|
00005
|
14
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Q. Ms. Catz, could you please state your name for
|
15
|
the record, please. |
16
|
|
A. Safra, S-a-f-r-a, Ada, A-d-a, Catz, C-atz. |
| |
Catz 05-20-04 1
00006
|
9
|
|
Q. Just very briefly, your current position at
|
10
|
Oracle Corporation is what? |
11
|
|
A. I'm president, I'm one of the presidents of |
12
|
Oracle Corporation. |
13
|
|
Q. Have you finished? |
14
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|
A. I think I have. |
15
|
|
Q. And how long have you been in that position? |
16
|
|
A. A few months. |
17
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|
Q. Prior to becoming a co-president of Oracle, what
|
18
|
was your position with the company? |
19
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|
A. I was an executive vice president. |
20
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|
Q. You held that position for how long? |
21
|
|
A.I think around four years. I'm also a board |
22
|
member of Oracle Corporation.
|
Catz 05-20-04 2
00007
|
1
|
|
Q. And how long have you been on the Oracle board?
|
2
|
|
A. At least two years. |
Catz 05-20-04 3
00073
|
20
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|
Q. And who was involved in those considerations?
|
21
|
|
A. The board. |
22
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|
Q. And did you actually make a formal board
|
Catz 05-20-04 4
00074
|
1
|
presentation regarding making a possibility of making an
|
2
|
offer for J.D.Edwards? |
3
|
|
A. I think we did. |
4
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|
Q. And what was your recommendation? |
5
|
|
A. Not to do it. |
6
|
|
Q. Why was that? |
7
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A. Because we thought we'd have to -- we would just
|
8
|
bid it up and that if we allowed PeopleSoft to buy
them, |
9
|
we could just buy them both.
|
10
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|
Q. Do you recall when that was? |
11
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|
A. No. It had to have been before J.D. Edwards and |
12
|
PeopleSoft closed in July. |
13
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|
Q. Was there a formal board meeting on this point, |
14
|
whether or not to pursue J.D. Edwards independent
of |
15
|
PeopleSoft? |
16
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|
A. I don't know if there was a formal board meeting |
17
|
or an acquisition committee meeting, but I'm sure that
|
18
|
information is available in documents we've turned
over |
19
|
to you. |
20
|
|
Q. All right. Now, can you describe for me your |
21
|
involvement in pricing at Oracle. By "pricing" let's
|
22
|
focus on pricing that is offered for Oracle's application
|
Catz 05-20-04 5
00075
|
1
|
software.
|
2
|
|
A. I don't know if you're talking about list prices |
3
|
or price on any particular transaction. |
4
|
|
Q. Let's start with list prices. What involvement |
5
|
do you have in setting list prices? |
6
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|
A. I attend a meeting called the PBMC, where |
7
|
pricing ~ where new products are priced, a proposal
is |
8
|
made, generally presented by Jacqueline Woods, who
I |
9
|
mentioned, I think, to you earlier in -- maybe I didn't
|
10
|
mention her name -- in this pricing group, and a |
11
|
presentation's made and the development organization
that |
12
|
actually really makes the presentation gives the
input |
13
|
for the presentation, presents a price, and we have
a |
14
|
discussion about it. And I attend that meeting and
I |
15
|
participate in the discussion. |
16
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|
Q. What factors are considered by this group in |
17
|
setting Oracle's prices for its application software?
|
18
|
|
A. Very importantly, the ease of managing the price
|
19
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and its consistency with the rest of the price list
and |
20
|
the - in some cases prices of competitive products
and |
21
|
the type of product that it is, the type of metrics
that |
22
|
would be appropriate to try to capture some of the
value |
Catz 05-20-04 6
00076
|
1
|
of the product and also whether it should be even an
|
2
|
independent product priced separately or whether
it |
3
|
should be included at no extra charge with some of
the |
4
|
other products, which is often the recommendation.
|
5
|
|
Q. What do you mean by "ease of managing the |
6
|
price"? |
7
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|
A. Well, customers have often many different
|
8
|
products, either from us or from our competitors,
and we |
9
|
like to set our prices in such a way that they're very
|
10
|
simple for the customer to count and to measure as
to |
11
|
avoid any kind of disputes or disagreements later.
