I. Background
1. On May 18, 1998, plaintiffs the United States and twenty States and the
District of Columbia filed actions against defendant Microsoft Corporation, alleging
violations of the Sherman Act, 15 U.S.C. §§ 1 & 2, and the antitrust and consumer
protection laws of the respective plaintiff States. The actions were consolidated, and
expedited discovery ensued. Trial began on October 18, 1998, and concluded on June
26, 1999.
2. Defendant Microsoft Corporation ("Microsoft") is a corporation organized
under the laws of the State of Washington with its headquarters in Redmond,
Washington.
-
Answer ¶ 41.
3. Microsoft's principal business is the licensing of computer software, which it conducts
on a world-wide basis. Microsoft licenses computer software throughout the United
States and elsewhere and delivers operating systems to computer manufacturers and
others across states lines and international borders, and its business has had a
substantial effect on interstate commerce.
- Answer ¶ 5.
4. Microsoft, among other things, licenses operating system and application software for
personal computers. The personal computer industry, which has seen tremendous
growth over the last decade, is an important, robust sector of the United States
economy. Microsoft software dominates critical sectors of that industry.
- See infra Part II (Microsoft possess monopoly power in operating
systems).
- Tevanian Dir. ¶¶ 6, 14, 22, 35 (Microsoft is also dominant in a number of
applications, including office productivity suites).
5. A Personal Computer ("PC") is a computer designed for use by one person at a time.
- Microsoft Press Computer Dictionary, at 361 (3d ed. 1997) (GX 1050).
5.1 PCs (which include both desktop and laptop models), can be distinguished from more
powerful, more expensive computers known as Servers, which are designed to provide
services and functionality to multiple users, either in local area network or over the
Internet.
- Warren-Boulton Dir. ¶ 20.
- Microsoft Press Computer Dictionary, at 430 (3d ed. 1997) (GX
1050).
5.2 A typical PC system consists of a number of components, including a
microprocessor, dynamic memory, a hard disk, a keyboard, a monitor, and an operating
system.
- Warren-Boulton Dir. ¶ 20.
6. PCs are built primarily by firms known as Original Equipment Manufacturers
("OEMs"). OEMs typically purchase from different third-party vendors and preinstall
various hardware and software components for their systems, including the operating
system and application software.
- Warren-Boulton Dir. ¶ 23.
7. OEMs develop and sell their PCs to consumers in a competitive market and
design their PCs and their hardware and software features to respond to consumer
demand.
- See infra Part II.A; ¶ 15.1.1.
- Warren-Boulton Dir. ¶ 24.
8. An Operating System is the "central nervous system" of the PC.
- Barksdale Dir. ¶ 69.
8.1. An operating system performs two basic functions. First, the
operating system allows the various components of the PC to communicate and
function with each other; it provides "the software that controls the allocation and usage
of hardware resources such as memory, central processing unit time, disk space, and
peripheral devices."
- Microsoft Press Computer Dictionary, at 341 (3d ed. 1997).
- Farber Dir. ¶ 11 (the operating system "controls the execution of programs
on computer systems and may provide low-level services such as
resource allocation, scheduling and input-output control in a form which is
sufficiently simple and general so that these services are broadly useful to
software developers").
8.2. Second, an operating system provides a "platform" by exposing
Applications Programming Interfaces ("APIs") that applications use to "call upon" the
operating system's underlying software routines in order to perform various functions,
such as displaying a character on a monitor.
-
Schmalensee Dir. ¶¶ 93-94.
9. An Application is a software program "used to perform specific user-oriented
tasks".
- Farber Dir. ¶ 11.
9.1. Applications typically "run on top" of the operating system and draw
upon the services that the operating system's "platform" provides.
- Warren-Boulton Dir. ¶ 22
9.2. The term Platform is used in the software industry to describe
software that "provides features or services that can be used by software applications."
- Schmalensee Dir. ¶ 93.
10. Microsoft produces a number of PC operating systems, including MS-DOS
and successive versions of its Windows operating system, the most recent version of
which is Windows 98. Since at least the mid-1990s, Microsoft has dominated the
market for PC operating systems. As will be explained, Microsoft's market share has
remained well in excess of 90% during that period.
- See infra Part II.B.2; ¶ 21.
11. Applications are produced by numerous firms, including firms like Microsoft
that also produce operating systems and others, known as Independent Software
Vendors ("ISVs"). Microsoft's application software is dominant in several key
categories, most notably in office productivity suites.
- See infra Part V.F.1.b.(1).; ¶ 287.2.1.
12. All the components of a PC system -- the microprocessor and other
hardware, operating system, and applications software -- must be compatible with each
other. For instance, software, including the operating system and applications, must be
designed to be compatible with the PC's microprocessor, and application software must
be compatible with the operating system.
12.1. There are different types of PC systems.
12.1.1. An Intel-compatible PC is one designed to function with
Intel's x86/Pentium families of microprocessors or compatible microprocessors
manufactured by Intel or other firms. Microsoft's Windows operating system, and
different types of UNIX operating systems, are examples of operating systems that run
on Intel-compatible PCs.
- Fisher Dir. ¶ 62.
12.1.2. There are other types of PCs that use microprocessors that
are not Intel-compatible, such as the Apple Macintosh computer system. Operating
systems designed to run on Intel-compatible PCs, known as Intel-compatible PC
operating systems, will not function on an incompatible PC like the Macintosh; and
operating systems designed for an incompatible PC like the Macintosh will not function
on an Intel-compatible PC.
- Gosling Dir. ¶ 7.
12.2. Applications programs are typically written to run on a particular
operating system and cannot run on other operating systems unless the developer
goes to the time and expense to "port" the program to the other operating system. For
example, the version of Microsoft's popular Office productivity suite designed to run on
Microsoft's Windows operating system cannot run on the Apple Macintosh or even on
other Intel-compatible operating systems.
- See infra II.B.3.b.(1); ¶ 26.1.2.
13. One of the most important applications today is an Internet Web browser
("browser").
13.1. A browser is a "client application that enables a user to view HTML
documents on the World Wide Web, another network, or the users's computer; follow
the hyperlinks among them; and transfer files." A browser enables "the user to
examine, display, scan, and navigate via the Internet" information located on the "Web."
- Microsoft Press Computer Dictionary, at 505 (3d ed. 1997) (GX
1050).
- Farber Dir. ¶ 11.
13.1.1. The Internet is a global network that links many millions of
PCs and a smaller number of servers together. Begun in the early 1960s, the Internet
exploded in popularity with the emergence of the World Wide Web ("Web") in the mid-1990s.
- Maritz Dir. ¶ 50.
