkable advances in electronic communications and
commerce that have occurred in the four years since Netscape was
incorporated. Through the extraordinary talents and efforts of its workforce,
Netscape has created browser products, like the Netscape Navigator and the
Netscape Communicator, which have won great critical acclaim and been
extremely popular with consumers. However, because Microsoft Corporation
("Microsoft") determined that such products were a threat to Microsoft's
Windows operating system software ("Windows") -- the software at the
heart of over 90% of all personal computers in the world -- Microsoft
set out to use its vast power as the producer of Windows to "cut off
Netscape's air supply." It did this in a variety of ways, including, for
example, by entering into exclusionary contracts and otherwise limiting
Netscape's most important avenues of distribution for its software
products; by refashioning its Windows software to disadvantage
non-Microsoft browsers; by offering its browser product, Internet
Explorer, at no cost and sometimes paying customers to switch from
Navigator to Internet Explorer, even when Internet Explorer was
intended for use with the Mac and UNIX operating systems ("OS")
rather than Windows; and by unduly pressuring and intimidating
Netscape's customers and potential customers.
- I have been in business for many years, and Netscape and I know how
to compete in a competitive marketplace. Microsoft's behavior over the
last three years, however, indicates that the current software
marketplace is not a competitive marketplace. Microsoft's monopoly
control of the Windows OS software, and Microsoft's ability to
improperly exercise the power associated with that control, allow
Microsoft to cripple or cut off altogether innovative products that will
benefit consumers if Microsoft deems those products to be too
competitive with Windows or Microsoft's other software products. The
effectiveness of its power and its determination to use it became
especially clear to me on two occasions during the last three years.
- The first occurred in 1996. Compaq Computer Corporation ("Compaq") had
decided to replace Internet Explorer with Netscape Navigator on a popular
line of computers it shipped. Shortly after this decision was made, I heard
that Microsoft threatened to cancel Compaq's Windows 95 license, which
would effectively kill Compaq's OEM business. Although Compaq wanted to
feature the Netscape Navigator icon on the desktops of Compaq computers,
reflecting the popularity of the Netscape Navigator with consumers,
Netscape
learned that Compaq no longer intended to put Navigator on the desktop
shortly after Microsoft threatened to cancel Compaq's Windows license. In
this instance, Microsoft clearly used the power or its monopoly product to
force a distributor to ship a separate new product. Thus, Microsoft was able
effectively to destroy the value of Netscape's browser-distribution contract
with Compaq, one of the world's largest PC manufacturers.
- The second occasion was in October 1997, when I was present at a
conference
convened by Forrester Research Inc. ("Forrester"). The attendees at the
conference consisted of approximately 200 corporate executives, many of
whom were chief information officers. In connection with the presentations,
the attendees were polled on several technology-related questions, and
provided their answers through hand-held electronic devices. What struck
me was the response to the following question: "If Microsoft's Internet
Explorer browser was not bundled free with Windows, would your
company be less likely to use it?" Eighty-one percent (81%) of the 203
respondents to that questions answered "yes." Again, the power
associated with the Windows franchise, and Microsoft's ability and
willingness to abuse that power in the face of a threat from a popular
and innovative competitive product, became crystal clear. This poll of
corporate executives demonstrated to me how effective Microsoft had
been by tying its monopoly product to its browser and giving away its
browser, after spending hundreds of millions of dollars to produce and
distribute it.
- Throughout the duration of the governments' browser-related
investigations of Microsoft's behavior, up to and including the events
leading to this trial, Microsoft has tried to position Netscape as a
"whiner" who can't compete in the marketplace. Nothing could be
further from the truth. Netscape has shown an amazing ability to
withstand the kinds of anticompetitive pressures Microsoft has put on
it, and has been strong enough and innovative enough to re-invent its
business model in the face of the slew of Microsoft actions designed to
"cut off Netscape's air supply." I understand the pushes and pulls of
competitive marketplaces; I understand that bullying and tough tactics
do not necessarily violate any laws. But I also understand monopoly
power and how it can be abused. My first job was as a salesman for
IBM, and I learned there through rigorous sales training that there is a legal limit, a place
where bullying and tough tactics by a monopolist cross a line that
should not and cannot be crossed. It is my view, based on what I have
experienced and seen in the last several years, that Microsoft's
behaviors have crossed that line.
- I often ask people where browser technology would be today had Netscape
not
come along, and the response is uniform: it would be far behind where it is
now. Many people have opined that, had Netscape not been willing and
strong enough to look Microsoft in the eye and bring the browser to market,
we would not have browsers (or anything like browsers) in the marketplace
at
all, meaning, of course, that the Internet and the Web would also not have
developed as they have for widespread commercial and communications use.
The software industry is watching this case closely, for if Microsoft is
permitted to use its Windows-derived monopoly power to "cut off the air
supply" of innovative products that threaten Windows and innovative
companies that compete with Microsoft, there are few, if any, other
companies that will try to do what Netscape has done. If this occurs,
consumers and innovation will surely suffer.
- The remainder of this statement will discuss more particularly various facts
relating to this case. I will discuss these facts in two ways. In the first
portion of the statement, I will discuss many of the facts in a summary form,
without reference to specific exhibits or citations. Then, in the remainder of
the statement, I will discuss the facts in a more detailed way, complete
with references to exhibits and citations. In these sections, my
discussion of the facts will be organized in the following manner:
- I will begin with Netscape's early history, including a
discussion of my background as well as that of the founders of
the company, Jim Clark and Marc Andreessen; a discussion of
Netscape's highly successful development and marketing of
browsers; a discussion of how the development of browsers led to
the commercialization of the Internet and the Web; and a
discussion of how the Netscape browser, as well as the Java
programming language developed by Sun Microsystems, Inc.
("Sun"), posed a threat to Windows.
- I will then discuss Microsoft's responses to the success of
Netscape and its browser products, including a discussion of
Microsoft's efforts to divide the market and, when those efforts
were not successful, Microsoft's various exclusionary, restrictive,
and predatory actions undertaken to harm Netscape and its
products, including actions designed to foreclose our access to
key channels of browser distribution: Internet Service Providers
and Online Service Providers (collectively, "ISPs"); Original
Equipment Manufacturers ("OEMs"); Internet Content Providers
("ICPs"); Independent Software Vendors ("ISVs"); and actual and
potential corporate customers ("Corporate
Accounts").
- Finally, I will discuss the consequences to Netscape and
its browser products, as well as to the marketplace and
consumers, of these harmful actions by Microsoft, as well as my
thoughts on the essential elements of any remedy that would
restore competition and consumer choice to this market.
SUMMARY OF FACTS
- Broswers and Netscape: New Frontiers -- One of Netscape's
co-founders, Marc Andreessen, conceived of the graphical browser
while he was a computer science student at the University of Illinois. In
1993, he and a team of fellow students at the University of Illinois did
the software development work necessary to translate Marc's vision
into reality, and the University of Illinois then distributed the browser,
under the name "Mosaic," for non-commercial uses over the Internet.
The concept of the graphical browser was an important technological
breakthrough; before the graphical browser, those using the Internet
could not easily exploit the multimedia potential of the Web. Moreover,
before the invention of the browser, users of the Internet tended to be
limited to those with sophisticated computer skills, such as academics,
university students, and industry and government researchers. As
word of the Mosaic browser spread, however, a growing
number of people who were not heavy computer users also found they
were able to browse the Web.
- By the time Marc left the University of Illinois to move to California, he was
aware of the commercial potential for the browser. He had seen the
excitement that followed the introduction of his Mosaic browser, and knew
there was already an unfulfilled demand for commercial browser licenses.
He
had also begun to think about related Internet-oriented software products
with commercial usefulness. At about the same time, Jim Clark, Netscape's
other co-founder, also began to focus on the commercial potential of the
Internet. Their shared vision about the commercial significance of the
Internet led Marc and Jim to co-found Netscape in April 1994.
- The engineers at Netscape, including most of the team that had developed
the Mosaic browser, created an entirely new browser between the time of the
founding of Netscape and the end of 1994. This new browser, called Netscape
Navigator, revealed new advances in browser technology that further hid the
technological complexities of the Internet from the end user. Its introduction
into the marketplace had a profound effect; the product was an immediate
and huge success precisely because of its ease of use and its ability to bring so
much new multimedia information to the consumer.
- With the extremely rapid growth in the number of Netscape Navigator
users,
the Web itself exploded with new activity as individuals and businesses
scurried to set up websites that would draw traffic from the
ever-expanding "Web community." Entire new job categories, such as
those of "webmaster" and "Internet publisher," came into being to meet
the need for individuals with Internet software knowledge and
experience. Companies throughout the world began looking at the
possibilities of electronic commerce and communications. In other
words, Netscape's browser helped to open a huge new commercial
frontier: the Internet.
- Today, the Web constitutes a growing marketplace for the buying and
selling
of goods, services, and information ranging from automobiles to vacation
rentals to out-of-print books and recordings. A recent report on the Emerging
Digital Economy issued by the Department of Commerce projects that by the
year 2002, the Internet may be used for more than $300 billion worth of
commerce between businesses. By virtue of the Web's popularization,
millions of people now often read their morning newspaper from their
computer screen, which allows for the scanning of large amounts of
information in a short period of time. Indeed, consumers can now receive
late-breaking news updates without specifically seeking them out. Such is
the new information driven world, a world that was brought to consumers
and adopted by millions as a result of Netscape's commercialization of its
web
browsing and other related Internet technologies.
- One of the new job categories that was spawned by the introduction of the
browser was that of Internet software developer. This job category has
become increasingly important with the growing realization that the
browser is not only useful for browsing the Web but also can serve as a
platform for the development of all sorts of network-centric software
applications, such as online-banking software products. These
network-centric applications, in essence, sit on top of the browser and
take advantage of its Web-oriented functionality. In addition, the
widespread distribution of Netscape Navigator facilitated widespread
distribution of the Java programming language developed at Sun
Microsystems. Java allows software developers to write cross-platform
applications that will run on any operating system, increasing consumer
flexibility and ease of use, while reducing development costs associated
with writing an application and then porting it to run on various different
operating systems. For businesses that utilize many different operating
systems (for instance several versions of Windows, the Macintosh
operating system, and UNIX), this ability to implement cross-platform
applications can substantially reduce software support and training costs.
Netscape's browser, using Java, provided both the technical means and the
broad distribution to offer a new "super-platform" for developers of
network-centric applications. This platform aspect of the browser, and the
cross-platform benefits of Java, allowed for the development of software
applications that were directed more to the Internet than to the desktop,
and thus had the potential to serve as a partial substitute for the Windows
OS as a development platform.
- Netscape's browser products received a tremendous amount of
mainstream
press coverage. This press coverage, combined with Netscape's marketing
efforts, helped foster what became the Internet "phenomenon." Since the
introduction of Netscape's browser, productive use of and access to the
Internet are advocated by well respected business people, such as Bill Gates,
and have become the mantra of many well known political figures,
including
Vice President Al Gore. Because the Internet opened up a whole new world
of possibilities for every consumer and business person alike, the entire
computer industry was revitalized.
- Although Microsoft very recently has tried to suggest that its own
corporate
Internet strategy dates back to April 1994, this is inconsistent with prior
statements of Microsoft executives, including Bill Gates. On
December 7, 1995, Mr. Gates indicated that the Internet phenomenon
had caught Microsoft by surprise. Indeed, according to a report in
Newsweek magazine, Microsoft had only 4 people working on
developing a browser in January 1995. It was not until May 1995 that
Mr. Gates told his executive team, "Now [emphasis added] I assign the
Internet the highest level of importance." (Newsweek. "The Browser
War" April 29, 1996, p. 47). Microsoft, like many other companies,
began revising its business plans to take into account the advantages of Internet technology. Unfortunately,
unlike other companies, Microsoft's new business plans also included
plans for how to eliminate Netscape as a competitor because of the
threat the browser posed to Microsoft's Windows monopoly. As I later
discuss, those plans included tactics designed to use Microsoft's
monopoly power not only to defeat Netscape but, using an "embrace
and extend" model, to extend the proprietary Windows technology
ultimately to the Internet itself.