|
12
|
|
Q. When you say that you at times consider the |
13
|
prices of competitive products in setting Oracle's
list |
14
|
price for application software, what does that mean?
|
15
|
|
A. It would depend on the product, but we may look |
16
|
to see where some other companies have similar products
|
17
|
and what their list prices are. |
18
|
|
Q. Why would you look at that?
|
19
|
|
A. Just to get an idea of what's in the market. |
20
|
|
Q. What do you mean by getting an idea of what's in |
21
|
the market? |
22
|
|
A. What would be available to customers as an
|
Catz 05-20-04 7
00077
|
1
|
alternative to Oracle's product
|
2
|
|
Q. Why would that be important in setting your |
3
|
price? |
4
|
|
A. Well, it could impact your strategy. It would |
5
|
relate to your strategy of how you want to position
your |
6
|
product and what your goals are with it. |
7
|
|
Q. And when you say it would impact your strategy
|
8
|
of how you would want to position your product, what
does |
9
|
that mean? |
10
|
|
A. Well, for example, we have a feature of the data |
11
|
base that we call Real Applications Cluster, that for
|
12
|
the -- that we actually give for free with our standard
|
13
|
edition product because we like to position it as
a |
14
|
standard part of the product and to expand its market
|
15
|
penetration and its use. |
16
|
|
Q. Focusing on application software, why would you |
17
|
look at what other products are being offered by other
|
18
|
software vendors to execute whatever strategy you
have |
19
|
regarding selling yours? |
20
|
|
A. Well, for example, in Oracle many other things
|
21
|
companies sell as add-on modules, we actually include
as |
22
|
part of the base product in an effort to compete so
that, |
Catz 05-20-04 8
00078
|
1
|
for us, the standard product may include some interesting
|
2
|
intelligence part to it that we believe should be
a part |
3
|
of it, while one of our competitors may decide that
they |
4
|
want to charge extra for it and we think it gives
us a |
5
|
competitive advantage to have a product that includes
|
6
|
more. |
7
|
|
Q. Does what your competitors or other software
|
8
|
vendors charge factor in any other way into what you
|
9
|
charge for your products?
|
10
|
|
A. In any other way beyond -- |
11
|
|
Q. Your strategy issues. |
12
|
|
A. Oh, it can guide us as to what other folks are |
13
|
doing as to what we should set our price at. |
14
|
|
Q. Well, why would what other folks are doing |
15
|
indicate to you what you should set your products
at -- |
16
|
your prices at for products? |
17
|
|
A. Well, in general, we don't feel that it would
|
18
|
make a lot of sense to have a product that many customers
|
19
|
don't even consider because the list price, in their
|
20
|
mind, might be too high. So we like customers to feel
|
21
|
that our products are a good price and so that they
|
22
|
invite us to compete in a competition to be purchased.