13.1.2. "The Internet is a global network of computers constructed
by patching together many local area networks that use widely varying communication
media such as telephone lines, dedicated data cables, and wireless links." The Internet
links PCs by means of servers, which run specialized operating systems and
applications designed for servicing a network environment.
- Felten Dir. ¶ 11.
13.1.3. In simplest terms, servers host and provide access to the
Internet's content. In the case of the Web, this content consists principally of Web
Pages, which are created by Internet Content Providers ("ICPs"). There are millions of
web pages located on the thousands of servers that comprise the Internet.
- See infra Part V.E.1.a; ¶ 255.
13.1.4. Web pages can be accessed over those thousands of
servers from millions of PCs because the Internet uses a number of widely-accepted
standards. For instance, web pages are typically written in Hypertext Markup Language
(HTML) and are transferred between servers and PCs using a common protocol known
as Hypertext Transfer Protocol (HTTP).
- Felten Dir. ¶ 13. (The Web is "characterized by a set of
standard data formats, including HyperText Markup
Language ('HTML'), and a set of standard communication
protocols, such as HyperText Transfer Protocol ('HTTP'),
that together allow computers to share multimedia
documents that may contain links to other such
documents.").
13.1.5. Consumers typically access the Internet through the
services of an Internet Access Provider, which can be an Internet Service Provider
("ISP"), such as Earthlink or AT&T Worldnet, or an On-Line Service ("OLS"), such as
America Online or Prodigy. Internet access providers are commercial firms that
connect users to the network of servers that comprise the Internet.
- See infra V.D.1; ¶ 213.
13.2. Although graphical web browsers have existed since 1993, the first
widely-popular commercial graphical browser was developed and brought to market by
Netscape Communications in late 1994. Microsoft introduced its browser, Internet
Explorer, in 1995.
- See infra Part III.B.1; ¶ 53.1.1; Part V.B.2.c; ¶ 126.
II. Microsoft Possesses Monopoly Power Over Operating Systems
14. Microsoft possesses monopoly power over operating systems for Intel-compatible personal computers.
14.1. Microsoft's monopoly power in Intel-compatible personal computers
is demonstrated by its customers' lack of any commercially viable alternative to
Windows and certain Microsoft conduct that makes sense only if there is a monopoly to
protect. See infra Part II.A; ¶¶ 15-16.
14.2. A traditional structural analysis, which shows that Microsoft
possesses a dominant market share protected by immense barriers to entry, confirms
that Microsoft has monopoly power. See infra Part II.B; ¶¶ 17-32.
14.3. Microsoft's monopoly power is also evidenced by its ability to
control price. See infra Part II.C; ¶¶ 33-38.
14.4. Dean Schmalensee's analysis that Microsoft lacks monopoly power
is contrary to the evidence, inconsistent with his prior testimony and writings, and
otherwise unreliable. See infra Part II.D; ¶¶ 39-50.
A. Microsoft's monopoly power is established by direct evidence of its
existence and exercise
15. That Microsoft has monopoly power in operating systems is directly
evidenced by the "sustained absence of realistic commercial alternatives" to Microsoft's
operating system product.
- Fisher, 6/1/99am, at 11:17-18.
15.1. Microsoft's principal customers, computer manufacturers (OEMs),
lack any commercially viable alternative to Windows.
15.1.1. OEMs are the most important direct customers of operating
systems. Because competition among OEMs is intense, they respond to consumer
demand. OEMs thus not only are important customers in their own right, but also are
surrogates for determining the commercial alternatives reasonably available to
consumers.
- Dr. Warren-Boulton testified that the "great majority of
operating systems installed on PCs are installed on new
machines by OEMs." Warren-Boulton Dir. ¶ 23; id. at ¶ 23
n.7 (noting that in 1997, 87.6% of all copies of Windows 95
were installed by OEMs).
- Professor Fisher testified: "OEMs's are, in some sense, the
representative of the consumer for certain purposes. They
are in competition with each other. They gain if they deliver
what end users actually want. They wouldn't care about the
restrictions on them if they don't think that it mattered in their
dealings with consumers." Fisher, 6/2/99am, at 22:1-6.
- Dean Schmalensee conceded that "OEMs respond to
consumer demand." Schmalensee, 1/25/99am, at 15:16
(sealed session).
- See also Rose Dir. ¶ 17 ("If there were sufficient customer
demand for a different operating systems for personal
computers, Compaq would consider licensing that operating
system."); Von Holle Dep., 1/13/99, at 299:15 - 300:1 ("if
viable alternative emerged" to Windows, Gateway "would
evaluate" them because Gateway likes "to make sure that"
its "customers are offered a . . . choice of products that
become popular in the market place"); Ransom Dep. (played
12/16/98pm), at 71:20 - 72:4 ("If there's a product with a
competitive advantage or a price advantage, frankly, we
would consider it. But it has not been presented to us.").
15.1.2. OEMs uniformly testify that they lack any commercially
viable alternative to Windows:
- The testimony of Garry Norris, former Director of Strategy
and Software at IBM Personal Computer Company, vividly
illustrates the absence of commercially viable alternatives to
Windows. Norris testified that, "without Windows 95, you
couldn't be in the P.C. business." Norris, 6/7/99am, at
66:18-20. Indeed, Norris explained, IBM concluded in the
summer of 1995 that, if it did not obtain a Windows 95
license, it would "lose . . . anywhere from 30 to 90 percent"
of its sales volume, and "the IBM P.C. company would be
out of business" in "three to twelve months." Norris,
6/7/99am, at 65:16 - 67:18.
- The testimony of Microsoft's own OEM witness, Compaq's
John Rose, illustrates OEMs' dependence on Windows.
Compaq preinstalls Microsoft operating systems on over
90% of its PCs, including 100% of its popular Presario line,
Rose, 2/17/99pm, at 12:25 - 15:3; Rose Dir. ¶ 17 (since
1993, Compaq has "not consistently loaded any alternatives
to Windows on personal computers it markets to
consumers."), because Compaq has no commercially viable
alternative to Windows. Rose, 2/17/99pm, at 8:16-20.
- Gateway's Penny Nash testified that for Gateway to stop
licensing Microsoft operating systems would "be suicide."
Fisher Dir. ¶ 63 (quoting Nash Dep. 11/18/97, at 5-6); see
also Von Holle Dep., 1/13/99, at 298:2-23, GX 357 (sealed);
Fisher Dir. ¶ 63 (quoting Brown Dep., 3/5/98, at 10-11).
- Other OEMs gave similar testimony: Mal Ransom of
Packard Bell, a leading OEM, testified that Packard Bell pre-installs Windows on 100% of its PCs and has done so for
several years. Ransom Dep. (played 12/16/98pm), at 68:14
- 69:23. Packard Bell loads Windows because it is "the only
viable choice." Ransom Dep. (played 12/16/98pm), at 69:5.