- Netscape's Early Business and Distribution Successes Capitalizing
on the burgeoning electronic-commerce marketplace and the development of
platform-independent software, Netscape rapidly enjoyed great success in
the
distribution and use of its browsers and in the revenues it received from
browser licensing. The commercial release of Netscape Navigator 1.0
occurred on December 15, 1994. By the end of the second quarter of 1995,
Netscape had collected over $10 million in revenue generated by the browser
alone. By the end of 1995, Netscape had collected approximately $45 million
in revenue from browsers. Given the young age of the company, these
numbers are significant standing alone. However, what is even more
significant is that Netscape generated this kind of distribution and revenue
with a very small staff of order takers, reflecting the strong demand for our
product.
- Netscape was also successful in opening a variety of distribution channels. First, Netscape was able to sign up many of the world's largest OEMs in
1995. The OEM distribution channel was important to Netscape's
continuing success because people were buying computers to get
connected to the Internet. Thus, a browser installed on a new machine
purchased by a new computer owner was very likely to continue to be
used by the new user. Second, Netscape was able to establish a large
number of relationships with ISPs. ISPs provided the mechanism
through which people could actually get connected to the Internet.
Clearly, a user who is signing up with an ISP is doing so to be able to
access information on the Internet. As with OEM distribution, if a user
obtains a browser in conjunction with signing up with an ISP for
Internet access, that user is very likely to adopt and stay with the
browser distributed by the ISP. Netscape was also very successful in the
area of direct sales to corporations, direct retail sales to consumers, and
through downloading via the Internet.
- Although Netscape distributed the beta (i.e., pre-release) version of
Netscape Navigator 1.0 free on the Internet, Netscape's business model
in the early days reflected our intention to charge customers to use the
browser. Consistent with this intent, soon after Netscape rolled out its
retail release on December 15, 1994, Netscape made it clear to the world
that Netscape would charge for Navigator. The initial price for a
Navigator license was $39. With regard to the consumer market,
Navigator was available for a free trial download for a limited (90-day) period, but the Navigator license explicitly
required consumers to pay for the browser after the evaluation period. As
Netscape's browser revenues reflect, customers did pay. With regard to the
enterprise, OEM, and ISP markets, Netscape always charged a significant fee
for its browser -- even in situations where the purchaser intended to distribute
Navigator for free to its customers -- such as in the ISP market. The only
exception built into Netscape's pricing structure was to provide the browser
free to the education and non-profit market. Even in this area, Netscape's
plans with regard to distribution of the browser had a profit motive:
educational users who liked the product would want to use it when they
entered the business market, and such distribution built strong brand
awareness that was certain to have positive economic effects in the future.
- Netscape's revenue growth in 1995 was so great that the company was
named the fastest-growing software company in history. During this
phase of growth, we continued to build out the infrastructure of our
business, adding new employees, new programs for software
developers, new marketing programs, new sales offices, and, of course,
continuing to focus on building great Internet software. Our employee
base grew from approximately 100 people at the end of 1994 to
approximately 500 people by the end of 1995. In 1995, we received more
than 20 product awards for Netscape Navigator. And in 1995 we
completed a highly successful IPO.
- Microsoft's Response: Play Ball or Else -- As stated above, Microsoft did
not fully appreciate the shift represented by the Internet phenomenon until
after the debut of Netscape Navigator in late 1994. One of the first steps
Microsoft took in response to its growing appreciation of the significance of
the Internet was in December 1994, when it obtained a license to use and
redistribute the Mosaic browser code originally developed by Marc
Andreessen and his team of fellow students. This license came from a
company, Spyglass, that had obtained rights to the code from the University
of Illinois. Based on press reports, Microsoft agreed to pay Spyglass royalties
for the Mosaic code, and expected to use this code as the basis for its own
commercial browser product.
- During this same time period, Microsoft and Netscape engaged in a
number
of conversations, including discussions relating to technical standards issues
and efforts to explore a possible cooperative arrangement between the
companies. This goal seemed reasonable enough; what I did not imagine at
the time, however, was that Microsoft's actual goal was to attempt to
convince Netscape not to compete for the vast majority of the browser
business -- the business related to the Windows 95 platform -- and to destroy
Netscape's business if it refused to agree not to compete.
- Although my meetings and discussions with Microsoft prior to our June
21,
1995 meeting seemed as if they might be productive, I was concerned about Microsoft's possible motives and Microsoft's ability to severely impede
Netscape's ability to compete if Microsoft chose to use its monopoly
power in the operating system market. Unfortunately, as I learned on
June 21, these concerns were justified.
- At the June 21 meeting, I experienced something I had not ever seen
happen in my more than thirty years of experience with major U.S.
corporations, including IBM, Federal Express, and McCaw Cellular
Communications. Microsoft, led by Dan Rosen, came to Netscape under
the guise of attempting to set up some sort of cooperative agreement
with Netscape. However, rather than proposing potential productive
areas of cooperation, Microsoft apparently came to Netscape with a
single focus: to convince Netscape not to compete with its Windows 95
browser product, Internet Explorer. Microsoft proposed a division of the
browser market between our companies: if Netscape would agree not
to produce a Windows 95 browser that would compete with Internet
Explorer, Microsoft would "allow" Netscape to continue to produce
cross-platform versions of its browser for the relatively small market of
non-Windows 95 platforms: namely, Windows 3.1, Macintosh, and
UNIX. Moreover, Microsoft made clear that if Netscape did not agree to
its plan to divide the browser market, Microsoft would crush Netscape,
using its operating system monopoly, by freely incorporating all of the
functionality of Netscape's products into Windows. Several other issues
were discussed in the meeting, including technical specifications that Netscape needed to
make its browser compatible with the upcoming Windows 95 release
(assistance that Microsoft normally provided to ISVs such as Netscape),
the possibility that Netscape would adopt certain Microsoft
technologies and that Microsoft would adopt certain Netscape
technologies, the possibility of Netscape becoming what Microsoft
called a "preferred" solutions provider, and the possibility of Microsoft
taking an equity position in Netscape. Near the end of the discussions, I
asked Dan Rosen if Netscape's ability to obtain necessary technical
specifications was conditioned on agreeing to Microsoft's proposal to
divide the market and take an equity position in Netscape. He said that
"It certainly isn't independent."
- I left the meeting stunned that Microsoft had made such an explicit
proposal.
And I was surprised at the degree of threat to the Windows monopoly
apparently perceived by Microsoft, especially because Internet Explorer
product had not yet even been introduced and would not be introduced until
after the release of Windows 95. Moreover, Netscape Navigator was a
software application with platform characteristics, but it was not an
operating system, like Windows. Given these facts, Microsoft could only have
had one goal: to obtain and control a significant proportion of the future
growth of the Internet.
- Microsoft Makes Good On Threats -- Netscape refused Microsoft's proposal and prepared itself to deal with Microsoft's threats. But I did
not anticipate the extent to which Microsoft would use its monopoly
power over operating systems to take specific actions designed to
destroy Netscape's ability to compete in the browser marketplace -- or
at a minimum, to so disrupt our browser-generated revenues that it
would impede our ability to continue to pose a competitive threat.
- On December 7, 1995, Microsoft announced its Internet strategies. Bill
Gates told the world that Microsoft's browser would be given away for
free, and to the reported glee of Microsoft's executives, Netscape's stock
price fell almost $30 per share. I knew that Microsoft would incur
considerable cost in developing and distributing its browser, but I also
knew that Microsoft's overwhelming share of the operating system and
office-suite software market provided Microsoft such enormous
resources that it could make good on its announced plan. What I
subsequently experienced was that Microsoft not only gave away its
browsers for free; it actually, in effect, ended up paying many
customers to license Internet Explorer instead of Netscape Navigator.
In 1996 and 1997 I learned of repeated instances of Microsoft providing
free products, free services, free advertising, and even in some cases
substantial financial payments for each copy of Netscape Navigator
removed from an installation and replaced by the free Internet
Explorer. Even though Netscape constantly revised its pricing
structure, it was impossible to stay competitive with "better than free." These actions also threatened Netscape's
ability to continue to innovate. As Microsoft was well aware, Netscape's
business model depended on browser revenue. Cutting off Netscape's
browser revenue would mean Netscape would not have dollars to funnel
back into continued product development, as Bill Gates announced to the
Financial Times of London in June of 1996.
- On December 7, 1995, Microsoft also publicly announced that it would be
bundling its browser into with its Windows operating system. Analysts
noted
at the time that, given that there were over 100 million users of Windows
software, Netscape's ability to distribute its browser would be key to its
ability to compete with Microsoft. Recognizing the importance of distribution
to Netscape, Microsoft then began to use its market power to extract
exclusionary deals with many of the largest OEMs and ISPs -- the two most
significant Internet software distribution channels in the maturing market.
- With respect to the OEMs, Microsoft made clear through its words and
actions that PC computer manufacturers should not get too close to Netscape
or there could be negative consequences in their dealings with Microsoft.
This was a serious matter for those OEMs; without a Windows license, and
without cooperation from Microsoft in general, their P.C. businesses are
worthless. Netscape had signed distribution contracts with a number of
these OEMs in 1995, but during 1996, as Microsoft became more aggressive in its efforts to slow down the distribution of Netscape Navigator, it became
increasingly difficult for Netscape to get its products effectively distributed
through this channel. For OEMs, like Compaq, that wanted to delete the
desktop icon for Internet Explorer and put a Netscape Navigator icon on their
computer screens, (reflecting the popularity of the Netscape browser, and
thereby increasing the value of the PC), Microsoft threatened to terminate
their Windows licenses, which would have put them out of business.
Microsoft also offered a variety of financial incentives to these OEMs to
"prefer" Internet Explorer over Netscape Navigator, including reductions on
license fees for various Microsoft software products. In 1996 Microsoft
imposed a new license restriction on the OEMs, one requiring that the first, or
"boot-up," screen be controlled by Microsoft rather than the OEM, so that, as
Steve Ballmer, Microsoft Executive Vice President, told Forbes magazine,
Netscape's browser would not be able to take over the desktop.
- With
respect to the ISPs, Microsoft again entered into restrictive contracts and
offered a wide range of financial incentives in exchange for the commitment
of the ISP to "prefer" Internet Explorer over Netscape Navigator. Microsoft's
campaign to limit Netscape's access to the ISP channel was especially strong
with respect to the larger and more visible ISPs, such as America Online
("AOL"), who were offered placement on the Windows desktop in exchange
for exclusionary treatment of Netscape's browser. As I learned from Steve Case of AOL, this placement on the
Windows desktop was extremely valuable to the ISPs; it meant they had
immediate access to Windows users - who constitute over 90% of PC
computer users -- without incurring the substantial hard-dollar costs
associated with other distribution methods. Given Microsoft's extensive
investment in Microsoft Network ("MSN"), its own on-line service offering,
the offer of desktop placement to competing online service providers like
AOL was particularly revealing about how seriously Microsoft took the
Netscape browser's threat to the Windows monopoly.
- It is important to
understand why distribution through the OEM and ISP
channels is so important. Less sophisticated computer users in
particular are much more likely to use the browser that comes on their
computers, or that comes as part of their Internet access service, than to
download from the Internet. OEM and ISP distribution constitutes the
primary means through which most users -- particularly home and
unsophisticated users -- have gotten their browsers in recent years.
Moreover, once a user starts with a given product, he or she tends to
stick with that product. This means that if a new user is not presented
with a choice of browsers at the time they buy a new computer or
subscribe to an ISP service, and are offered only Internet Explorer, it
becomes that much more difficult to convince them at a later time even
to try the Netscape browser. In comparison with the OEM and ISP channels, other methods of distribution, while obviously important, are
less valuable. For example, while Netscape achieved some of its early
success through distribution by downloading from the Internet, and
necessarily continues to rely heavily on this channel of distribution,
downloading today can take a long time to complete and requires
some level of computer knowledge and sophistication. Another
frequently referenced method of distribution of software is through
large-scale, unsolicited mailings of computer disks ("CDs"), a method
referred to as "carpet bombing." Carpet bombing is disproportionately
expensive for a company, like Netscape, that does not have an
expectation of a future stream of associated monthly usage fees to
offset the cost. Similarly, retail distribution of a free software product is
economically impractical.
- Microsoft also engaged in other predatory acts designed to prevent
Netscape
from competing in the browser market. I began receiving reports of technical
problems that resulted from using Netscape in conjunction with certain
Microsoft products and in conjunction with accessing certain Web sites.
Microsoft also made it difficult for Netscape to license certain important
technologies -- although it made those same technologies available to other
developers for free. The preceding list of Microsoft practices is by no means
an exhaustive list -- simply a summary of actions to be detailed below.