|
Catz 05-20-04 9
00079
|
1
|
|
Q. Are there particular application software
|
2
|
vendors that you look at for when you do your pricing,
|
3
|
you go through the exercise of determining what you
will |
4
|
charge for your products? |
5
|
|
A. Well, it depends on the different modules that |
6
|
or product that we would be pricing. |
7
|
|
Q. So it varies?
|
8
|
|
A. It would vary. |
Catz 05-20-04 10
00096
|
16
|
|
Q. Do you have any understanding of what price
|
17
|
discrimination strategies have been proposed by the
|
18
|
plaintiffs in this matter? |
19
|
|
A. I have read the Complaint and though I do not |
20
|
exactly know which customers you have defined within
your |
21
|
market, I do believe that you are arguing that we
will -- |
22
|
that Oracle, as a result of this merger, will be able to
|
Catz 05-20-04 11
00097
|
1
|
increase prices on some group of customers that we will
|
2
|
be able to identify in advance, and I guess that's
my |
3
|
understanding of what you are arguing. |
4
|
|
Q. And I take it you disagree with that argument? |
5
|
|
A. I do. |
6
|
|
Q. And could you tell me why you disagree? |
7
|
|
A. For so many reasons. I could start - I could
|
8
|
start telling you. |
9
|
|
Q. Well, that would be a good idea. |
10
|
|
A. First of all, the customers that I think you are
|
11
|
referring to receive the best prices, not the worst
|
12
|
prices. Oracle would have no ability to -- if your
|
13
|
definition is these largest -- whatever your |
14
|
definition -- highly complex companies, those companies,
|
15
|
whoever they specifically are, to the extent that
they |
16
|
are the largest companies, they receive the best prices,
|
17
|
not the worst. |
18
|
|
In fact, the ability of Oracle as a vendor to |
19
|
a - to take advantage of those customers is absolutely
|
20
|
none; that, in fact, there are many constraints on
our |
21
|
ability to raise prices to those customers, including
the |
22
|
many alternatives that they have. |
Catz 05-20-04 12
00098
|
1
|
|
Q. Any other reasons that you believe that Oracle
|
2
|
would not have the ability to charge some customers
|
3
|
higher prices post merger? |
4
|
|
A. Because the customers have many alternatives, |
5
|
because we don't have full information of who even
these, |
6
|
quote, vulnerable customers would be so that in the
event |
7
|
that we guess wrong, we would lose much more than
we |
8
|
could possibly gain by raising their price say ten
|
9
|
percent or whatever it is, and the risk of being wrong,
|
10
|
so outweighs any potential value of increasing prices
on |
11
|
these customers. |
12
|
|
The fact that many of these customers, if we |
13
|
could in figure out who they are, have already purchased
|
14
|
their H.R. products and their core accounting and
will |
15
|
not be making any purchases. So, again, the potential
of |
16
|
us increasing prices on them is none. |
17
|
|
The fact that we could even get away with
|
18
|
charging smaller customers less than large customers
is |
19
|
just foolish and counterintuitive and impossible;
that |
20
|
many companies are actually considering doing away
|
21
|
entirely with their H.R. and financial software and
are |
22
|
going to outsourcers and business process outsourcers.
|
Catz 05-20-04 13
00099
|
1
|
|
That's not a complete list. It's a long couple
|
2
|
days and by the time I testify, I will have remembered
so |
3
|
many of the reasons if I'm asked. |
Catz 05-20-04 14
00116
|
17
|
|
Q. Now, there's here a number of justifications,
|
18
|
Request 1, Justification 1, justification 2, |
19
|
Justification 3 and I take it that those are set up
to |
20
|
deal with different aspects of the transaction, at
least |
21
|
on this form? |
22
|
|
A. No, they have to do with different requests.
|
Catz 05-20-04 15
00117
|
1
|
|
Q. That's what I meant.
|
2
|
|
A. Oh, okay. Yes, so whatever the requests were. |
3
|
As I mentioned, I don't usually see - I don't usually
|
4
|
actually look at the forms so and this one is actually
|
5
|
kind of a funny one because this is -- obviously,
I'm |
6
|
kind of deciphering it. This happened clearly at the
end |
7
|
of Oracle's fiscal year and they're almost dated like
|
8
|
daily here during a negotiation. |
9
|
|
And so it's obviously kind of an in-process
|
10
|
thing and at the very top of it they're sort of saying
|
11
|
"This is the last request" and they - the things we
were |
12
|
looking at right now, reading, were stuff done previously
|
13
|
in the month. |
14
|
|
Q. Okay. Do you know to what extent Oracle's |
15
|
salesmen know who their competition is in these deals?
|
16
|
|
A. I don't know. |
17
|
|
Q. So let me -- to understand the analysis that you
|
18
|
go through here, some of the things you look at when
|
19
|
you're looking at whether to approve a different discount
|
20
|
would include the identity of the customer and if
they're |
21
|
in an industry or vertical that you're interested
in |
22
|
establishing a presence at? |
Catz 05-20-04 16
00118
|
1
|
|
A. Uh-huh.
|
2
|
|
Q. Correct? |
3
|
|
A. Yeah, or if they're a good reference for some |
4
|
other reason; they're a good name to have; they're
a new |
5
|
customer; they're good to have as a customer. |
6
|
|
Q. So if they're good to have for some of those |
7
|
reasons as a customer, you may be inclined to give
them a |
8
|
lower price in order to get them in the door? |
9
|
|
A. Yes, and a dramatically lower price, especially
|
10
|
if they are historically not a data base user also.
|
11
|
|
Q. So also if there's a chance by selling the |
12
|
application software you can get them as a data base
|
13
|
customer, that may lead you to give them a lower price
on |
14
|
the application? |
15
|
|
A. To introduce them to Oracle, if we don't have |
16
|
them at all and this would be an opportunity to have
a |
17
|
new customer.