Frank Santos testified that Hewlett-Packard has not
considered any other operating system for its consumer line
of PCs "because there isn't any out there." Fisher Dir. ¶ 63
(quoting Santos Dep., 4/13/98, at 7-8).
15.1.3. All three economic experts in this case agreed that there is
no commercially viable alternative to Windows to which a significant OEM can switch in
response to a substantial price increase or its equivalent by Microsoft.
- Professor Fisher testified that Microsoft's power is shown by
evidence that "Microsoft's customers do not believe that they
have serious commercial alternatives to Windows." Fisher,
6/1/99am, at 11:9-19; see also Fisher Dir. ¶ 63.
- Dean Schmalensee conceded that there are no reasonable
substitutes for Windows to which a major OEM can switch
and that Microsoft can raise the short-term price of
Windows. Schmalensee, 1/20/99am, at 33:3-8; see also
1/13/99pm, at 68:17 - 69:2.
- Dr. Warren-Boulton testified that OEMs consider Windows
"commercially necessary" and that "if confronted with a 10%
increase in their Windows license, they would not switch to
operating system products for other hardware platforms."
Warren-Boulton Dir. ¶ 39 (summarizing OEM testimony);
Warren-Boulton, 11/23/98pm, at 70:9-12 (testifying that it is
"commercially necessary to be able to offer Microsoft
operating system . . . to end users").
15.1.4. Microsoft knows that OEMs have no choice but to load
Windows.
15.1.4.1. Microsoft told OEMs that they lack any alternative
to Windows and, indeed, that Microsoft was "the only game in town."
- Norris of IBM testified that Microsoft executives
repeatedly sought to use the fact that IBM had no
"commercially viable alternative" to Windows (Norris,
6/7/99am, at 66:18-20), and feared losing access to
Windows, to pressure IBM into dropping products that
competed with Microsoft. See infra Part V.C.2.b.(3);
¶¶ 209-212. Indeed, Norris testified, the Microsoft
executive in charge of its relationship with the IBM PC
company bluntly told IBM during negotiations, "'where
else are you going to go? This is the only game in
town.'" Norris, 6/7/99am, at 66:21 - 67:6.
15.1.4.2. OEMs told Microsoft that they lack any viable
alternative to Windows.
- John Romano of Hewlett Packard wrote to Microsoft,
when it imposed costly screen restrictions upon
Hewlett Packard, that "if we had another supplier, I
guarantee you would not be our supplier of choice."
GX 309.
- Gateway urged Microsoft
- redacted -
GX 357 (sealed).
15.1.4.3. Other operating system vendors recognize that
they do not provide a viable alternative to Windows.
- John Soyring of IBM testified: "As a result of the
applications and device support for Windows, in my
view, suppliers of PCs have no commercially viable
choice but to license Windows and to offering on the
vast majority of PCs they ship." Soyring Dir. ¶ 11.
- Avadis Tevanian of Apple computer testified: "For the
foreseeable future, Microsoft will maintain a market
share in excess of 90 percent of the desktop
operating system market, a dominance that will
enable it to continue to effectively control both price
and technologies." Tevanian Dir. ¶ 14.
- The CEO of Red Hat Linux also insists that Red Hat is not
a viable competitor to Microsoft. In a Washington Post
article he said: "'It just tells you how desperate Microsoft is
for a competitor that they're holding up a software box
produced by 100 guys in the hills of North Carolina.'" He
also said: "'We are absolutely not a viable competitor at
this time. We have every intention of being one. But how
long will it take? Realistically, it will be twenty years.'"
GX 1568.
15.1.5. Microsoft set the Windows royalty recognizing that OEMs
have no viable alternative to Windows.
- Joachim Kempin, Microsoft's Vice President for OEM sales,
testified that the prices set by other operating system
vendors were not a consideration in setting the Windows 98
royalty. Kempin, 2/25/99pm, at 97:24 - 98:23. To the
contrary, Microsoft set the royalty for Windows 98 by
"'compar[ing] it with Windows 95.'" Id. at 98:6 (quoting
Kempin's deposition, 21:20 - 22:6); see also Kempin,
2/25/99pm, at 98:15-23 (quoting Kempin's deposition, 22:10-22:6) (Kempin also did not consider "'competition more
generally'").
- Kempin testified that he did not consider the prices set by
other operating system vendors because, "with Windows 95
or 98, when it comes to value propositions, it just doesn't
come close to anything else. Meaning I believe competitors
are basically selling inferior-type products." Competitors
products are "inferior," Kempin explained, because "the
number of applications, peripheral devices, support on that
platform, basically, is so huge that the benefits of buying into
that platform is huge." Kempin, 2/25/99pm, at 98:24 - 99:5
(quoting Kempin's deposition, 22:19-24).
- Kempin, in contemplating "OEM pricing thoughts," wrote that
although conceivably, "[o]ur high prices could get a single
OEM . . . or a coalition to fund a competing effort," he
considers it "doubtful." He concluded: "Could they convince
customer to change their computing platform is the real
questions. [sic]. The existing investments in training,
infrastructure and applications in windows computing are
huge and will create a lot of inertia." GX 365.
15.1.6. OEMs do not believe alternatives to Windows are likely to
emerge in the next several years such that Microsoft is constrained from being able to
raise price or reduce quality today.
- Garry Norris testified that without a Windows 95 license, "the
IBM P.C. company would be out of business" in "three to
twelve months." Norris, 6/7/99am, at 65:16 - 67:18.
- Professor Fisher testified that there is no reason to "believe
that OEMs would substitute other operating systems for
Microsoft's Windows operating system in favor of anything
that can now be seen on the horizon"; that is, in "the next
few years." Fisher, 1/6/99am, at 69:23 - 70:1.
15.2. Both OEMs and applications developers (ISVs) recognize that they
are dependent on Microsoft and fear that Microsoft will use its monopoly power to harm
them if they favor Microsoft's rivals.
- When Microsoft released a Java development kit that reflected
Microsoft's "breaking away from pure Java," Paul White of
Symantec, an ISV, wrote that "it's better to say nothing than risk the
blast from MS." GX 2078.
- Barry Schuler of AOL testified that, because its applications must
run on Windows, "there's an absolute dependency on what the
future direction of that operating system." DX 2810.
- William Harris testified: "Intuit's dependence on the Windows
operating system creates additional dependence on the supplier of
the operating system, Microsoft. We depend on Microsoft for the
information, specifications, training, development assistance and
development tools necessary to develop our products in an
effective and timely manner." Harris Dir. ¶ 28.
- Hewlett Packard's John Romano testified that
- redacted - DX 2582A (sealed).