- Effect of Microsoft Conduct on Netscape and Consumers -- Microsoft's anticompetitive practices directly affected Netscape's ability to compete.
These effects manifested themselves in many forms. The most
significant include a marked decrease in Netscape's browser market
share over time, ai well as a marked decrease in our browser revenue
over time, leading to its ultimate elimination this year. In the first
quarter of 1996, before Microsoft's practices began having their intended
effects, Netscape had over 70% of all browser users and derived
approximately 70% of its license revenue from client licenses. The
following graphic depicts Netscape's browser revenues over time, and
demonstrates the affects of Microsoft's practices on Netscape:
[D]
- Given the nearly exponential growth of the Internet, if
Microsoft had not engaged in its anticompetitive practices, it is my
belief and was the expectation of Netscape that Netscape would have
been able to continue on its mid-1996 trajectory. However,
Microsoft's practices had dramatic and direct results. By October of 1998, Netscape's market share is estimated
to be somewhere between approximately 40% and 50%, depending on
the market segment considered, and it now derives 0% of its
revenues from browser licensing. These market share effects are felt
most dramatically with regard to new home users, who generally
acquire their browsers through purchasing an OEM built computer or
through their ISP. According to a September 1998 study by IDC,
Netscape's market share for new home users has declined from 51% in
1996 to 35% in 1998.
- Moreover, consumers are directly affected by Microsoft's practices. By
trying
to destroy innovative companies like Netscape, Microsoft has sent a message
to the industry -- if Microsoft perceives that your success has the potential to
undermine Windows in any way, Microsoft will do everything in its power to
destroy you. The end result is reduced innovation, and thus, fewer choices for
consumers.
- Microsoft alleges that Netscape lost market share to Microsoft because
Microsoft improved the quality of its products to a level exceeding that of
Netscape's products. While Microsoft did improve its products over time (as
did Netscape), this improvement did not result in the loss of market share --
and revenue -- that Netscape has endured since Microsoft began its pattern of
anticompetitive practices. As of the 1.0 and 2.0 releases of Netscape
Navigator and Microsoft Internet Explorer, it was clear that the industry and consumers perceived the Netscape product as superior in every way.
As of the 3.0 releases of both products, Netscape's product was still
perceived by most as the superior product. As of the 4.0 releases of the
products, the best that can be said for Microsoft is that the Netscape
product and the Microsoft product have some level of parity of
features and functionality. Even with regard to the 4.0 releases,
however, Microsoft's reviews have suffered because of its lack of
stability. Thus, even if Microsoft's products and Netscape's products
were considered to be equivalent, such parity does not and could not
explain the marked reduction in revenue and market share that
Netscape suffered as a result of Microsoft's exclusionary and other
anticompetitive practices. Based on the reports of Microsoft's practices I
was hearing every day, combined with the empirical loss of revenue
Netscape suffered as a result of Microsoft's practices, it would not have
been totally outrageous for Netscape to do exactly what Microsoft
wanted: stop innovating with our browser product. However, we did
not do so and, as stated above, at best the current reviews give the
Netscape and Microsoft browser offerings similar ratings.
- Remedy -- Based on the practices that my company and I have
experienced in the last three years, and based on my understanding of
Microsoft's ability to and current practice of distributing Internet
Explorer separately from its operating system products (which it does
for use with other operating systems), I believe that an appropriate remedy would be to order
Microsoft to distribute Internet Explorer separately from its operating
system products and to prohibit Microsoft from entering into
exclusionary contracts relating to the distribution of Internet Explorer. In
particular, one of the consumer advantages that Microsoft uses to
argue in favor of its so-called "integration" of the browser and the OS is
the ability of its browser to browse information located on distant sites
(such as the Internet) and on local sites (such as a computer's hard
drive) in a consistent fashion. This, however, as well as a host of other
advantages that Microsoft claims to have achieved by "integration,"
does not justify what Microsoft calls its "integration" of the OS and the
browser, because the Netscape browser, when installed on Windows, is
capable of accomplishing most if not all of the same tasks with the
same benefits.
- While the situation is not beyond recovery, it is critical to have relief
from Microsoft's foreclosure of distribution and other predatory acts as
soon as possible. Microsoft's actions have stifled competition, which
ultimately threatens innovation and lessens the likelihood that
consumers will have a free choice to select the products they want at
the lowest possible price.
DETAILED DISCUSSION OF FACTS
MY BACKGROUND
- I graduated from the University of Mississippi in 1965 with a degree in
Business Administration. By the time I graduated from the University of
Mississippi, I had set my sights on IBM as my first employer. I worked in
sales at IBM from 1965 until 1972, first as a salesman in the Memphis office,
and then in a staff position in Princeton in IBM's finance industry market.
During my time at IBM, the IBM culture and training programs focused
extensively on developing customer relationships, customer service, and
acceptable business conduct, namely ethics and how to treat customers with
respect. The training I received at IBM substantially shaped the way in
which I do business -- even today.
- I left IBM in 1972 to work with a group of friends starting a business
focused
on buying, selling, and leasing used IBM computers. The company was called
Econocom and was a subsidiary of Cook Industries ("Cook"). Later, I handled
the data processing for the entire Cook enterprise, which at the time
encompassed a variety of businesses varying from real estate to commodities
to agricultural chemicals. In the late 1970's, Cook sold off its data processing
division to Federal Express, which was just starting out in Memphis. I
stayed at Cook for another six months, as President of its insurance
subsidiary.
- In 1978,1 was recruited by Federal Express to run its Management
Information Group. I joined Federal Express as a Senior Vice President, and
I ultimately became Executive Vice President and Chief Operating Officer at
Federal Express, a company that then employed 90,000 people worldwide.
Under my direction, my team built the largest single-image IBM Information
Management System in the world. The Federal Express Information
Management System tracked airplanes, trucks, vans, and the parcels
themselves. Based on the system my team developed, I believed Federal
Express could be thought of as a systems company that happens to be in the
transportation business. The Information Management System essentially
was a communications network. During my tenure, I acquired necessary
communications equipment, such as private radio networks and all-digital
dispatch systems, and linked them to the computer system in a way that
allowed any customer to call in at any time and track the status of a package
using a simple tracking number. My Federal Express experience allowed me
to gain valuable experience in developing an extensive communications
network from the ground up. While I was Executive Vice President and Chief
Operating Officer from 1984 to 1991, Federal Express' sales grew from $1
billion to $7.7 billion, and its operations expanded to 135 countries.
- I was recruited from Federal Express in 1991 to join McCaw Cellular
Communications ("McCaw"). At McCaw, I had the opportunity to participate in the development of another extensive communications network. Prior
to the time I joined the company, Craig McCaw, founder of McCaw
Communications, had taken a step that many thought was crazy.
Because he foresaw the coming of age of the wireless communications
industry, Mr. McCaw borrowed almost $5 billion to finance a national
cellular network. I started as President and Chief Operating Officer at
McCaw during a critical expansion period for the company. I believed
the wireless communications industry had tremendous potential given
the growing popularity of all types of wireless communications --
cellular phones, pagers, fax machines, and wireless e-mail -- and that
Mr. McCaw had made the right decision. McCaw grew at an incredible
rate, and in 1994, AT&T purchased McCaw for $11.5 billion. I was
recruited from McCaw to become Netscape's President and CEO shortly
after McCaw was acquired by AT&T.
- I first became interested in Netscape after reading an article about the
company in a July 1994 article in Fortune magazine entitled "25 Cool
Companies." Soon after I saw the article, Jim Clark, now-Chairman of
Netscape, and John Doerr, of Silicon Valley's premier venture-capital
firm, Kleiner Perkins Caufield & Byers, came up to Seattle, where I was
then living, to meet with me. Doerr had just offered to help fund
Netscape, and his company was highly regarded for putting together
top-notch management teams for the companies it chose to fund. I was
still with McCaw and didn't want to take on any new commitments until McCaw's merger with
AT&T was completed, but I did agree to become a member of
Netscape's board of directors. I joined the Netscape Board of Directors
in October 1994.
- As I served on Netscape's board of directors, I saw many ways that
Netscape's software could help improve business processes and
communication. I decided to accept Jim Clark's offer to lead the company,
and on January 16, 1995, I became president and chief executive officer of
Netscape.
- After having worked for two brilliant, dynamic entrepreneurs -- Fred Smith
at Federal Express and Craig McCaw of McCaw -- both of whom I admired
and learned a lot from, I wanted to have the chance to run my own start-up.
The excitement surrounding Netscape in 1994 and 1995 is now legendary.
The company's flagship product, Netscape Navigator, helped the Web to
explode in popularity and fueled the Internet revolution, growing from more
than 2 million users by the end of 1994 to 15 million users just one year later.
HISTORY OF NETSCAPE
- Netscape was founded in 1994 by Jim Clark and Marc Andreessen.
Clark
had previously founded Silicon Graphics, Incorporated ("SGI"), a successful
start-up that had grown into a multi-billion-dollar Fortune 500 company
renowned for its innovative, high-end computer graphics workstations.
Among other things, Silicon Graphics workstations were used to design everything from special effects for Hollywood movies to
sophisticated industrial products.
- Andreessen and a team of fellow students from the University of Illinois
at
Champaign-Urbana had created the first graphical Web browser, called
Mosaic, in 1993 at the National Center for Supercomputing Applications
("NCSA"). The Web's popularity grew substantially after the release of
Mosaic. The innovative Mosaic was not only the first browser with a
graphical user interface, but it was also the first graphical browser to be
available on the Microsoft Windows and Macintosh platforms.
- Clark, a former University of California and Stanford engineering
professor,
was intrigued by the possibilities of the Internet as a vehicle for interactively
delivering data, so in 1994 he e-mailed Andreessen, who had recently
moved
to Palo Alto, California, and the two met over the course of a few weeks to
work out the idea and the details of the new company. The company was
incorporated on April 4, 1994.
- Netscape hired most of the original NCSA Mosaic engineers, plus a few
new
additions, including Lou Montulli, who had invented the Lynx text-only
browser, and established its offices in Mountain View, California. The
engineers set to work to create an original browser and server that were
faster, more secure, more stable, and more feature-rich than any other
products then on the market. Tom Paquin, a skilled engineering manager at SGI, soon joined the team to manage the engineers.
- Meanwhile, the talented Netscape engineers were dedicated to logging long
hours at their computers to create Netscape's groundbreaking new browser.
A beta version of the company's first product, Netscape Navigator 1.0, was
distributed over the Internet on October 13, 1994.
- Netscape was the first commercial company to distribute its software
over the
Internet. Now, a mere four years later, nearly all major software vendors
routinely make their products available for download on the Internet. While
software distribution on the Internet was once viewed as an unusual idea, it
is now commonplace, and Netscape is the company that pioneered it.
- Toward the end of October 1994, Netscape became a founding member of
the
World Wide Web Consortium ("W3C"), the Internet standards body created
by the Massachusetts Institute of Technology to establish international
standards for client and server software. Open-standards products enable
global online commerce and communications over the Internet and give
consumers multiple choices when they shop for software. Netscape has
always been a leader in creating interoperable, open standards products that
work across a range of client and server platforms, legacy systems, databases,
and non-PC devices. Our engineers are continually working on developing
new, useful open standards; in fact, we count among our employees Kipp
Hickmann, one of the inventors of Secure Sockets Layer ("SSL"), a security protocol; Brendan Eich, the inventor of JavaScript, which was
standardized under the name ECMAScript; Tim Howes, co-author of
the Lightweight Directory Access Protocol ("LDAP"); and John Myers,
who worked on the Internet Message Access Protocol ("IMAP"),
version 4. The original Netscape Navigator and Netscape server teams
also pioneered the use of Internet standards, making their products
backward-compatible with all existing Web browsers and servers.
- The final version of Netscape Navigator 1.0 was released on December 15,
1994. The product delivered many times the performance of other browsers
available at the time. Its innovative capabilities included continuous
document streaming, enabling users to interact with documents while they
were still being downloaded rather than waiting for the entire document to
load; multiple network accesses, allowing several documents or images to
be
downloaded simultaneously; native support for the JPEG image format;
and
security features such as encryption and server authentication. It was
available for the Microsoft Windows, Macintosh, and Unix operating
environments. The single-user price of the software was $39; volume
discounts were available. Netscape Navigator enabled the Internet to be
used by those who were not long-term or experienced computer users. In
other words, it opened up the Internet for use by anyone.
