Customer's Views of Value Leaders

There are three boxes with an arrow in the middle shaped like a Y pointing to all three boxes.

The top center box says:

Price Value

Next to the arrow line pointing at the top center box it says:

"A great deal"
"Best price"
"Trouble free basic service"

The bottom right box says:

Relational Value

Next to the arrow line pointing at the bottom right box it says:

"Really understand my business"
"Exactly what I need"
"Close business partner"

The bottom left box says:

Performance Value

Next to the arrow line pointing at the bottom left box it says:

"Always at cutting edge"
"High price but worth it"
"Constantly renewing and creative"

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