- A Compaq presentation entitled "Microsoft Meeting Preparation --
Portable and Software Marketing PC Division" dated January 13,
1993, states:
- redacted - The presentation continued: "Judgment: How
retaliatory would they get?" and lists the possibilities as follows:
"Pricing advantage -- Revenue from updates -- Access to early
SDKs -- Field sales activities (Microsoft has ~900 field sales
people) -- Support and training -- Inclusion in advertising -- Tone
toward Compaq in press and with customers -- Selection and
elevation of other OEMs as leaders -- Make integration relations
even more strained than they are today -- Access to source code,
modification ownership -- Microsoft directional information and
plans -- Customers." GX 433 (sealed).
16. Microsoft repeatedly took actions that make sense only because it has
monopoly power to protect.
- Fisher, 6/1/99am, at 12:14-17.
16.1. Microsoft's expensive effort to gain browser usage share can be
explained only as an effort to protect Microsoft's position in operating system and thus
demonstrates substantial and durable market power.
- As detailed below, Microsoft engaged in a very costly course of
conduct designed to gain a substantial share of the market for
Internet browsers. See infra Part V.G.
- This conduct evidences monopoly power because, as will be
explained (see infra Part V.G.), Microsoft could not have expected
to recoup its hundreds of millions of dollars in browser-related costs
except by thwarting threats to its position in operating systems and
thereby increasing or prolonging its monopoly profits in operating
systems.
16.2. Microsoft's monopoly power is also evidenced by its ability, for
several years, to force other firms to cooperate in Microsoft's efforts to exclude threats
to its dominant position in operating systems.
16.2.1. This conduct includes, among other things:
- Forcing OEMs to accept Microsoft's Internet Explorer
browser as a condition of licensing Microsoft's Windows
operating system. See infra Part V.B.
- Forcing OEMs to agree to costly restrictions on their ability
to customize their PC systems; OEMs agreed to those
restrictions, in the words of one executive, because they
lack any "choice of another supplier." GX 309. See infra
Part V.C.1.
- Threatening to retaliate against OEMs that favored products
that threaten Microsoft's operating system monopoly. See
infra Part V.C.2.
- Threatening to retaliate against Intel if Intel developed
platform-level software or favored Netscape or Sun in
various ways. See infra Part VI.
16.2.2. This conduct is part of a predatory course of conduct that
makes no sense unless Microsoft expected it to lead to monopoly recoupment in the
operating system market. All these acts reduced the value of Windows to end users.
Microsoft would not rationally have reduced the value of Windows unless it anticipated
that doing so would create or increase monopoly power and thereby enable it to earn
greater monopoly profits.
- Professor Fisher testified: "Microsoft has, I think, plainly
taken actions which only make sense if they believe that
they have a monopoly to protect. Those are, of course, the
actions which are in large part the subject of this case."
Fisher, 6/1/99am, at 12:14-17.
- Dean Schmalensee conceded that, if a firm can impose a
tie-in "that implies the firm has some power over price."
Schmalensee, 1/19/99am, at 40:12-22. Dean Schmalensee
also previously wrote that: "Evidence that competitors have
conspired to fix prices or divide markets is treated as very
good evidence that these competitors have market power"
(GX 1514), and that such evidence "perhaps" could indicate
"monopoly power." Schmalensee, 1/14/99pm, at 46:14 -
47:6.
- Dr. Warren-Boulton testified that "to the extent there is
evidence . . . which shows that Microsoft has . . . used its
position in the operating system market to exclude
competitors from either that market or from markets that
might facilitate the entry of a firm into that market, then that's
direct evidence of the ability to exclude" and "that by itself is
direct evidence of the existence of monopoly power."
Warren-Boulton, 12/1/98am, at 32:3-20.
B. Microsoft's monopoly power is also demonstrated by a structural
analysis
17. Microsoft's monopoly power is confirmed by a traditional structural analysis,
which shows that Microsoft possesses a dominant share of a well-defined market
protected by immense barriers to entry.
- Professor Fisher testified that "Microsoft's high market share is an
indication that it possesses monopoly power. The analysis of barriers to
entry confirms that monopoly power exists." Fisher Dir. ¶ 65.
- Dr. Warren-Boulton likewise testified that Microsoft "possesses monopoly
power" because it "for several years has enjoyed, and is projected for
several years to retain, a market share in excess of 90%," and this share
"is protected by substantial barriers to entry." Warren-Boulton Dir. ¶ 7.
17.1. The standard way to determine monopoly power is (1) to ascertain
whether a firm possesses a very large share of a properly defined market and then (2)
to determine whether substantial barriers to entry protect that share by impeding the
ability of rivals to enter or to expand.
- Professor Fisher testified that "the ordinary way you proceed in an
antitrust case is to define a market and look at market shares" and
then determine whether there are substantial barriers to entry.
Fisher, 6/1/99am, at 12:2-13; see also Fisher, 6/1/99am, at 6:1-3
(explaining that this is the "standard way" to determine monopoly
power); Fisher Dir. ¶¶ 32-39 (testifying that "monopoly power is
conventionally addressed by defining 'the relevant market' and
assessing shares in the market share"); Warren-Boulton Dir. ¶¶ 18,
42-44.
- Dean Schmalensee conceded that: "'The traditional and most
common approach in an instance where one can define a relevant
market in the antitrust sense'" is "'to first look at shares of that
arket and then if shares are large, to move on to consider
conditions of entry.'" Schmalensee, 1/13/99pm, at 24:9-25 (quoting
GX 1526 (Schmalensee's testimony in Bristol)).
17.2. A large share of a well-defined market protected by substantial
entry barriers warrants an inference of monopoly power.
- Professor Fisher testified: "A large share of a properly defined
market" is indicative of the ability to exercise substantial market
power, and that where "there are significant barriers to entry,
monopoly power can be present." Fisher Dir. ¶¶ 32-36, 39.
- Dean Schmalensee conceded that, if Microsoft's Windows
operating system enjoys the protection of substantial barriers to
entry, then he could not conclude that Microsoft lacks monopoly
power. Schmalensee, 1/14/99am, at 8:22 - 9:9.
- Dr. Warren-Boulton testified "that market share is an indicator of
monopoly power. It is one of several indicators of monopoly
power." Warren-Boulton, 11/19/98am, at 56:22-23.
1. Operating systems for Intel-compatible PCs comprise a relevant
market
18. The purpose of defining markets is to determine whether substantial and
durable market power can be exercised; accordingly, a properly defined relevant market
should include the set of products over which a single firm, if it controlled production of
those products, could exercise substantial market power.
- Dean Schmalensee testified that a relevant market consists of the
"smallest aggregate that could be profitably monopolized." Schmalensee,
6/24/99pm, at 58:15-23.