- Netscape's first two server products, Netscape Commerce Server 1.0 and Netscape Communications Server 1.0, were also released on December
15, 1994. The Netscape Commerce Server, incorporating SSL
technology, was the first secure server software available for the
Internet. Netscape Communications Server was used by online
publishers.
- By the end of Netscape's first year of business, the company had Digital
Equipment Corporation ("Digital") on board as the first reseller partner of
the
company's server software and counted such major enterprises as Bank of
America, MCI, and First Data as customers. Both First Data and Bank of
America used Netscape software to provide real-time online credit card
authorizations for their customers, giving businesses a secure way to
conduct
electronic commerce on the Internet. MCI used Netscape Navigator and
Netscape Commerce Server software as a turnkey solution for companies
and
consumers to conduct business on the Internet.
- Demand for Netscape's products was enormous and unprecedented. In
1995,
we were named the fastest-growing software company in history. In the first
quarter of 1995, we received $2.3 million in license fees for Netscape
Navigator. By the fourth quarter of 1995, license fees for Netscape Navigator
had shot up to $21.7 million. License fees for Netscape Navigator for the
entire year totaled $44.3 million, which accounted for more than half of our
1995 annual revenues of $85.4 million.
- The exploding marketplace for Netscape's products woke Silicon Valley
up and generated intense developer interest in the Internet. Hundreds of
Internet-oriented start-ups seemed to spring up overnight, and even
large,
established technology companies looked for ways to address the
Internet in
their businesses. It was an exciting time to be in Silicon Valley,
witnessing
the birth of a new industry -- the Internet industry. It reinvigorated
everyone.
- Driven by a vision we all believed in, everyone at Netscape was
dedicated to
making the company -- and the Internet industry -- succeed. By integrating
our own Internet products into our business processes, we were able to
increase productivity, gain a quicker time to market, and turn out innovative
new products in what first came to be known as "Netscape time," and now is
known as "Internet time." Led by Netscape, the cycle for developing new
software shrank from two years to half a year.
- Netscape grew from about 100 employees by the end of 1994 to
approximately
500 employees by the end of 1995. Excited by the opportunities of the
Internet industry and the innovations we were creating, the best and the
brightest were beating down the doors to come work for Netscape. As the
company grew, it was rewarding to see how much fun Netscape employees
had doing something that they knew was relevant and important.
- In 1995, Netscape introduced a number of new products, including
Netscape
Navigator 2.0, Netscape Navigator Gold 2.0, and Netscape Power Pack 1.0, a suite of add-on applications that extended the capabilities of Netscape
Navigator for Windows. The company added Netscape Mail Server,
Netscape News Server, and Netscape Proxy Server to its server
product line, complementing the existing Netscape Commerce Server
and Netscape Communications Server products. Netscape also
shipped its first development tools, Netscape LiveWire and Netscape
LiveWire Pro, and its first electronic commerce products, Netscape
Internet Applications.
- Netscape Navigator won more than 20 product awards in 1995. Netscape
Navigator Personal Edition, a new product, reached No. 1 on Ingram Micro
Devices communications software bestseller list just four months after
debuting in the retail channel.
- In April 1995, Netscape announced that it had concluded a private
placement
of Series C preferred stock with leading companies in the publishing and
technology industries. Adobe Systems Incorporated, The Hearst
Corporation,
Knight-Ridder, TCI Technology Ventures, and The Times Mirror Company
took an 11 percent minority stake in the company during the financing
round. Morgan Stanley & Co. Incorporated, acted as placement agent for the
investments.
- On August 9, 1995 Netscape completed its initial public offering of
5,000,000
shares of its Common Stock at a price of $28 per share. Morgan Stanley &
Co. Incorporated acted as lead manager and Hambrecht & Quist LLC acted as co-manager of the underwriting group. In one of the most stunning
debuts in stock market history, the stock soared to a high of $74.75
before ending the day at $58.25. The stock continued to climb, reaching
a price of more than $160, and in November 1995, Netscape
announced that its board of directors had approved a two-for-one
stock split.
- Netscape launched offices in Paris, London, and Munich in 1995. We also"
entered the Japanese marketplace with a Tokyo-based wholly owned
subsidiary, Netscape Communications (Japan) Ltd., and established
relationships with nine leading Japanese resellers.
- By the end of 1995, Netscape had an over 70 percent market share for
Internet clients and had distributed 15 million browsers around the world
through a variety of channels including ISPs, OEMs, and resellers as well as
over the Internet.
- Also by the end of 1995, @Home had licensed Netscape's client and server
software to be used as the foundation for the @Home network, a high-speed
broadband network providing Internet access to personal computers via
cable. More than 12,000 developers had joined our Netscape Development
Partners Program. We counted 70 percent of the global Fortune 100
companies among our customers, including AT&T, Hewlett-Packard,
Lockheed Martin, MCI, and Motorola. Our products were selected by large
customers such as Dataquest, Discovery Channel Online, Dow Jones Corporation, and MCI, who used Netscape Internet Applications as
the basis for electronic commerce applications. In the technology
realm, Netscape continued to innovate and to be a leader of the
Internet industry.
- In December 1995, Netscape and Sun announced JavaScript, an
easy-to-use
scripting language designed for creating live online applications that link
together objects and resources on both clients and servers. As noted above,
JavaScript later became an Internet standard under the name ECMAScript.
THE MICROSOFT MONOPOLY IS THREATENED BY THE INTERNET
- In order to understand the threat that the Internet posed to Microsoft's
operating system monopoly, some brief background regarding the
relationship between operating systems, applications and the Internet is
necessary. While the computer's operating system does not perform the
functionality that applications do, it is critical to the proper functioning of
those applications. An operating system is the "central nervous system" of a
personal computer. It controls the interaction between the computer's
processing unit or chip, memory, and attached devices called "peripherals,"
such as keyboards, disk drives, display monitors, and printers. In addition,
the operating system serves as a "platform" from which applications, such as
word processing, spreadsheet, financial accounting, browsers, and games
can
be launched.
- The operating system is able to serve as a platform because it provides "system services" that other software developers can use when writing
their own software programs. These system services are available
through features in the operating system known as application
programming interfaces ("APIs"). For example, when a computer user
wants to print a word processing document, the word processing
software program issues a "call" to a particular API. The operating
system will then essentially "instruct" the computer to perform the
function associated with the API by causing the microprocessor to
carry out the instructions. That same API can be used by any number
of programs. For example, the same API that causes a word processing
document to be printed can also be used by a programmer writing
software for financial accounting or spreadsheets and cause
documents created in those applications to be printed.
- APIs are critically important to software developers. Software
developers are the computer programmers who write the variety of
applications that run on operating systems. It is those applications that
enable computer users to perform the functions they want from their
computers. Although Microsoft clearly has the monopoly on personal
computer operating systems, there are other operating systems. In
addition to Microsoft's several operating systems -- Windows 98,
Windows 95, Windows 3.1, and Microsoft Disk Operating System
("MS-DOS") -- there has been over time and continues to exist in the
installed base other operating systems with very small market shares,
such as IBM's OS/2 system or Apple's Macintosh system. All of these
operating systems have unique APIs. This means that software
applications written for one operating system will not run well on any
other operating system. For example, software developed and
programs written in code for the Windows platform will not run (or at
least not run properly) on the Macintosh platform or the OS/2
platform. The fact that applications must be written to specific
operating systems is commonly referred to as making the applications
"platform dependent," because the ability to run the application, and
therefore the utility to the computer user, depends entirely on the
underlying operating system. Thus, computer software developers
will generally write software that runs on the most ubiquitous
operating system. Because of the dominance of Windows, the practical
effect is that the vast majority of personal computer applications
written today are written to the Windows operating system platform.
- This technological lock-in has enabled Microsoft to achieve and
reinforce its monopoly position in personal computer operating
systems. To understand why this is so, it is important to understand
that consumers expect that the computers they purchase will be ready
to use. That means that, when a consumer brings a personal computer
home and opens the box, he or she expects to plug it in, turn it on, and
start to work or play. Thus, OEMs ship computers with preinstalled
operating systems and a variety of applications that are chosen by the OEM to add value to the OEM's computer
offerings. Today, well over 90% of the personal computers sold in the
world have a Microsoft operating system preinstalled by the OEM.
This substantial "installed base" leads to some very predictable results,
all inuring to Microsoft's benefit.
- Independent software vendors, or "ISVs" -- those people who develop and
distribute applications software that consumers buy -- understand the
reality
of the marketplace and recognize that well over 90% of personal computers
sold in the world today come with a Microsoft operating system
preinstalled.
Since applications are platform dependent, ISVs looking at this world quite
sensibly write most of their software for the platform with the widest use.
That means that most applications are written for the Windows platform.
- The fact that most of the software applications are written for the
Windows
platform only reinforces Microsoft's monopoly position in operating
systems.
Because so much software is written for the Windows platform, consumers
who want to take full advantage of their computers and to have the
maximum number of choices of applications available continue to purchase
machines with a preinstalled Windows operating system. At the same time,
the more personal computers sold with Windows operating systems, the
more ISVs continue to write applications for the Windows platform. In
other
words, the sale of computers with Windows operating systems feeds the development of software for the Windows platform, which in turn,
generates additional sales of computers with Windows operating
systems. To its credit, Microsoft's early recognition of this type of
network effect allowed it to achieve a monopoly in operating
systems.
- ISVs could, of course, write the same applications programs to work
on other operating systems, a process referred to in the computer industry as
"porting." It is time-consuming and expensive, however, to take a
piece of applications software developed for the Windows platform
and port it to the OS/2 or Macintosh platform or to some other
platform. Moreover, because the market for a product successfully
ported to a non-Windows operating system is smaller, there is no
guarantee that an ISV can recoup the investment made in porting an
application from the Windows platform to another platform. Thus,
ISVs have very little economic incentive to spend the resources to port
to non-Windows platforms. Again, this further contributes to the
dominant and almost impregnable market position Microsoft has
obtained in personal computer operating systems.
- When Netscape entered the "Windows World" as we found it in late
1994 and
early 1995, we knew our "window of opportunity" was building the bridge
between the platform dependent computer operating system world and the
cross-platform environment of the Internet. In fact, we realized that we
needed to build an Internet browser that would run not only on all different personal computer operating systems, but also on non-personal
operating systems (UNIX, etc.). Netscape was founded on the principle
of making the tremendous amounts of information on the Internet
available in an easy-to-use format to the entire market; thus,
Netscape founders did not want to arbitrarily exclude UNIX or OS/2
users from the community of people who would be able to reap the
benefits of the Internet and the Web. The Netscape engineers came out
of an academic environment that favored UNIX, Mac, and OS/2 over
Windows. We believed it was important to provide the same level of
accessibility to the Internet to people working in these environments as
well as to those working with Windows. Thus, the universal nature of
the Internet and the commitment to open standards by Netscape and
its founders demanded the creation of a cross-platform browser.
- The development of Internet browser technology, particularly
Netscape's Navigator, and the influence it had on the widespread
consumer use and acceptance of the Internet provided an opportunity
to level a playing field that had been heavily tilted by Microsoft. The
Internet is a global network of various individual computer networks
linked together. Indeed, its name "Internet" is short for "interlinked
networks," and, as commonly used today, refers to separate computer
networks that are capable of communicating with one another. The
World Wide Web, discussed below, is a portion of the Internet.
- The Internet's origins date back to the 1970s, when military personnel
attempted to ensure that various computer systems in the United States
would not be significantly disrupted if a single computer or single
connection
between two or more computers was destroyed. Rather than establishing a
single computer network in which a central computer or computer facility
manages the network, the Internet was created as a network of networks.
- This multiple network structure could function, however, only if the many
networks were able to exchange data with one another regardless of the type
of computers used by any individual network. To solve this problem, the
Internet uses an open standard, known as Transport Control Protocol and
Internet Protocol ("TCP/IP"), that enables different computers to
communicate with one another. This network of networks got a further
boost
from the development of hypertext, which allows a computer user to move
from one page to another page (also in hypertext) by clicking on highlighted
text in the original page. In 1989, researchers adapted hypertext to the
Internet by developing Hypertext Markup Language ("HTML") and
Hypertext Transport Protocol ("HTTP"). HTML enables one hypertext page
to be linked to another anywhere on the Internet, and HTTP manages the
transmission of HTML pages. The universe of HTML documents linked
together on a network using TCP/IP is what we know as the World Wide
Web
("Web").
