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Page 1
Refusals to Deal with
Rivals: A Proposed
Synthesis
William Kolasky
Joint DOJ/FTC Workshop on Monopolization
July 18, 2006
Page 2
Overview
- Pre-Trinko refusal to deal law
- Trinko
- Contending standards
- A proposed synthesis: A Section 2 rule of reason
- Application to refusals to deal with rivals
Page 3
Pre-Trinko Refusal To Deal Law
Page 4
Pre-Trinko Refusal To Deal Lines
of Cases
- Vertical integration
- Essential facilities
- Intellectual property
- Aspen
Page 5
Vertical Integration
- Long line of cases, many involving refusals to deal by monopoly
newspapers vertically integrating into distribution
- Virtually all decided in favor of monopolist
- Paschall v. Kansas City Star is illustrative
- Eighth Circuit, sitting en banc, applied Section 1 rule of reason
standard to uphold refusal to deal
- Court found that anticompetitive effects from alleged loss of
potential competition were slight
- Court found that defendant had proffered several legitimate
business reasons, including greater responsiveness to
subscribers and more uniform pricing to facilitate advertising
- Court held that, on balance, plaintiffs had not carried burden of
showing that procompetitive effects were outweighed by
anticompetitive effects
Page 6
Essential Facilities
- Otter Tail
- 4-3 decision, with opinion by Justice Douglas
- Involved range of anticompetitive acts designed to prevent
communities from replacing its retail electric power franchise with
municipal distribution system
- Acts included refusal to sell wholesale power to proposed municipal
systems or to allow electricity produced by others to flow through its
transmission lines
- MCI v. AT&T
- Involved range of anticompetitive actions designed to stifle long-
distance competition, including dragging out negotiations over
interconnection terms
- Seventh Circuit articulated four-part "essential facilities" test
-(1) control of essential facility
-(2) inability to duplicate facility
-(3) denial of use on reasonable terms
-(4) feasibility to make facility available
Page 7
Refusals to License IP Rights
- Data General
- "while exclusionary conduct can include a monopolist's unilateral
refusal to license a copyright, an author's desire to exclude others
from use of its copyrighted work is a presumptively valid business
justification for any immediate harm to consumers."
- Kodak v. Image Technical Services
- Endorsed Data General presumption, but held that presumption could
be overcome by showing that the proffered justification was pretextual
- CSU v. Xerox
- "In absence of any indication of illegal tying, fraud in the [PTO], or
sham litigation, the patent holder may enforce the statutory right to
exclude others from making, using, or selling the claimed invention
free from liability under the antitrust laws."
Page 8
Aspen: What Standard?
Jury Instruction:
- "a company which possess monopoly power and . . . which
refuses to deal with a competitor in some manner does not
violate Section 2 if valid business reasons exist for that refusal"
Court's amplification
- "[W]hether Ski Co.'s conduct may properly be characterized as
exclusionary cannot be answered simply by considering its effect
on Highlands. In addition, it is relevant to consider its impact on
consumers and whether it has impaired competition in an
unnecessarily restrictive way."
- "If a firm has been 'attempting to exclude rivals on some basis
other than efficiency,' it is fair to characterize its behavior as
predatory."
Page 9
Aspen: The Conduct at Issue
- Ski Co.'s conduct was anticompetitive because it impaired
Highlands' ability to compete and deprived consumers of desirable
multi-mountain pass
- Discontinuation of 4-mountain pass
- Refusal to accept Highlands' vouchers
- Discontinuation of 3-day, 3-mountain pass
- Ski Co.'s proffered justifications were pretextual
- Difficulty of monitoring usage
- Administrative burden
- Disassociation with Highlands' inferior skiing services
- Didn't discuss: Recapturing revenues siphoned off by Highlands
Page 10
Trinko: Key Message Points
- No general duty to deal
- Compelled sharing disfavored
- Aspen at "outer boundary" of Section 2
- Reduced need for antitrust intervention when regulatory regime is in
place whose objective is promotion of competition
Page 11
Trinko: Compelled Sharing
Disfavored
- Opportunity to charge monopoly prices induces risk-taking that
produces innovation and economic growth
- Compelled sharing may lessen incentive for both monopolist and
rival to invest in economically beneficial facilities
- Enforced sharing requires courts to regulate price, quantity and
other terms of dealing, for which they are ill-suited
- Compelling negotiation between competitors may facilitate
collusion
Page 12
Trinko: Distinguishing Aspen
- "Unilateral termination of a voluntary (and thus presumably
profitable) course of dealing suggested a willingness to forsake
short-term profits to achieve an anticompetitive end."