- Dr. Warren-Boulton testified that a properly delineated antitrust market
includes the set of products over which a single firm, if it controlled
production of those products, could exercise substantial market power.
Warren-Boulton Dir. ¶¶ 26-32.
- Professor Fisher testified that the purpose of defining a market is to
determine the "set of things that could constrain the power of the alleged
monopolist." Fisher, 6/1/99am, at 9:17-24.
18.1. The relevant market thus should include only reasonable
substitutes that in a reasonable period of time could constrain -- and thus defeat -- an
attempt to exercise substantial market power.
- Professor Fisher testified that a relevant market "should include all
those products that reasonably serve to constrain the behavior of
the alleged monopolist." Fisher Dir. ¶ 32; Fisher, 6/1/99am, at
9:18-21 (stating that "in defining a market and then in examining
market power, you typically look at . . . things that could constrain
the power of the alleged monopolist.").
- Dr. Warren-Boulton also testified that a relevant market should
include substitute products that could prevent the exercise of
monopoly power. Warren-Boulton Dir. ¶¶ 27-28. He further
testified that it is "important not to define the market too broadly" by
including products that are not reasonable substitutes, "for that
might understate the power of the firm whose conduct is being
examined." Warren-Boulton Dir. ¶ 28.
18.2. These include:
18.2.1. Demand responses. The relevant market should include
products to which consumers could switch, without substantial difficulty, in response to
an attempt by firms in the candidate market to exercise substantial market power.
- Professor Fisher testified that, in defining a market, one
must look at "demand substitutability," which "concerns the
question of what are the products or the firms to which the
alleged monopolist's customers could readily turn in the
event of an increase in price." Fisher, 6/2/99am, at 69:22 -
70:1; Fisher, 6/1/99am, at 9:21-24 ("demand substitutability"
refers to "the set of products to which customers can turn in
the event of an attempt to earn supernormal profits" by the
alleged monopolist); Fisher Dir. ¶¶ 32-33 (same).
18.2.2. Supply responses. The relevant market should also
include firms that do not presently produce the product in question or a reasonable
substitute for it but which, without substantial difficulty, could do so in response to an
attempt by firms in the candidate market to exercise substantial market power.
- Professor Fisher testified that, in defining a market, one
must look at "supply substitutibility," which "refers to the
ability of firms who do not now produce demand
substitutable products, easily to produce demand
substitutable products." Fisher, 6/2/99am, at 70:9-11;
Fisher, 6/1/99am, at 10:8-13 (same); Fisher Dir. ¶¶ 32, 34
(same).
19. Operating systems for Intel-compatible PCs comprise a relevant market
because they lack good substitutes; that is, there are no substitutes that in a
reasonable period of time could defeat -- i.e., render unprofitable -- an attempt by a
monopolist over such operating systems from exercising substantial market power.
19.1. Other "platform" products, such as Internet browsers and Java, are
not good substitutes for operating systems because they cannot function without an
operating system.
- Jim Barksdale testified: "I am not suggesting that the browser is a
replacement for the operating system; Navigator still needs an
operating system, such as Windows 98, running underneath it, but
Navigator can and does serve as a platform for certain network-centric applications." Barksdale Dir. ¶ 82; Barksdale, 10/20/98pm,
at 72-74 (Barksdale testified that while Netscape could serve as a
substitute for certain platform chacteristics, he does not believe that
Netscape could seriously substitute for all platform characteristics).
- James Clark, founder and former Chairman of Netscape, testified that:
"Netscape is not an operating system. It's not even a networked operating
system. . . . Netscape was developing a platform. A platform is not the
same as an operating system. . . . The idea was to make it independent of
the Microsoft operating system, but no attempt whatsoever to displace the
Microsoft operating system." Clark Dep. (7/22/98) at 44:25 - 46:16 (DX
2562). Clark explained Netscape intended to provide a software layer that
would run on top of otherwise incompatible operating systems and enable
them to use network or web based applications, but that "layer still relied
on there being some kind of machine and some kind of operating system
underneath." Clark Dep. (7/22/98) at 48:5 - 49:4 (DX 2562). Clark
categorically denied that Netscape intended for the browser to replace the
operating systems that it relied upon. Clark Dep. (7/22/98) at 48:5 - 50:4
(DX 2562).
- Netscape's Richard Schell similarly testified that Netscape intended to be
"operating system agnostics," (i.e., work well with all operating systems),
but not to replace operating systems. When Microsoft counsel followed
up by asking whether he regarded "the notion of Navigator replacing
Windows [as] a slightly ridiculous assertion," Schell explained:
"There are 14 million lines of code in Windows 9X. They must do
something. For us to have thought that we would replace all of
those would have been a stretch of the imagination. We thought
we could provide functionality that enhanced not only Windows but
Unix and the Macintosh and . . . for some developers and some
users, that would become their primary environment, but we would
never think that that meant we were replacing Windows." Schell
Dep. (9/15/98), at 103:17 - 104:22 (DX 2587).
- Dean Schmalensee testified that he is not aware of any "software
that only browses and does not do anything else and requires no
other software to run." Schmalensee, 6/23/99am, at 53:2-10; id. at
57:14-17 (same for other "web-based applications").
- Professor Fisher testified: "In the present case, the growth of the
Netscape browser or the widespread use of original Java might
have perfectly well have broken down the applications barrier to
entry and allowed other operating systems to compete. But it
would be the other operating systems that were then in the market,
not . . . either Netscape, the browser market, or Sun because of
Java." Fisher, 6/1/99am, at 18:5-11.
19.2. Intel-compatible server operating systems are not good substitutes
for Intel-based PC operating systems because they lack the features and breadth of
applications users demand and are prohibitively more expensive.
- Sean Sanders of Novell testified that server operating systems do
not compete with Windows. Sanders Dep., 1/13/99pm, at 184:13 -
185:1. He further explained that to convert Novell's server
operating systems into desktop operating system would require
starting "all over again" and building the operating system "from the
ground up." "It is not easily transferable to" the desktop "role at all."
DX 2584.
- Sun's Brian Croll testified that Sun's Solaris operating system does
not compete with Windows. Croll Dep. (played 12/15/98pm), at
56:23 - 57:13.
- Ron Rassmussen, of Santa Cruz Operating Systems, testified:
"People are not purchasing our operating system as a desktop as
much as they did at one time" and that it is "more effective for our
strategy to move into a purely server role." DX 2581 (testifying that
using SCO's operating system for desktop use is prohibitively
expensive for users).
- Paul Maritz agreed "that the applications you find on a server are
different from those you find on an Intel PC acting as a desktop."
Maritz, 1/27/99pm, at 28:18 - 29:1.