- These computing advances allowed previously closed and isolated
computer
networks to communicate and exchange data with one another.
Theoretically, anyone with a computer could link to this network, but the
one
missing feature of the Internet was software that allowed average computer
users to move or navigate easily through the maze of interlinked computers,
to find and access particular HTML pages, and to display them on their
computer screens. Netscape helped fill that gap with the development and
commercial release of its Internet browser, the Navigator. With the release
of the Navigator, the Internet became instantly and widely accessible to the
public at large, regardless of which operating system a particular consumer's
computer ran. The public responded enthusiastically. From an enterprise (or
commercial or organizational customer) perspective, Netscape also
generated
great enthusiasm because in addition to providing this mechanism to
navigate the Web, Netscape ported Navigator to many different platforms,
including UNIX, Mac OS, and OS/2. Thus, by adopting and employing
Navigator as their Internet browsing software, enterprises could provide
their employees with a consistent way to browse the Web or their internal
network, regardless of the operating system on a particular user's machine.
- As stated previously, the initial launch of Navigator in 1994-95 was very
successful. By the end of our first year, it was quite clear that Netscape was
at the forefront of an emerging and increasingly popular technology revolution. Microsoft was late in recognizing the commercial potential
of the
Internet and the implications that it held for personal computing, but
there is
very little doubt that development of the Internet and the Web and its
accessibility to the large mass of the consuming public, which was made
possible in large part by the development of Netscape's browser, posed
a
serious threat to the Windows operating system monopoly.
- Netscape's browser, like other software, runs on top of a personal computer
operating system. But unlike the typical application, the Netscape browser
not only provides a graphical user interface for computer users, but also is a
platform from which applications are launched. I am not suggesting that the
browser is a replacement for the operating system; Navigator still needs an
operating system, such as Windows 98, running underneath it, but Navigator
can and does serve as a platform for certain network-centric applications.
- The development of browser technology opened up a number of important
possibilities in the computer industry. While Netscape was developing and
commercializing an Internet browser, Sun Microsystems was developing
Java, a programming technology. The Java programming technology solves
the platform dependency problem that has so long plagued software
development. Programs written in Java can be run on any platform that has
a Java virtual machine and Java class libraries, which Navigator does.
- Because Netscape's browser made access to the Internet and the World
Wide Web widely available to the public, it gave ISVs reason to begin writing a
number of programs in the Java language, as well as other OS-neutral
languages. It also gave ISVs a number of options for how to configure their
software. Prior to the development of the Netscape Navigator, most
applications software resided on the hard disk of a personal computer. The
Widows operating system essentially managed software applications
residing on that specific computer. The development of the Navigator,
however, gave ISVs the opportunity to distribute their application code in
any fashion they chose. For example, all of it could be on the specific
computer used by a computer user (known as the "client"), or all of it could
be on a centralized computer (known as the "server") that serves a number
of personal computers, or some code could be on the server and some on the
client. There are other options available as well. For example, software
applications could be accessed from the Internet. This flexibility expanded
the capability of applications software and made possible new categories of
applications.
- These innovations arising from the development of
browser technology, particularly Navigator, were eventually noticed at Microsoft. The
possibility of a vast library of applications written in Java or other
OS-neutral languages coupled with independent user interfaces and
platforms, such as those provided by Navigator, posed a serious
threat to the Windows monopoly. If ISVs began writing a number of programs in such
languages, computer users with a browser could launch those
programs from the browser platform without regard to the underlying
operating system. In other words, it would not matter to the consumer
whether the computer had a Windows operating system, Macintosh,
OS/2, UNIX, or any other operating system. The rise of the
Internet-end browser technology, coupled with Java and other new
languages, promised the development of "platform independent"
software. ISVs would be able to write a program once, and it would
run on any computer.
- At the time I joined Netscape in early 1995, to my knowledge Microsoft
had
not begun to capitalize on the development of the Internet and the Web. By
May 1995, however, as I have learned, Microsoft did recognize the
significant
threat that the Internet and browsing technology posed to its operating
system monopoly.
- In short, the rise of the Internet, which was heavily promoted by Netscape,
the development and commercial success of browser technology in general
and Navigator in particular, and the development of Java made possible the
day when the specific operating system on a particular computer would no
longer be a constraint on the type of software that computer could run. ISVs
could avoid expensive "porting" costs and write applications in Java,
knowing
that they would run on any computer. Computer manufacturers would still preinstall operating systems, but they would be free to choose the
system, be it Windows, OS/2, Macintosh, or some other operating
system, that provided optimal performance at the lowest possible cost.
- These innovations, however, suffered a significant setback because
Microsoft
engaged in a variety of business practices designed to stifle these
developments and to co-opt or crush anyone, including Netscape, that had
the
temerity to compete with it. The purpose and effect of Microsoft's conduct
was to maintain the monopoly position of the Windows operating system.
- Browsers Are Applications -- Before I move to the specific actions
Microsoft took against Netscape to try to protect and expand Microsoft's
monopoly, I think it is important to make one point clear: a browser is a
separate product -- an application, essentially like the spreadsheet programs
and word processing programs discussed above. While this point seems so
clear to me that it should not warrant separate discussion, I have seen it
reported that Microsoft claims that its browser product is simply an upgrade
to its operating system. Therefore, I must address this issue.
- Netscape Navigator and Netscape Communicator are indisputably
applications or products separate from the operating system; they can not
run
without an operating system, such as Window 98. Consumers have had no
problem appreciating that browsers are separate products. Although our
market share has been decreasing, consumers still demand Netscape Navigator and Netscape Communicator separately from any
operating system products. Indeed, Netscape does not sell any
operating system products, and was able to sell millions of browser
licenses to consumers and enterprises separately from any operating
system. Moreover, the industry as a whole recognizes browsers as
separate products from operating systems. Browser market share is
tracked (separately from operating system market share) by many
third party organizations, such as IDC and DataQuest. The "browser
wars," referring to the commercial battle between Netscape Navigator
and Microsoft Internet Explorer, are frequently reported on in the
press. I have seen many product reviews comparing Navigator to
Internet Explorer; I have never seen a product review comparing
Navigator to any Windows operating system.
- Significantly, Microsoft also has treated browsers as a separate
application from the operating system. To compete with Netscape,
Microsoft began offering cross-platform versions of Internet Explorer.
These cross-platform versions are separate products from Windows or
from any operating system. Indeed, Microsoft still offers a
downloadable, stand-alone version of Internet Explorer on the Web,
and Microsoft actively promotes its "download Internet Explorer"
program. If you look on almost any major web site, you will see a
"download Internet Explorer" button -- not a download an "Upgrade
to Windows" button. Microsoft also has participated in the "browser
wars," reporting Internet Explorer's market share on a regular basis, and
comparing the features of Internet Explorer to Netscape Navigator or
Communicator -- not to any operating system.
MICROSOFT RESPONDS TO THE THREAT
- Once it realized the threat the Internet and browsing technology posed to
its
operating system, Microsoft began an unrelenting, and in my view illegal,
campaign to protect its monopoly. Microsoft's response to the competition by
Netscape was two-fold: first, an attempt to divide the market and, when that
failed, a campaign to eliminate Netscape as a viable browser company by
systematically shutting down our distribution channels and by engaging in
other predatory acts.
- With regard to Microsoft's effort to divide the market with Netscape, it is
important to provide a brief background of the relationship between the two
companies. Netscape builds products that run on Microsoft's operating
system. Like any independent software vendor, ("ISV"), we are engaged,
even today, in ongoing communication with Microsoft and other operating
system vendors to be sure our software functions properly with the
operating
system. We have both formal and informal contact, the latter often occurring
at industry conferences. I had one such conversation at a Hambrecht & Quist
Entertainment Conference at Snowbird with Dan Rosen who was then
Director of Strategic Relations of Microsoft. I knew Dan prior to this meeting at Snowbird because he and I had worked at AT&T, after the AT&T
acquisition of McCaw Communications. The conversation Dan and I
had at Snowbird was very casual and friendly. He explained to me
that he was the Microsoft person responsible for forming strategic
relationships regarding the Internet and communications
technologies. Dan described to me the nature of some of the sorts of
deals he had been working on at Microsoft. Based on our
conversation, I believed future discussions might be fruitful. Dan and
I agreed to continue our discussions at a later date. I believed my prior
relationship with Dan and his position with Microsoft presented an
opportunity to build some sort of productive relationship between the
companies. I was definitely interested in having Microsoft as an ally,
not as an enemy, and hoped this discussion was a step in the right
direction.
- After this first conversation with Dan, I believe I had a couple of
telephone
conversations with him. At the time, I was aware that others at Netscape
were talking with Microsoft about the adoption of a security protocol that
Netscape had developed, called SSL, and a security protocol that Microsoft
was in the process of developing, called STT. As I recall, these discussions
were not proceeding very quickly. I vaguely recall that Dan initiated
conversations to help move along the security protocol discussions.
- I have reviewed certain e-mails sent by Netscape management and
members
of our engineering team prior to a June 2, 1995 meeting I had at Microsoft, regarding Netscape's efforts to develop a browser that would work
well with the upcoming release of Windows 95. At least as early as
March 19, 1995, John Mittlehauser, a member of our technical staff and
one of our initial hires, was corresponding with Thomas Reardon,
Microsoft's Technical Lead of the Windows 95 Networking Group,
about Netscape's work on a Windows 95 browser. (MS98 0135438).
On April 11, 1995, Marc Andreessen, one of Netscape's founders and
the company's Chief Technology Officer, corresponded again with
Thomas Reardon about Netscape's Windows 95 plan. (NET 000957-58).
On May 31, 1995, Tom Paquin, Director of Netscape Client Products,
summarized several telephone conversations he had with Mr.
Reardon, including specific discussions about technologies that would
or would not be part of Netscape's Windows 95 browser. (NET
000199-000203).
- I am also aware that there had been some discussions between
Netscape and Microsoft prior to the time that I joined Netscape. I
believe that Jim Clark, then CEO of Netscape, Ram Shriram, Netscape's
Manager of OEM Sales, and Mike Homer, Netscape's Vice President of
Marketing, had talked to Dan Rosen and others at Microsoft in the fall
of 1994. I am informed that those discussions related, at least in part, to
Microsoft purchasing or licensing Netscape's Navigator code. I am
aware that those discussions did not prove fruitful because Netscape
was not interested in Microsoft's proposal, which was to purchase the Navigator code for what Netscape considered to
be a low flat fee payment.
- I have also very recently learned that in late December of 1994, Jim
Clark sent an e-mail to Dan Rosen and Brad Silverberg, Microsoft's
Senior Vice President, Personnel Systems Division, attempting to
renew efforts to discuss the possibility of Microsoft licensing the
Navigator code, even though Netscape was aware that Microsoft had
by then already licensed the Spyglass browser code. Jim Clark has
described this as a moment of weakness. In December of 1994, unsure
of how to direct Netscape's business after having invested a
substantial amount of time and money in the company, Clark was
already searching for someone to replace him as CEO of Netscape.
Indeed, Clark and John Doerr, one of Netscape's principal financial
backers, had contacted me in mid-1994 about being CEO. I had
accepted a position on Netscape's Board of Directors in October to
consider the possibility. I have also recently learned that Jim's e-mail
stated his opinion that there was no money to be made in the browser
market. Jim did not tell me or the Board of Directors about this e-mail,
and his opinion proved to be wrong. Netscape had just released its
first commercial version of the product on December 15, 1994, and by
the end of the first quarter of 1995, Netscape already had earned over
$2 million in revenues from the browser alone. Although Jim
expressed this opinion in late December of 1994, I already was
developing a contrary opinion. As the history of Netscape's browser revenue in 1995
alone demonstrates, I came to believe that significant revenue could
indeed be generated from browser licensing. My opinion proved to be
correct. Over one half of Netscape's 1995 revenues of approximately
$85 million dollars was earned through browser licensing.
- In May of 1995, Dan Rosen raised directly with me the issue of some
sort of
strategic relationship between our companies. Dan raised that issue at a
time when we were spending tremendous resources on developing a
Windows
95 version of Netscape Navigator. Windows 95 was scheduled for release in
mid-summer, and we planned on releasing a compatible browser
simultaneously. However, we were having difficulty getting the necessary
technical specifications and licenses from Microsoft. I agreed to speak further
with Dan in order to resolve these issues and to try to build a working
relationship with Microsoft, as we discussed at Snowbird.