|
18
|
|
Q. If they have a software from someone else, |
19
|
PeopleSoft or SAP, would that lead you to possibly
give |
20
|
them a lower price than you otherwise might, if you
were |
21
|
going to -- |
22
|
|
A. If they're install base and I could replace one
|
Catz 05-20-04 17
00119
|
1
|
of the competitors?
|
2
|
|
Q. Yes, ma'am. |
3
|
|
A. Replacing a competitor is also a very good |
4
|
reference because then when you're competing in -
head |
5
|
to head, you can -- in another competition, the salesmen
|
6
|
can say, "We replaced these guys." So, again, it's
a |
7
|
value of a good reference. |
8
|
|
Q. All right. The other factors you said what |
9
|
might be also -- I've lost them in my notes.
|
10
|
|
A. I can give you some more actually. There's |
11
|
additional ones where there's potential to sell more
|
12
|
later, so a customer that's starting with one thing
and |
13
|
you understand that this transaction may not be as
large |
14
|
but there's a lot of potential going forward to sell
|
15
|
more. |
16
|
|
Then, of course, very important is the size of |
17
|
the transaction. Large transactions often have the best
|
18
|
discount, that's just volume purchasing that everybody
|
19
|
knows about. |
20
|
|
Q. When you're making your decisions regarding how |
21
|
to -- what level of discount you're going to get in
the |
22
|
license - strike that. |
Catz 05-20-04 18
00120
|
1
|
|
Let me ask you this question. Does the amount
|
2
|
of the license fee affect their maintenance price,
dollar |
3
|
volume? |
4
|
|
A. The way it works is that the discount, if you |
5
|
look at it, you'll see that the discount that we approve
|
6
|
for the license, applies for the support, which is
the |
7
|
maintenance fee. |
8
|
|
That maintenance fee at Oracle, though I think |
9
|
at some of our competitors they actually -- they differ
|
10
|
and they may charge them off list prices. At Oracle
your |
11
|
maintenance fee is a percentage of your net -- your
|
12
|
discounted license fee. |
13
|
|
Q. So the discount that they get on the license |
14
|
will have an affect on the price that they're praying
on |
15
|
a going forward basis for their support fees? |
16
|
|
A. Yes. |
17
|
|
Q. Now, when you are pricing or deciding what level
|
18
|
of discount to approve on a particular transaction,
do |
19
|
you take into account at all the cost of the product
to |
20
|
you? |
21
|
|
A. I don't have. |
22
|
|
Q. Do you take into account the cost of sales, for
|
Catz 05-20-04 19
00121
|
1
|
example, your salesmen the demo people, that type of
|
2
|
thing? |
3
|
|
A. Well, it kind of depends what you mean. And I |
4
|
should answer the previous question better, in that
since |
5
|
the product -- when one of my customers when they
buy |
6
|
let's say a license for a thousand users, which would
|
7
|
be - which could be a typical - they actually - it
may |
8
|
not cost me an additional anything. I may not even
have |
9
|
to send them a CD because they could download the
|
10
|
software from our servers.
|
11
|
|
So when you ask the cost, if you meant the cost |
12
|
of the CD and stuff, since the -- it comes into my
mind |
13
|
in that the cost is nothing, very, very low. |
14
|
|
So if it was very, very high, for example, I |
15
|
would have to consider that. |
16
|
|
Q. When you do the pricing, do you consider, in |
17
|
addition to any costs associated with providing them
with |
18
|
the physically preparing the product, do you include
any |
19
|
or consider any costs associated with the sales process,
|
20
|
salesmen, the amount of demo, how much you had to
invest |
21
|
to get that transaction? |
22
|
|
A. What I really think of is that if we don't get
|
Catz 05-20-04 20
00122
|
1
|
that deal, we don't get anything, regardless of how much
|
2
|
we've spent trying to get it. So we want to get it.
|
3
|
|
Q. So the sales costs are not factored into your |
4
|
pricing of the transaction-- |
5
|
|
A. To me- |
6
|
|
Q. -- from the standpoint of approving discounts? |
7
|
|
A. To me, in fact, I think I don't even know what
|
8
|
has been spent by the salesforce in trying to get
that |
9
|
customer, generally. I want all the customers. |
Catz 05-20-04 21 |