- Dr. Warren-Boulton testified that "Intel-compatible operating system
products that are designed . . . to operate 'servers' are not viable
substitutes for a desktop operating systems" because they "are
generally more expensive yet do not provide the features
consumers demand when they purchase PC operating systems."
Warren-Boulton Dir. ¶ 40.
19.3. Nor do other devices, which run other (non-Intel-compatible)
operating systems, constrain the exercise of substantial market power over Intel-compatible PC operating systems.
19.3.1. A PC operating system accounts for only a very small
percentage of the cost of a PC system; therefore, even a substantial increase in the
price of a PC operating system above competitive levels will result in only a trivial
increase in the cost of a PC computer system to users.
- Maritz testified that the Windows royalty is "less than 5% of
the price of a typical new computer." Maritz Dir. ¶¶ 21, 132.
- Professor Fisher testified that a 10% increase in the price of
a PC operating system will result in only approximately 1 %
increase in the price of PC. Fisher, 6/1/99am, at 27:7-25.
- Dr. Warren-Boulton similarly testified that "even a 10%
increase in the price of the OS would result in at most a 1%
increase in the price of even inexpensive PCs." Warren-Boulton Dir. ¶ 37.
19.3.2. A common-sense economic analysis, therefore, shows that
users will not in significant numbers incur the substantial costs of switching away from
Intel-based PCs, and hence from Windows, in response to even a large increase in the
price of the operating system.
- Professor Fisher testified that the "[q]uestion at issue in
assessing Microsoft's power is not whether a change--an
increase in the price of the P.C. as a whole would cause
people to turn to other non-P.C. devices, or for that matter,
to Apple," but rather "whether an increase in the operating
system price will cause that to happen." Fisher, 6/1/99am,
at 27:1-6. He then concludes that it will not because even a
10% increase in the price of the operating system would
result in "less than a 1 percent increase in the P.C. price."
Fisher, 6/1/99am, at 27:14-16.
- Dr. Warren-Boulton similarly observed that "even a 10%
increase in the price of the OS would result in at most a 1%
increase in the price of even inexpensive PCs," and in light
of "the cost to users of switching to another platform, such a
small increase in the price of the PC platform would not be
expected to result in a large reduction in the demand for
PCs, and thus for PC operating systems." These facts led
him to conclude "that PC operating systems are a separate
market." Warren-Boulton Dir. ¶ 37; see also Warren-Boulton, 11/23/98pm, at 8:20-25, 9:17-25.
19.3.3. The evidence confirms that a substantial price increase for
PC operating systems (a trivial increase in the price of the PC) will not result in
switching away from PC systems, and hence PC operating systems, sufficient to make
the substantial price increase in the operating system unprofitable.
19.3.3.1. OEMs. As explained, OEMs will not switch away
from Windows (let alone start building other types of personal computers) in response
to a substantial exercise of market power (such as increased restrictions or prices) over
Intel-compatible PC operating systems.
- See supra ¶ 15.1.
19.3.3.2. Apple. The most obvious possible substitute for
users are other personal computers, such as Apple's Macintosh. But even Apple -- the
closest substitute to PCs -- does not constrain the exercise of power over operating
systems for Intel-based PCs.
- Dean Schmalensee conceded that Microsoft's
present operating system competitors, including
Apple, are not "the primary constraint on Microsoft's
pricing." Schmalensee, 1/14/99am, at 24:16-25.
- Although some users do switch from PCs to the
Macintosh, Apple's Avadis Tevanian testified that
Apple still cannot gain substantial share and,
therefore, cannot effectively compete with Microsoft.
Tevanian, 1/4/99pm, at 9:20 - 12:18.
- Plaintiffs' economists testified that consumers'
switching from PCs to the Macintosh is not the result
of the exercise of market power over PC operating
systems and, therefore, does not show an effective
constraint on Microsoft's ability to exercise substantial
market power. Warren-Boulton, 11/23/98pm, at 6:18
- 15:12; see also Fisher Dir. ¶ 137 ("Apple represents
the main potential alternative to desktop PCs running
Microsoft's Windows. (Although that alternative is not
sufficient to keep Microsoft from having monopoly
power.)"); Warren-Boulton, 11/23/98pm, at 8:20-25
(testifying that if the cost of the Windows operating
system increased "by a small but significant amount .
. . not enough people are going to decide . . .to switch
to the Mac platform" to include Mac in the market).
Switching to the Macintosh simply means the value of
Microsoft's monopoly is shifting, not that its monopoly
power is dissipating. Warren-Boulton, 11/23/98pm, at
13:3 - 15:12 (testifying that the question is "'what is
the constraint on the monopoly pricing of the
operating system'" and that the "fact that demand for
the product, as a whole, is increasing or decreasing is
not the relevant question'").
19.3.3.3. Other information appliances. There is similarly
no evidence that other information appliances constrain Microsoft's ability to exercise
substantial market power over operating systems for Intel-compatible personal
computers.
19.3.3.3.1 First, most such appliances are complements to,
rather than substitutes for, personal computers, so switching is not likely.
- Steve Case stated publicly and testified that:
"It's hard to imagine that PCs won't be the
dominant way people connect with the Internet
for many years to come, and Microsoft has a
pretty amazing lock on that business. . . . Other
devices will emerge, but I doubt any will
challenge Windows." Case Dep. (played
6/4/99am), at 44:17 - 45:4; Ct. Ex. 1.
- AOL's Barry Schuler testified:
- redacted - Schuler Dep., 5/5/99, at 183:18-21 (sealed).
- redacted - Schuler
Dep., 5/5/99, at 183:24 - 184:12 (sealed).
- Professor Fisher testified that other devices
are not presently good "substitutes for PC's.
And you can perfectly well have a monopoly in
operating systems for PC's, despite the fact
that there are or may be a number of operating
systems for hand-held devices, TV set-top
boxes and so on." Fisher, 1/12/99am, at 7:14-16; Fisher, 1/12/99am, at 7:19 - 8:7. Professor
Fisher further testified that other information
appliances do not presently constrain
Microsoft's behavior. Fisher, 6/2/99am, at
83:20-23.
- Bill Gates stated that for "most people at home
and at work, the PC will remain the primary
computing tool; you'll still want a big screen
and a keyboard" for many applications and
"you'll need plenty of local processing power
for graphics, games, and so on. But the PC
will also work in tandem with other cool
devices. You'll be able to share your data--files, schedule, calendar, email, address book,
etc.--across different machines; and you wont
have to think about it; it will be automatic." GX
2059 (Newsweek article dated 5/31/99). In a
similar vein, the IDC forecasts that for PCs and
other information appliances, there will be
"some competition between these two
categories of devices. However, it is more true
that the two devices will help lift each other.
As a rising tide raises all ships, the growth of
the Internet as an important tool for
communication, commerce, and entertainment
will provide ample justification for both form
factors." DX 2423, at 35.