- During mid-May, 1995, Dan and I set up a formal meeting to discuss these
issues. The issue of forming a relationship with Microsoft was discussed at
length among the members of the Netscape executive staff during May. For
what turned out to be good reason, a few members of my executive staff
expressed concerns about being too open with Microsoft. Microsoft already
had publicized its intentions to develop a competing browser, and thus some
members of the executive staff were hesitant to disclose all the newly
planned features of the browser, particularly because, at this point, Netscape
was counting on browser revenue to be a significant portion of its
total revenue. Netscape's browser revenue more than tripled from the
first quarter of 1995 to the second quarter of 1995. We did not want,
and could not afford, to compromise that revenue.
- Despite those reservations, I agreed to meet Dan on June 2, 1995.
Prior to the meeting we had some substantive discussions about
Netscape's plans. In addition, I was aware that other people within
Netscape were still trying to obtain the necessary technical
information from Microsoft to design a retail version of Navigator
that would work well with the upcoming Windows 95 release. At this
point, the Navigator version for Windows 95 already had been
released in a pre-commercial or beta form on the Web.
- On June 2, 1995, I met with Dan, Nathan Myrhvold, Microsoft's
Senior Vice President, Virtual World Group, and Paul Maritz,
Microsoft's Senior Vice President, Consumer Systems Division. The
meeting was cordial and explored possible areas of collaboration
between the two companies. I recall that Microsoft principally was
interested in getting me to consider adopting certain security
protocols, incorporating into Navigator certain viewers that would
enhance Microsoft content, and other technologies related to our
browser. I also recall that Microsoft stressed some server issues,
including the potential of packaging a Netscape server product with
Microsoft NT. I also recall focusing on our browser product. I told Dan, Paul, and
Nathan that we were gearing up for a retail release of Navigator and
that we were already quite happy with the revenue we were
generating from browser licensing. At one point during the meeting I
suggested that Microsoft distribute Netscape's browser, often referred
to as "the client." Although I did not think that Microsoft would take
me up on this offer, I wanted to stress the importance of the client to
Netscape's business strategy. I also recall that Marc Andreessen had
asked me to raise several issues related to both browser and server
technology. I recall that Microsoft was receptive to Marc's ideas. I also
told Microsoft that continuing to improve the client was consuming a
large portion of Netscape's engineering resources at that time. Finally,
I recall discussing the importance of enterprise software to Netscape.
The meeting ended in a friendly fashion, and we agreed to meet again.
- I drafted some brief notes of the June 2 meeting and circulated them to
my
executive staff. As was my practice, the notes focused primarily on what
Microsoft communicated to me. I have recently reviewed my notes and to
the
best of my knowledge they accurately reflect what Microsoft communicated
to
me during the June 2, 1995 meeting. (NSMS 60813).
- About a week after the meeting, Dan Rosen forwarded his notes of the
meeting to me at my request. I read his notes and agreed that they generally
comported with my recollection of the meeting in terms of possible areas of collaboration. I have recently reviewed Dan's notes (NET 00209-12) and
agree that they accurately represent a portion of the discussions at the June
2 meeting. In particular, the notes confirm my recollection that I told Dan,
Nathan, and Paul that Netscape's direction included "selling lots of site
licenses for browsers," and that Netscape would only waive the license fee
for students and non-profit organizations. Moreover, the notes confirm that
I informed Microsoft of Netscape's planned retail launch of Navigator. The
notes also confirm that I told Dan, Nathan and Paul that Netscape's
browser plans focused on the Windows platform. Finally, I informed them
that I believed that Netscape's primary competitor was Lotus Notes, and
not Microsoft. That was an accurate statement at the time, because
Microsoft had not yet announced its intention to displace Netscape from
the marketplace by creating its own browser, bundling it with the operating
system, and shutting us out of numerous browser distribution channels.
- In sum, at the June 2, 1995, meeting I clearly communicated to
Microsoft that Netscape was investing great resources in developing its
browser, particularly for the Windows 95 platform, that Netscape planned
a retail release of the browser, and that Netscape intended to earn money
from browser revenues. Indeed, much of the technology that Microsoft was
advocating that Netscape adopt, in particular the viewers, related to the
Netscape client.
- After the June 2, 1995 meeting, Dan and I had several additional phone
calls.
The primary purpose of the phone calls was to set up a meeting with a
larger
group of people from both Netscape and Microsoft. The plan was that
Microsoft would do presentations on the technologies they were interested
in
having Netscape adopt, followed by question and answer, and a further
discussion of both parties' plans. Dan circulated a draft list of items to be
discussed at the meeting (NET 000017-19). Marc Andreessen sent an
amended list of discussion items back to Microsoft. (NSMS 51545) The
amended list indicated items that we thought were most important. Our top
priority was to obtain APIs and other technical information we needed from
Microsoft in order to release a browser compatible with the Windows 95
operating system. As discussed below, I had been informed that we had
been
having difficulty getting timely and helpful responses from Microsoft
personnel on these issues. We hoped that the meeting would solve these
problems. The meeting was set for June 21, 1995 at Netscape.
- The June 21,1995 Meeting Microsoft Proposes Dividing The
Market As discussed above, we needed certain technical data for our
browser to be ready for release with Windows 95. For example, we needed
the Remote Network Access ("RNA") phonebook API from Microsoft. We
also
needed other technical information from Microsoft, including a scripting
engine in beta, and the most recent version of Windows 95. We needed to
get this data from Microsoft quickly, in order to release our retail browser
product at about the same time that Microsoft launched Windows 95.
We still had not received that technical information when several
Microsoft employees came to our offices for a meeting on June 21,
1995.
- Mike Homer, Andreessen, and I represented Netscape at the June 21
meeting. Rosen led the Microsoft contingent, although he was accompanied
by a number of other Microsoft employees, only some of whom I remember.
Marc Andreessen's notes of the meeting indicate that the other Microsoft
attendees were Anthony Bay, J. Allard, Tom Reardon, Chris Jones, Barb Fox,
and Richard Wolf. I remember that, for the most part, each Microsoft
employee appeared to be responsible for discussing a different area of
technology.
- The discussion at the meeting covered some of the matters on which
Andreessen and Rosen had previously communicated. Microsoft personnel
made presentations about the various technologies that Microsoft was
interested in persuading us to adopt. Mike Homer and I asked questions.
Andreessen, for the most part, typed notes of the meeting on his notebook
computer. Marc, who is an extraordinarily fast typist, frequently typed notes
during meetings, and, on this particular occasion, I may even have asked
him
to take notes.
- The technology discussions were largely unremarkable, in my
recollection. I believe there was a presentation on a security protocol Microsoft was
advocating and on some Microsoft Office related technologies. I do
not have any other recollection of the technology presentations.
- The most notable thing about the meeting was something entirely
different and something not covered in the proposed agenda.
Microsoft's officials made it clear that they believed that Netscape
should work with them on areas other than a browser for Windows
95, but that we should not develop our own browser for Windows 95
because they intended to build a Microsoft browser for the Windows
95 operating system. They proposed that a "line" be drawn between
the area in which we developed products and competed and the area
in which they developed products. Microsoft proposed that we build
products that would run on top of the Windows 95 operating system
and browser. They offered to allow us to continue to develop
browsers for other operating systems, as long as we did not try to
compete with them in developing a browser for the Windows 95
platform, which, of course, we all anticipated would shortly be the
dominant operating system. Microsoft also proposed making an
investment in our company and obtaining a board seat. Microsoft
officials said that, if we agreed to the "special relationship" they
proposed, Microsoft would support us by making Netscape a
"preferred" ISV. The Microsoft personnel made clear that issues
concerning the RNA API and related technical information we had
been seeking could be resolved "[d]epending on how we walk out of this room today." If we agreed
to the "special relationship" that they proposed, the Microsoft
representatives said that we would be the first ISV to receive the
technical information, mentioning that they already had an internal
solution for the issue we were addressing.
- Recognizing that our main goal for this meeting was to get access to
certain
code and APIs necessary for our product development, I remember asking
whether obtaining those things was tied to our acceptance of this "special
relationship" Microsoft had proposed, including the market division,
equity
investment and board seat they proposed. Microsoft's answer was that our
obtaining the necessary technical information "certainly isn't independent"
of
our accepting their proposal. This fairly clear threat bothered me greatly. If
we refused to agree, Microsoft made it very clear that they would attempt
to
crush us by attempting to own the client.
- I have never been in a meeting in my 33-year business career in which a
competitor had so blatantly implied that we should either stop competing
with it or the competitor would kill us. In all my years in business, I have
never heard nor experienced such an explicit proposal to divide markets.
Soon after the June 21 meeting, I reviewed Andreeseen's notes. (NET
000230-36). I did not send Marc any corrections, as would have been my
practice if I had any concerns, because I believed the notes to be accurate at the time I read them. I have reviewed them again recently. While I do
not have a precise current recollection of all the details of the meeting,
I do not disagree with anything in Andreessen's notes, which reflect
the following assertions by Microsoft personnel:
- Microsoft made clear that the "set of things that are provided in
Internet servers and browsers" would be "in the core operating
systems
or given away with the OSs as a facility like the Win32 API." What
Microsoft wanted was "a partner" who would "take those core
services
to build on top of them and create solutions for customers." Microsoft
wanted to know whether Netscape was "the kind of company that's
going to partner with MS on this or not."
- Microsoft informed us that if we did not have a "tighter
relationship"
with it, Netscape would be "back to what a normal ISV can do." On
the
other hand, if we agreed to "a tight relationship," then Netscape could
get "tight integration."
- Microsoft's representatives asked us whether Netscape would
"be
interested in a partnership where NS gets all the non-Win95 stuff and
MS gets all the Win95 stuff." If we did not agree, "then that's one
thing. If NS does want to, then we can have our special relationship."
As Andreessen's notes make clear, we understood that to be a clear
threat that "MS WILL OWN THE WIN95 CLIENT MARKET AND THAT NETSCAPE SHOULD STAY AWAY."
- When we asked about the RNA API and other technical
information we
needed, Microsoft's representative said that "[w]e can fix that
problem." Microsoft admitted that there was "internal stuff that
implements internal APIs, and those APIs are only known inside
Microsoft." We were told that "[d]epending on how we walk out of
this
room today, we have a solution for your problem." We were
told that "[i]f we had a special relationship, you [Netscape]
wouldn't be in this position." If we did not agree to their
proposal, we were told that we could not expect the APIs and
other technical information for three months.
- When I asked whether receipt of the APIs and other technical
information was related to their proposal to divide markets and to
make an equity investment in Netscape, the response from Microsoft
was the "[i]t certainly isn't independent."
- We rejected both Microsoft's offer to divide markets and the
remainder of
their proposals. Most of the matters on which they would have had
Netscape confine its work were not commercially valuable.
Essentially, Microsoft was offering to allow us to work with them on
matters that did not amount to much and would not have been
particularly important to Netscape. In exchange, Microsoft would
have obtained an equity stake in Netscape, a board seat, and our agreement not to compete with them in the
Windows 95 browser market. We simply would not and could not
agree to those things.
- Interestingly, we did not receive the APIs and other technical
information we
had been seeking until October 1995 -- or approximately three months later,
which was well after the launch of Windows 95 and was precisely what
Microsoft had threatened at the June 21 meeting.
MICROSOFT'S PREDATORY PRACTICES AFTER THE JUNE 21, 1995
MEETING
- After Netscape refused Microsoft's offer to divide the browser
market, I began
hearing reports that Microsoft was directly interfering with Netscape's
ability
to license and distribute its browser software. Microsoft's interference took
many forms. I will detail below some of the many reports I received
concerning these matters. However, before setting out the details, I will
summarize the general pattern of Microsoft's behavior, Microsoft's own
statements that corroborated the reports I was receiving, forwarded
documents that we received that originated from Microsoft and
corroborated
the reports I was receiving, and press accounts I was aware of that
corroborated these reports. It must be stressed that Microsoft's comments to
the press alone were significant. Specifically, Microsoft's comments about
Netscape appeared designed to create doubts about Netscape's ability to
compete in the market. Given the power that Microsoft, and in particular, Mr. Gates, has in influencing the computer industry and analysts,
Microsoft's negative comments, as intended, directly affected
Netscape's ability to compete effectively. It was not a totally
uncommon event for a customer to question whether it made sense to
do business with Netscape because of Microsoft's public position that
it was going to crush Netscape's business.