- "Unwillingness to renew ticket even if compensated at full retail price
. . . suggest[ed] a calculation that its future monopoly retail price
would be higher."
- Ski Co. refused to provide rival a service or product that it was in the
business of providing to customers generally
Page 13
MetroNet I: Expansive Application
- Facts
- Qwest offered large business customers who purchased 21 or
more Centrex lines a substantial discount
- Resellers emerged who took advantage of discount to offer
Centrex service to customers who did not qualify for discount at
reduced prices
- Qwest imposed a per-location requirement to limit resale
- Ninth Circuit initially reversed summary judgment for plaintiffs
- Held that Qwest conduct could be found exclusionary because it
not only squeezed MetroNet out of the market but also raised
prices to small business customers
- Held that Qwest could be required under essential facilities
doctrine to continue to offer Centrex features to MetroNet at
discounted price that would allow MetroNet to resell Centrex
services profitably
Page 14
MetroNet II: Impact of Trinko
- On remand after Trinko, Ninth Circuit reversed itself and reinstated summary judgment for
Qwest
- Under Trinko plaintiff could not establish an essential facilities claim
because the 1996 Act provides the WUTC with the effective power to
compel Qwest to share its local exchange network with competitors.
- MetroNet did not fall within the Aspen Skiing exception to the general "no
duty to deal" rule.
Qwest imposed per-location requirement after it realized that resale of Centrex by
resellers was having significantly negative impact on its own profitability
Qwest was willing to sell Centrex to MetroNet at its standard retail price
- Elimination of arbitrage would not necessarily harm consumer
welfare and there was a regulatory scheme in place that had been
"attentive" to the issue and could act if necessary to protect
the public interest
Page 15
Contending Standards
Page 16
Contending Standards
- Section 2 Rule of Reason
- The profit sacrifice/no economic sense test
- The Essential facilities doctrine
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Microsoft: Section 2 Rule of Reason
- To be condemned as exclusionary, conduct must have an "anticompetitive
effect" - that is, "it must harm the competitive process and thereby harm
consumers"
- Four-step test for exclusionary conduct
- First, plaintiff must demonstrate that the monopolist's conduct had the
requisite anticompetitive effect
- Second, if plaintiff successfully establishes prima facie case by
demonstrating anticompetitive effect, monopolist may proffer "procompetitive
justification" -- that is, "a nonpretextual claim that its conduct is indeed a form
of competition on the merits because it involves, for example, greater
efficiency or enhanced consumer appeal"
- Third, if defendant proffers a nonpretextual procompetitive justification,
burden shifts back to plaintiffs to rebut that claim
- Fourth, "if the monopolist's procompetitive justification stands unrebutted,
then the plaintiff must demonstrate that the anticompetitive harm of the
conduct outweighs the procompetitive benefit"
Page 18
Microsoft: Application of Rule of Reason
- License restrictions
- Restrictions impaired competition by making its more difficult
for OEMs to offer competing browsers
- Court subjected Microsoft's copyright infringement
justifications to close scrutiny
- Integration of IE and Windows
- Court expressed general deference to dominant firm's
product design decisions
- Found that excluding IE from Add/Remove function and
commingling browser and OS code would deter OEMs from
installing second browser because doing so would increase
product testing and support costs
- Microsoft proffered no efficiency-related justification for these
two product design decisions
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Profit Sacrifice/No Economic Sense Test
- Melamed: "[C]onduct is anticompetitive if, but only if, it makes no
business sense or is unprofitable but for the exclusion of rivals and
resulting supracompetitive recoupment."