- See also infra Part VII.D.C.3; ¶ 396.2.
19.3.3.3.2 Second, even if other information appliances
became better substitutes for a wider range of PC functions in the future, a small
increase in the price of PC systems caused by a large increase in the price of the
operating system will not result in substantial switching to other information appliances.
In other words, while other information appliances may affect relative ubiquity of PCs,
and thus the value of Microsoft's monopoly over operating systems for Intel-based PC
operating systems, those appliances do not undermine the fact that there is a market
for such operating systems that is capable of being monopolized.
- Dr. Warren-Boulton testified that a small
increase in the price of the overall computer
system will not induce large numbers of users
to incur the costs required to switch to other
devices. Warren-Boulton, 11/23/98pm, at
14:16-23; Warren-Boulton Dir. ¶¶ 37-39.
- Professor Fisher testified that, for this reason,
the existence of other information appliances
was "basically totally irrelevant" to the
monopoly power analysis. Fisher, 6/3/99pm,
at 65:1-7. "The fact that other devices are
going to be important, too, is interesting, but
we're not talking here, by the way, about a
monopoly of PCs themselves. We're talking
about a monopoly of operating systems for
PCs, and to believe that this has something to
do with eroding Microsoft's monopoly power in
operating systems, you would have to believe
that small changes in the price of the operating
system for PCs would cause people no longer
to buy PCs, but to ship" "these other devices."
Fisher, 6/3/99pm, at 65:23 - 66:6. See also
Fisher, 6/1/99am, at 27:14-22.
19.3.3.3.3 Third, because the issue for market definition is
whether a non-trivial increase in the price of the operating system will cause switching
away from PC operating systems (to other information appliances running other
operating systems or otherwise) to a sufficient extent to render that price increase
unprofitable, there is no need to reach the question of whether PCs themselves
comprise a relevant market (that is, whether a large price increase in the cost of a PC
would be rendered unprofitable by switching).
- Fisher, 6/2/99pm, at 30:2-13; 6/3/99pm, at
65:23 - 66:6.
20. Microsoft internal documents and the testimony at trial of its witnesses also
support delineating a market for Intel-based desktop operating systems.
- Joachim Kempin testified, Microsoft tracks the share of "[o]perating
systems for Intel PC[s]." Kempin, 2/25/99pm, at 94:24 - 95:7.
- Microsoft internal documents analyze as "competition" other "x86 Os[s]" --
that is, other Intel-based operating systems -- but do not characterize as
competition other types of operating systems. GX 401.
2. Microsoft possesses a dominant, persistent, and increasing
share of the market for operating systems for Intel-compatible
PCs
21. Microsoft possesses a dominant, persistent, and increasing share of the
relevant market.
21.1. Microsoft presently enjoys a market share in excess of 90%.
- Data sponsored by Professor Fisher and Dr. Warren-Boulton
shows that Microsoft's share of Intel-based PC operating systems
is well over 90%. GX 1.
- Professor Fisher testified: "Microsoft's share of personal computer
operating systems is very high and has remained stable over time.
Microsoft's worldwide share of shipments of Intel-based operating
systems has been approximately 90 percent or more in recent
years . . . . Even if operating systems for non-Intel-based
computers are included in the market definition, Microsoft's share is
still very high and stable." Fisher Dir. ¶ 64.
21.2. This share, which Microsoft has possessed since at least the early
1990s, has been stable through the many changes that have occurred in the computer
industry.
- Dr. Warren-Boulton testified: "This high market share has been
remarkably stable." Warren-Boulton Dir. ¶ 45.
- Data sponsored by Professor Fisher and Dr. Warren-Boulton
shows that Microsoft's share of Intel-based PC operating systems
is projected to rise to 96% by 2001. GX 1.
- Professor Fisher testified: "Here, Microsoft's share of the P.C.
operating systems business has been high and stable for some
years. Further, it's expected that it will remain high for some
years." Fisher, 6/1/99am, at 12:2-8.
- Microsoft North America FY96 Reviews, an internal financial report
compiled in June 1996, reported that the - redacted - GX 402, at
MS6 6001734 (sealed), GX 403, at MS6 6006356 (Microsoft North
America FY97 Reviews) (sealed).
21.3. Microsoft's share is projected to rise even further in the next
century.
- Rational Software "believes its continued success will become
increasingly dependent on its ability to support the Microsoft
platform, including Windows 95, Windows 98, and Windows NT
operating systems." GX 1663 (SEC 10-Q), at 5. Mike Devlin, a
Microsoft witness, testified that Rational's "increased dependence"
on Microsoft will indeed be the result of "the increasing market
share of the Microsoft platform." Devlin, 2/4/99am, at 25:22 - 26:1;
Devlin, 2/4/99am, at 14:8 - 15:9.
- IBM's John Soyring testified that Microsoft's 92% market share will
"stay that high, if not get higher" in the next two or three years.
Soyring, 11/18am, 71:24 - 72:4.
- Professor Frank Fisher testified: "Here, Microsoft's share of the
P.C. operating systems business has been high and stable for
some years. Further, it's expected that it's going to remain high for
some years." Fisher, 6/1/99am, at 12:2-8.
- Dr. Warren-Boulton testified that Microsoft's share of operating
systems "has been above 90% since at least the early 1990s and
this dominance is forecast through at least 2001." Warren-Boulton
Dir. ¶ 45; see also Warren-Boulton, 11/19/98am, at 57:24 - 58:5
(referring to GX 1, which contains the IDC's "projections of
continuous and sustained and increasing market shares").
- A report prepared for Microsoft in September 1997 states: "Win32
penetration by household primary machines is currently 70% and
projected to reach 90% by December 1998." GX 447, at MS7
001195.
22. Precise calculation of Microsoft's market share or of the contours of the
market is, in any event, unimportant.
22.1. Even if one included in the market other products -- such as
"middleware" and other operating systems -- Microsoft would still possess monopoly
power.
- Dr. Warren-Boulton testified that "even if the market were defined
more broadly to include operating system products for all personal
computers--such as those offered by Apple or some vendors of
UNIX based operating systems that do not use an Intel-compatible
microprocessor--my conclusion that Microsoft possesses monopoly
power in a relevant market would still stand." Warren-Boulton Dir.
¶ 41.
- Professor Fisher similarly testified that even "if operating systems
for non-Intel-based computers are included in the market definition,
Microsoft's share is still very high and stable." Fisher Dir. ¶ 64.
- Professor Fisher testified that Microsoft possesses monopoly
power even if threats to its monopoly power, such as Netscape and
Java, are included in the relevant market. Fisher, 6/2/99am, at
61:11 - 62:10; 6/1/99am, at 46:12 - 47:19.