- Indeed, neither Bill Gates nor other Microsoft executives were shy about
describing publicly the threat they felt Netscape posed to Microsoft and
their
intention to eliminate Netscape as a competitor. I became aware of
numerous press and other statements from Microsoft executives, including
Mr. Gates, in which Microsoft expressly manifested its intent to crush
Netscape.
- On the anniversary of Pearl Harbor Day, December 7, 1995, Microsoft
detailed its Internet strategy in a day-long session for press and analysts.
During the briefing, Bill Gates announced that Microsoft was "hard-core
about the Internet." His company's public plans for storming the market
included giving away for free all versions of Internet Explorer (which, of
course, competed with Netscape's browser), including versions that ran on
non-Microsoft operating systems, and Microsoft's web server (which
competed
with a Netscape server), and then including them in the Windows operating
system and the Windows NT operating system. The Seattle Times, in a front
page article entitled "Microsoft plays Hardball" and subtitled "Game Plan
for Internet: Crush the Competition," reported that during the briefing
Microsoft executives Greg Maffei and Paul Maritz gloated over the
$30 drop in Netscape's stock price that resulted from the Gates
announcement, and reported that another of their colleagues said of
the precipitous drop in the stock price, "That's not enough." The
Seattle Times also reported that, given the 100 million customers of
Windows and Windows NT, distribution would be extremely
important for Netscape; it quoted one analyst present at the event as
saying that Netscape "had better react quickly to find mass
distribution for its own Internet-browsing software."
- In March, 1996, in response to the combined threat of Java and
Navigator,
Microsoft attempted to turn the Internet from an open system to a Microsoft
proprietary system. For example, ActiveX was Microsoft's effort to make
developers create software and content which bound the Internet to
Windows
and played a key role in Microsoft's "Embrace and Extend" strategy.
ActiveX
was introduced with great fanfare at Microsoft's first Internet developer
conference in March 1996. Microsoft promoted ActiveX as the primary way
in
which websites should be built.
- In June of 1996, Bill Gates told the Financial Times of London, that:
Our business model works even if all Internet software is free ...
We are still selling operating systems. What does Netscape's
business model look like (if that happens)? Not very good.
(Financial Times of London, June 16, 1996, at 15.)
- Mr. Gates again made negative comments about Netscape in July of
1996. Infoworld reported on July 29 that Bill Gates snapped at reporters
asking him about developers adopting Netscape APIs. According to
the article, Gates made a point to:
position Netscape as a middleware company. He
then reminded the assembled press that historically,
middleware companies do not last long. Any lead
Netscape has, Microsoft hopes to erase or to quote
[Gates] 'what part of the fact that Microsoft owns
Windows don't you understand?'" (NSC
002005-002006)
- On August 9, 1996, Microsoft held a briefing for various venture
capitalists
("VCs"). Paul Maritz, John Ludwig, Skip Madigan, and Greg Maffei
were the Microsoft executives in attendance. Their main points, as
reported to me, were that Windows NT and Windows 95 had won in
the marketplace, and that Microsoft was shipping Internet Explorer
3.0 with every Win 95 desktop from Q4 1996 forward. They indicated
that this strategy would drive leadership for Internet Explorer and
Active X against Navigator and Java. They also stated that Microsoft
supports Java the programming language, but is directly opposed to
Java the OS. I was told that Microsoft indicated that with a client
competitive with Netscape's and Internet Explorer bundled into
every Win 95 desktop from Q4 1996 on, Microsoft ultimately will win
the client war (resulting in 3-4 million more browser seats for Internet
Explorer every month). It was pointed out to me that Netscape's
brand and user loyalty would be mitigated by Internet Explorer being
made part of the Win 95 desktop by Q1-Q2 1997. By winning the
client war, Microsoft would secure dominance for Active X and marginalize Java. (NSC
71544-71545).
- Although Microsoft now conveniently attempts to blame Netscape's
decline in
market share on our allegedly bad decisions or management, Microsoft did
not always harbor that opinion. In addition to stating over and over again
that it intended to crush Netscape, Microsoft on a few occasions admitted
the
reasons for its fears. Steve Ballmer stated in September of 1996: "Have no
confusion in your head: Job one for us right now is the Internet and
defeating Netscape ... [Netscape is] simply our smartest competitor."
("Microsoft - On Top for Now - As it Wages War on all Comers, Maintain its
Dominant Position?" VAR Business, 9/5/96) (emphasis added).
- Apparently facing a worthy adversary, Microsoft could not resort to
competition in the open marketplace, but rather resorted to using its
monopoly to ensure a win. Starting soon after our rejection of Microsoft's
June 21, 1995 proposal to divide the browser market, Netscape began
hearing
numerous reports of Microsoft practices designed to use its monopoly
power
in the operating system to prevent us from competing in the browser
market.
These reports are detailed below, based both on my recollection and on my
review of Netscape e-mails. Because the pattern had become so pervasive,
at
some point in time we began keeping track of reports of Microsoft's actions,
and thus I am able to recount detail about those instances from our
company
records.
- These Microsoft practices included exclusionary contracts that prevent
customers from choosing to deal with Netscape, and other efforts to restrict
Netscape's access to the channels of browser distribution, such as ISPs,
OEMs, ISVs, ICPs and Corporate Accounts. In addition to restrictive
contracts, these efforts included not only giving away the browser for free,
but also offering compensation that amounted to making it "better than
free"
in many circumstances. That is, through cash or products or services,
Microsoft was paying companies to replace Navigator with Internet
Explorer.
As set forth below, Microsoft engaged in other predatory acts designed to
eliminate Netscape as a competitor, including building into the operating
system unnecessary technical incompatibilities with Navigator's browser;
and
deliberate and critical delay in providing to Netscape technical licenses
necessary for Netscape products to work properly with Windows.
Examples
of each of these types of predatory conduct are discussed below.
- Moves to Limit Netscape's Distribution Channels -- There are several
ways Netscape gets its Navigator browser, or client, to customers. These
distribution channels include: distribution through ISPs, distribution
through OEMs, distribution through ISVs, distribution through ICPs, direct
sales to corporate users and consumers, and downloading via the Internet.
For home users, the ISP and the OEM channels are by far the most
important. Distribution in the other channels is not and cannot be a substitute. The ISP and OEM channels statistically comprise the two
largest distribution channels for all browsers, and those channels are
especially important for new users. A user signs up with an ISP
specifically for the purpose of getting connected to the Internet. If his
or her ISP offers a browser, that user is highly likely to continue to use
that browser. Likewise, many consumers purchase new computers
just to get connected to the Internet. In this case, the new user is likely
to use whatever browser comes already loaded on the computer. Even
if a computer purchaser did not buy the computer specifically to
connect to the Internet, that individual is likely to use the
OEM-installed or bundled browser for the obvious reason that it is
there. Adding an additional browser takes more work and, if the first
browser can not be removed, uses additional computer memory, as
well.
- Microsoft engaged in many practices designed to interfere with
Netscape's
ability to distribute its browser in almost all of these channels. Primarily,
Microsoft used its operating system monopoly to coerce exclusionary or
restrictive contracts with ISPs, OEMs, ISVs, and ICPs. Microsoft also
threatened to withhold access to its most precious asset, its operating
system,
and used its economic power to offer Internet Explorer for free -- and in
many
instances for better than free.
- Evidence of these practices in each of the distribution channels is
detailed
below. In many instances, I was directly involved and personally
experienced Microsoft's use of its power. In other instances, I was informed of
Microsoft's practices by my sales force in the normal course of
business. In other instances, Netscape was informed of Microsoft's
practices by the affected third parties. In yet others, I learned in the
press of Microsoft's practices. The press accounts were consistent
with what was being reported to me by my employees. It must be
stressed and will be seen from the details below that from 1995 to
today, I heard reports of Microsoft's interference with Netscape's
ability to compete on an almost constant basis. This interference took
a serious toll on Netscape.
- ISP Foreclosure -- Netscape realized the importance of the ISP
distribution channel early in the game, and began signing up ISPs
shortly after its first retail release of its browser. Many ISPs, large and
small, eagerly embraced Netscape's browser and agreed to distribute
it to their customers. In fact, Netscape had over 1000 ISP contracts for
browser distribution in 1995 and early 1996. These contracts
generally gave the ISP a license to distribute a Netscape browser and
provided Netscape revenue from license royalties. Today, due to
Microsoft's exclusionary and restrictive licenses, virtually none of our
ISP contracts remain in effect as negotiated. Most of the contracts
were terminated outright by the ISPs in connection with entering into
distribution contracts with Microsoft, and of those that were not
terminated, the ISP retains the right to distribute the Netscape
browser but without commitment to pay a royalty to Netscape.
- Netscape still has many ISP agreements. However, because of
Microsoft's
exclusionary contracts, Netscape essentially has been unable to distribute
its
browser through the world's largest ISPs, including AOL, and the
effectiveness of distributing the browser through other top ISPs has been
severely limited. Although there are thousands of ISPs, over 75% of the
world's Internet users access the Net from the 8 to 10 largest players in the
industry. ("Consumer Choice in Web Browsers - One Year Later,"
NetAction.
July 7, 1998; "Survey: ISP Deals Favoring IE," CNet, July 1998) I
understand that Microsoft entered into exclusive, or restrictive deals with
all
these ISPs.
- I understand that Microsoft's exclusionary deals require that as much as
75
to 80% of an ISP's overall browser distribution be Internet Explorer, which
is
effectively force-feeding Microsoft browsers to customers regardless of their
preference. Moreover, I am informed that Microsoft's exclusionary contracts
prohibit ISPs from distributing Navigator unless specifically requested by a
customer.
- Netscape has contracts with the Regional Bell Operating Companies
("RBOCs"); but they are not exclusive. Netscape contracts with
Southwestern
Bell, Pacific Bell, Bell Atlantic, Bell South, and Ameritech require that
Netscape be the "default" browser. Three things about these contracts, however, distinguish them from the Microsoft contracts. First, we
only included these default provisions in response, and as a counter,
to Microsoft's restrictive contracts, and these provisions sunset if and
when Microsoft drops its exclusionary requirement with AT&T and
MCI. The pertinent language reads:
Relationship to Other Browsers. For so long as AT&T
and MCI (or any successor to MCI by merger) are
both restricted by agreement from providing
Navigator to their customers on a par with browsers
of Navigator's primary competitor, Company agrees
to the following:
Unless specifically requested otherwise by a
customer, Dial-Up Kit will be the "default"
browser for copies provided in physical media
(i.e., floppy disk and CD-ROM) for Company's
Internet Service on platforms for which Dial-Up
Kit is available (such as Win95, Win 3.1 and
MAC). Accordingly as to such platforms,
although other client software (such as
browsers) may be contained on the same media
with which Dial Up Kit is made available,
unless the customer has previously otherwise
requested, Dial-Up Kit will be the default
browser installation.
Company will add the "Netscape Now" button
to its web site on highly trafficked pages. Such
pages will include links to an ftp location
located either on the Company's web site or the
Netscape web site, as selected by the Company.
The placement and number of pages will not
disadvantage Navigator on an overall basis as
to links to other browsers.
Browsers competitive to the Dial-Up Kit, and
Company customizations to these browsers,
may be available from Company web site, but
in positions designed so as to not disadvantage
Navigator itself on an overall basis.
Once AT&T and MCI (or MCI's successor through
merger) are no longer both restricted as provided
above, Company, at its sole discretion, is free to
continue all, any or none of the restrictions described
in Section 15.1 without affecting any other provisions
of this Amendment. (NSMS 004819)
- Second, the Netscape contracts require only that the Netscape browser
be set
as the "default" browser. There is nothing in the contracts that prohibits the
RBOCs from distributing another browser to their customers -- in any
numbers. Third, the RBOCs account for less than 5% of the total ISP
marketplace.
- As is detailed below, Microsoft extracted exclusionary contracts from
ISPs
either by leveraging its monopoly power over the operating system
desktop,
or by using its economic power obtained through its monopoly profits to
offer
financial rewards to those that distributed the already free browser
product.