- Werden: "If challenged conduct has a tendency to eliminate
competition and would make no economic sense but for that tendency
the conduct is exclusionary"
Page 20
Essential Facilities Doctrine
- "America's most successful export"
- "An epithet
in need of limiting principles"
Page 21
Proposed Synthesis: A Section
2 Rule of Reason
Page 22
Four-step Rule of Reason Test
for Exclusionary Conduct
- First, plaintiff must demonstrate that monopolist's conduct had requisite
anticompetitive effect
- Second, if plaintiff successfully establishes prima facie case by
demonstrating anticompetitive effect, monopolist may proffer "procompetitive
justification" - that its conduct is a form of competition on the merits because
it involves, for example, greater efficiency or enhanced consumer appeal"
- Third, if defendant proffers a nonpretextual procompetitive justification,
burden shifts back to plaintiffs to rebut that claim
- Fourth, if monopolist's procompetitive justification stands unrebutted, then
plaintiff must demonstrate that the anticompetitive harm of the conduct
outweighs the procompetitive benefit
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The California Dental Sliding Scale
- "There is always something of a sliding scale in appraising
reasonableness .... [T]he quality of proof required should vary with the
circumstances."
- "In applying the rule of reason, the courts, as in any balancing test,
use a sliding scale to determine how much proof to require."
- "What is required ... is an enquiry meet for the case, looking to the
circumstances, details, and logic of a restraint."
- The stronger the evidence of anticompetitive harm, the closer the scrutiny
of the proffered justifications
Direct balancing of harms and benefits rarely necessary
Page 24
First Amendment Standards of Review
- Strict Scrutiny: Government must show that law is necessary to
achieve a compelling government interest and that the law uses the
least restrictive means necessary to advance that interest
- Intermediate Scrutiny: Government must show that law is necessary to
achieve a substantial governmental interest and that the law is narrowly
tailored to that interest
- Weak Scrutiny: Government need only show a legitimate
governmental interest and that the law is rationally related to that
interest
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Equal Protection Standards of Review
- Strict Scrutiny: If law disadvantages a "suspect class" or infringes a
"fundamental right," government must demonstrate that classification
has been precisely tailored to serve a compelling governmental interest
- Intermediate Scrutiny: If classification, while not facially invidious,
raises serious constitutional issues, classification must serve important
governmental objectives and must be substantially related to the
achievement of those objectives
- Weak Scrutiny: If law does not target suspect classes or fundamental
interests, law will be sustained if the classification is rationally related to
a legitimate state interest
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Rule of Reason vs. Profit Sacrifice Test
- Rule of reason focuses directly on competitive effects, whereas profit
sacrifice test focuses on effect on monopolist, not on competition
- Exclusionary conduct can be profitable, even in short term
- Profit sacrifice test doesn't acknowledge need to calibrate degree of
scrutiny of business justifications based on strength of evidence of
competitive injury
- No obvious reason why courts should be any less able to evaluate
competitive injury and business justifications in Section 2 vs. Section
1 setting
Page 27
Application of Section 2 Rule
of Reason to Refusals to Deal
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Core Principles
- In evaluating competitive effects, court should distinguish between a simple
refusal to deal and a refusal that is part of a pattern of anticompetitive conduct
- Simple refusal to deal will generally not restrict competition that
would otherwise have existed
- In evaluating proffered justifications, court should take into account
"macro-justifications" - namely, the desire to capture the value of one's
investments and innovations
- Developing new facilities and inventions in order to gain
competitive advantage is essence of competition on the merits
- Degree of scrutiny of proffered business justifications should depend on strength
of showing of anticompetitive effect
- Court should not impose any remedy it cannot enforce
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Analogy to Tacit Collusion
- Interdependent behavior natural in oligopoly markets
- Prohibition on tacit collusion would not be administrable
without ongoing judicial regulation
- Courts therefore require proof of "plus factors"
Same considerations apply to unilateral refusals to deal
Page 30
The Essential Facilities Doctrine: A
Dangerous Relic
- Allows imposition of liability on simple refusals to deal without taking
sufficient account of incentive effects
- Imposes affirmative burden on monopolist to show that
access is not feasible
- Requires courts to regulate terms of access
Page 31
Should There Be A Special Rule
of Intellectual Property?
- No reason to treat intellectual property differently from other forms of
property
- Property rights granted by patent laws no stronger than
other forms of property
- Justifications for not sharing are different, but equally
strong for both types of property
- Once essential facilities doctrine is finally interred, need for a
different standard disappears
Page 32
Refusals to Deal with
Rivals: A Proposed
Synthesis
William Kolasky
Joint DOJ/FTC Workshop on Monopolization
July 18, 2006
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