22.2. Market definition and calculation of market shares are intended only
to aid in determining whether a firm has monopoly power, so precise calculation is not
necessary where refinement and precision will not change the ultimate determination of
monopoly power.
- As Professor Fisher testified, "there will often be no bright line
between defining products as in the market" and "leaving them out
while remembering that firms that do not produce them can enter
fairly readily. But the lack of such a clear line will not matter, so
long as one remembers that market definition need not be precise
and that its purpose is to assist in analyzing the constraints on the
behavior of the alleged monopolist." Fisher Dir. ¶ 36; see also
Fisher, 6/2/99am, at 57:19 - 59:1 (discussing Fisher,
"Microecomomics: Essays in Theory and Applications" (DX 2487)).
3. Microsoft's dominant market share reflects monopoly power
because its position in operating systems is protected by high
barriers to entry
23. Microsoft's dominant market share reflects monopoly power because that
share is both the source of, and protected by, immense entry barriers that prevent rivals
from entering or expanding.
a. Definition of barriers to entry
24. An entry barrier is any factor that permits firms already in the market to earn
returns above the competitive level without inducing entry or expansion that would
erode those returns.
- Professor Fisher testified that a barrier to entry "permits the incumbent
firms" to "earn supernormal profits without having their business bid away
by the expansion of competitors or the entry of new firms." Fisher,
1/6/99am, at 52:20-23; Fisher, 6/1/99am, at 47:20-24.
- Dean Schmalensee characterized as consistent with his definition of an
entry barrier "'any factor that permits firms already in the market to earn
returns above the competitive level while deterring outsiders from
entering.'" Schmalensee, 1/14/99am, at 6:17 - 7:19 (quoting Areeda &
Hovenkamp).
b. The applications barrier to entry protects Microsoft's
dominant position in operating systems
25. The principal barrier to entry into operating systems is what has been
termed in this case the applications barrier to entry.
- Professor Fisher testified that the "dominant position of Microsoft's
operating system is protected by the applications programming barrier to
entry." Fisher Dir. ¶ 82; Fisher, 6/1/99am, at 48:4-11.
- Dr. Warren-Boulton testified that "the applications barrier to entry sustains
Microsoft's dominance, critically contributes to its monopoly power, and
helps explain why other Intel-compatible operating systems, such as OS/2
and Linux, have persistently small market shares." Warren-Boulton Dir. ¶
56.
25.1. The applications barrier to entry results from a chicken-and-egg
problem: Users will not in large numbers use an operating system other than Windows
unless it supports a set of applications comparable to the set of applications available
for Windows, but ISVs will tend not to write comparable applications for other operating
systems in large numbers because those operating systems lack a large number of
users.
- Avadis Tevanian testified that Microsoft's dominant position rests in
part on "a commercial symbiosis that exists between application
programs and the computer operating systems on which those
programs run. An application program is condemned to
commercial failure if it will not operate reliably on the operating
system of a sufficiently large installed base of computer systems.
Similarly, the commercial viability of an operating system is critically
dependent on the availability of application programs . . . ."
Tevanian Dir. ¶ 15.
- Dr. Warren-Boulton testified that as "an operating system gains
popularity, the incentive to develop software for the operating
system increases because the larger number of users for the
operating system product implies a greater potential market for
software developers. The development of yet more applications for
that operating system, in turn, increases the value of the operating
system to end users who, as explained, purchase operating
systems in significant part based upon the quality and variety of
applications available for it." Warren-Boulton Dir. ¶ 53.
25.2. In other words, Microsoft's very large market share and installed
base of users -- which create incentives for ISVs to write first and foremost to Windows
rather than to other operating systems -- are themselves the source of an immense
entry barrier that keeps the share of operating system rivals low and protects
Microsoft's monopoly power.
- Professor Fisher testified that "Microsoft's high market share leads
to more applications being written for its operating system, which
reinforces and increases Microsoft's market share, which in turn
leads to still more applications being written for Windows than for
other operating systems, and so on." Because of this pattern,
Microsoft's "share is not likely to be eroded by new entry as long as
the applications programming barrier to entry remains strong."
Fisher Dir. ¶ 70.
- Dr. Warren-Boulton testified that "an operating system product can
rise to dominate the market, and once that dominance is achieved
maintain it, because of both the large number of complementary
software applications available for it and the flow of new
applications that are written to it." Warren-Boulton Dir. ¶ 54.
(1) Microsoft possesses a dominant market share
because software developers have powerful
incentives to write applications first and foremost
to Windows
26. The economic factors that create incentives to write applications first and
foremost to Windows, and reinforce Microsoft's dominant market share, have three
aspects.
26.1. First, Microsoft has a dominant share of PC operating systems
because a much greater breadth, depth, and number of applications run on Windows
than on other operating systems.
26.1.1. Users demand operating systems in order to run
applications; and the greater the number, variety, and quality of applications available
for a particular operating system, the greater the demand for that operating system.
- In a Microsoft marketing plan entitled "Winning @ Internet
Content" dated June 22, 1996, Andrew Wright wrote,
"Microsoft's success to date as a platform company has
primarily been driven by the availability of compelling
applications for Microsoft operating systems. Operating
systems, including Windows 95, Windows NT etc, are a
means to an end and not an end in themselves. End users
buy computers and operating systems to run applications."
GX 407.
- Microsoft's Chris Jones wrote in August 1995 that: "While
there are many factors which determine an OS purchase,
fundamentally consumers purchase the system that runs the
cool applications first and best." GX 523, at MS98 0103654.
- Avadis Tevanian testified that "the commercial viability of an
operating system is critically dependent on the availability of
application programs--including well-accepted, broadly-used
application programs--that are written for use on that
system." Tevanian Dir. ¶ 15.
- Microsoft admitted in its Answer that the "popularity of an
operating system is to some extent a function of the number,
variety, and quality of applications available to use with that
operating system . . . ." Answer ¶ 58.
- Microsoft's pricing decisions reflect the fact that Windows is
demanded precisely because of the number of applications
written for Windows. Kempin testified that "competitors are
producing, essentially . . . inferior-type products" because
"the number of applications written for [Windows] is so huge"
is an observation of the "result of the applications barrier to
entry, and it's a fairly clear statement." Kempin, 2/25/99pm,
98:15-99:5 (quoting Kempin's deposition, 21:20-22:6, 22:19-24). This, Professor Fisher explained, is exactly what one
would expect Kempin, a non-economist, to say rather than
saying "I am protected by the applications barrier to entry
and so, I have freedom as to pricing." Fisher, 6/1/99pm, at
5:15 - 6:5.
26.1.2. Applications written for one operating system generally do
not run on another because each operating system has its own, unique set of
application programming interfaces ("APIs") to which applications are written.
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