- The largest and most important ISP is AOL. In the fall of 1995, Netscape
began negotiations with AOL to incorporate Netscape's browser into
AOL's
interface. This deal presented a very good distribution possibility for
Netscape. Because of the obvious importance of securing distribution
through the world's largest ISP, I personally invested a tremendous
amount
of energy in, and devoted a tremendous amount of Netscape resources to,
closing the AOL deal. Netscape and AOL engaged in lengthy discussions
about the technical feasibility of embedding the Netscape browser into the
AOL system. After a lengthy technical feasibility study, both sides agreed that the project was technically feasible and could be completed in an
appropriate amount of time. One of the issues discussed in the
technical feasibility study was AOL's desire for a componentized
version of Netscape Navigator to use in its service offering. A
componentized browser is essentially a browser that can be used
inside another software program. Netscape had committed to
componentizing its browser for AOL, and had committed to doing so
on a schedule that met AOL's needs.
- Microsoft was also negotiating with AOL toward the end of 1995. AOL
told
us that the reason they were negotiating with both companies was their
desire to offer browser choice. Excited by the prospect of distribution
through
AOL, in March of 1996, after a long period of negotiations, Netscape
entered
into an agreement with AOL that did not provide for any exclusionary
arrangement, but rather just a fair chance to let end users choose the
browser they preferred. At the time of the agreement, both companies
believed that Netscape could meet AOL's technical requirements.
- The day after Netscape and AOL signed that agreement, AOL signed an
exclusionary agreement with Microsoft that prohibited AOL from
distributing the Netscape browser in any meaningful numbers. Of course, I
knew why Microsoft was able to extract exclusionary terms from AOL -- its
monopoly power over the desktop. Microsoft succeeded in getting
exclusionary terms from AOL in exchange for space on the Windows 95 desktop, such that whenever users turn on their computers, they can
access AOL right from the "first screen" or desktop. The fact that
Netscape planned to charge for its browser and Microsoft did not,
and that Microsoft already had a componentized browser and
Netscape would develop one, came up in my discussions with AOL
after they entered into the Microsoft deal. However, Steve Case and
David Colburn of AOL confirmed my suspicions, both telling me
that they would not have entered into the agreement with Microsoft
but for access to the Windows desktop.
- While there were some subsequent discussions between Netscape
personnel
and AOL about whether there was any other way Netscape could get its
browser onto the AOL system, my understanding was that after AOL
signed
its exclusive deal with Microsoft, we were effectively shut out of this
opportunity at least until that contract expired.
- The exclusive deal with AOL cannot be brushed aside as a deal with
just one
ISP. Rather, AOL is by far the largest ISP in the country. Moreover, AOL's
members account for over one third of Microsoft's Internet Explorer
market
share.
- There are numerous other examples of Microsoft entering into
exclusionary
deals with ISPs. In March 1996, Netscape learned that after offering free
software to an ISP, Microsoft added the following restrictions to the deal:
"ISP cannot distribute any Netscape products. ... ISP cannot put anything Netscape related on their [sic] server.... ISP must put a 'viewed better
with Internet Explorer' tag on their [sic] site." (NSC 001906) My
understanding is that Microsoft entered into a variety of exclusionary
deals with a number of the largest ISPs, including AT&T, MCI, and
Earthlink/Sprint, PSI, NetCom, CompuServe, and MindSpring.
- As an additional incentive for its exclusionary deals, Microsoft offered to
give
its browser to ISP's free or "better than free." In January of 1996, internal
correspondence between Netscape's Peter Thorp and Ram Shriram, reveals
that in negotiations with PSI, an ISP that was interested in licensing
Navigator, PSI indicated that "Microsoft is offering to give them the world
for
free. They really want to do this deal and go with Netscape, but free [is]
tough to argue with." (NSC 018811-018812).
- Not only was Microsoft giving away its software, it was in many cases
paying
bounties to licensees whose customers signed up for Microsoft's internet
services. A March 20, 1996, email from Fred Giordano, then Vice-President
for Eastern Sales for Netscape, details a proposal Microsoft had made to Bell
Atlantic. Under the proposed terms, Bell Atlantic would distribute Internet
Explorer exclusively, would offer free Internet Explorer and Microsoft
Network ("MSN") access to all its customers, and Microsoft would pay Bell
Atlantic between $15 and $45 per sign-up. (NSC 001917)
- On June 13, 1996 a Netscape sales representative from Northern Europe reported that Microsoft offered free client product and a marketing
fund of $400,000 to four major European ISP's (Planet Internet of
Holland, Demon Internet of the UK, British Telecom of the UK, and
Indigo/Dome of Ireland). "This was extended on the understanding
that [they] would NOT purchase any [software] from Netscape." He
adds that "there are a number of other examples
which I could cite, however, these should indicate that we are seeing
this type of predatory behavior in all countries with all major service
providers." (NSC 001944-001945)
- In September 1996, Netscape learned about the tactics Microsoft had
been
using to court Erol's, one of the largest ISPs in the East Coast of the U.S.
According to Erol's CEO, Microsoft not only offered Internet Explorer for
free,
but also "offered to pay 20% of the $600,000 a month Erol's spends in
advertising along with some other attractive incentives he didn't disclose."
(NSC 002365)
- In many cases, even when a potential customer preferred Netscape's
technology, they felt forced to choose Internet Explorer because it was free.
Danny Shader of Netscape described one such instance in a March 26, 1996
email: "As you know, Metro is establishing an on-line service called
MetroNet that may/will be bundled with Vobis PCS. Apparently a
manager
at Metro named Peter Titz has expressed concern about the price we're
asking for the Navigator bundle, and believes that if we don't soften, Vobis will opt for MS Internet Explorer over Navigator.... For technology
reasons, our partner wants the deal to go Navigator." (NSC 018869)
- A message forwarded to many Netscape employees shows how
Microsoft was
soliciting ISPs to switch to Internet Explorer with the enticing offer of free
distribution. The message included a form letter sent to ISPs from
Microsoft's Internet Business Development Group that read, in part: "I
would like to have you distribute Internet Explorer for Win 95, Win 3.1 and
Macintosh to your customers. We will license those products to you free of
charge. I am also offering a copy of Internet Information Server which, I
think, you as an ISP will find adds value to your service. The Internet
Explorer offers you reduced browser costs, which should help you to
differentiate your service, while allowing you to provide your customers
with
a great browser." (NSC 005804-005805)
- AT&T WorldNet was a major ISP and one that Microsoft targeted
heavily for
an Internet Explorer exclusionary deal. In May 1996, Netscape's Fred
Giordano sent an internal email about AT&T WorldNet: "The AT&T
WorldNet agreement term has approximately 4 years remaining. We are
competing against MS 'free,' as MS is offering the usual terms one would
expect them to offer WorldNet (free Internet Explorer, free upgrades,
presence on Win '95, free advertising space on MS home site, etc.)." (NSC
020298)
- Even some distributors of Internet software felt that Microsoft's
marketing
tactics were unfair, despite the short-term advantages they gained. A
September 1996 internal Netscape email shows that Gianni Comoglio of
Olivetti's Telemedia Group "said that Netscape should take Microsoft to
court
... as he felt Microsoft was being unfair in Microsoft's proposal to have
Telemedia's ISP service to distribute Microsoft's Internet Explorer for free.
He said the agreement... allows Olivetti to get money in the form of a
'referral fee' each time Explorer is put on a CD that Olivetti distributes....
Mr. Comoglio's pro-Netscape argument to his marketing management
were
initially rebutted because of the more attractive financial aspects of
Microsoft's proposal." (NSC 019247-019248)
- Microsoft's practices with regard to ISPs had a direct impact on
Netscape.
On June 7, 1996, a Netscape account manager sent an email to Netscape's
Netsales Regional Sales Manager about ISP accounts he had lost to
Microsoft. Inland Valley Internet Services and Source Internet Services
were
both described as start-up ISPs that chose Internet Explorer over Netscape's
Navigator because it was free, even though they would prefer to distribute
Netscape. (NSC 001968; NSMS 56733) In addition, at Burlington Air
Express, "top management dismissed Netscape because IE is free." Id.
- In June 1996 Netscape lost a distribution contract with an ISP called
Global
Telecom. The President of Global Telecom wrote that "Microsoft gave me a deal I couldn't refuse. Free dialer, browser, developer kit, freely
distributable, etc.... I know Netscape is better, but $0 vs $18K is
impossible to beat." (NSC 002417)
- On August 14, 1996, Netscape learned from Earthlink, a major ISP, that
Earthlink was going with Microsoft because of Microsoft's control over the
desktop. Earthlink described Microsoft's pressures and tactics as
"medieval."
Earthlink felt tremendous pressure to reach a deal with Microsoft to
distribute Internet Explorer -- and to give it preferential treatment --
despite the fact that it feared Microsoft and the power it might exert over
the
Internet industry if it defeated Netscape. (NSMS 57009-57011)
- In February 1997, Netscape learned that Microsoft had offered a New
York
ISP, Lightning Internet, free software, free hardware, and free advertising.
Microsoft also offered to pay it commissions on sales of future Microsoft
NT
products. They "were panicked because customers wanted Netscape, but
MS
was pressuring with freebies, etc. He was pleading for our product free,
logo
free, and advertising free." Boston Consulting Group, Ultranet, Utilicorp,
Eatel, and Clarity Communications are other companies that chose
Microsoft
because it offered free software. (NSC 015141-015145)
- Mercury Internet Services wrote to Netscape on September 6, 1997: "We
no
longer give the Netscape Navigator Software away nor do we sell it. We
have
not been pleased that we can give away Microsoft's Internet Explorer free
and we have to pay for Netscape." (NSMS 025058-025060)
- Bliss Advertising and Design advised Netscape it had stopped
distributing
Navigator on March 12, 1997. "We have stopped the use, support and
distribution of Netscape to our customers," they wrote. "This was only to
keep competitive. We still believe in your product but your direct
competitor
left us no choice.... I sincerely apologize if this is a trend." (NSMS
005801-005804)
- Web Services Group, a small ISP, wrote Netscape in May, 1997 to
acknowledge they had stopped distributing Netscape Navigator. Jim Gile
of
Web Services Group wrote that "for a smaller service provider like
ourselves,
it has become difficult to justify the cost of Netscape ($20 per copy) as
compared to Internet Explorer at $0.00 a copy.... At this point we will no
longer distribute any Netscape Navigator software. Thank you for help up
to
this point. And again, we regret that we have to make this decision and will
continue to root for Netscape as it competes with Bill Gates crew." (NSMS
042728-042731)
- On September 18, 1997, Doug McClure, Technical Project Leader of
Scescape,
Inc., an ISP in South Carolina, informed Netscape it had ceased distribution
of Navigator. McClure wrote that "your product is excellent but totally
lacking in marketing support and we could never justify the $20 setup cost
when Microsoft will fly a blimp with our name on it for free. I sincerely
wish Netscape could compete with this but we are getting slammed by
these costs, and this is the very thing that will kill your browser,
which I incidentally prefer. We held out as long as we could but can
no longer bear this tariff." (NSMS 034507-034511)
- Mid Ohio Net informed Netscape in early March, 1997, that they were
no
longer distributing Navigator. Justin Cheen of Netscape called Mid Ohio
Net
to ask "if they wanted to distribute anymore and they said no way; not
when
the Internet Explorer is free." (NSMS 026727-026732)
- Microsoft's practices have continued into 1998. In April of 1998, a
complaint
about Microsoft was posted to a Netscape newsgroup. The author
forwarded
an email sent to the webmaster of the ISP where he worked. He wrote:
"Basically, Microsoft will give you two copies of NT and other software if
you
force over 500 of your users to use Internet Explorer. Frightening. Is this
legal?" Even though Internet Explorer already was free, the e-mail from
ecmail1@microsoft.com offered free copies of: Windows NT Server 4.0;
Proxy
Server 2.0; Windows NT Option Pack for each 500 users of Internet
Explorer
4.0. (NSMS 63266-63267).
- The impact of Microsoft's ISP licensing practices on consumers has been
dramatic. Earlier this year, the consumer group NetAction published a
report on "Consumer Choice in Web Browsers." Based on a June 1998
survey
of top ISPs that provide service to consumers, the report stated that "The disturbing reality is that the four largest retail Internet Service
Providers, with a combined subscriber base of over 20 million
customers, distribute only Internet Explorer to their customers." The
report makes three additional points relevant to Microsoft's practices
with the ISPs. First, although Microsof
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