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| 1 | UNITED STATES FEDERAL TRADE COMMISSION
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| 2 | and
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| 3 | UNITED STATES DEPARTMENT OF JUSTICE
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| 4 |
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| 5 |
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| 6 |
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| 7 | SHERMAN ACT SECTION 2 JOINT HEARING
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| 8 | UNDERSTANDING SINGLE-FIRM BEHAVIOR:
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| 9 | TYING SESSION
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| 10 | WEDNESDAY, NOVEMBER 1, 2006
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| 11 |
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| 12 |
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| 13 |
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| 14 |
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| 15 | HELD AT:
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| 16 | UNITED STATES FEDERAL TRADE COMMISSION
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| 17 | HEADQUARTERS BUILDING, ROOM 432
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| 18 | 600 PENNSYLVANIA AVENUE, N.W.
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| 19 | WASHINGTON, D.C.
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| 20 | 9:00 A.M. TO 1:00 P.M.
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| 21 |
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| 22 |
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| 23 |
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| 24 | Reported and transcribed by:
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| 25 | Susanne Bergling, RMR-CLR |
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| 1 | MODERATORS:
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| 2 | MICHAEL SALINGER
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| 3 | Director, Bureau of Economics
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| 4 | Federal Trade Commission
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| 5 | and
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| 6 | JUNE LEE
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| 7 | Economist
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| 8 | Antitrust Division, U.S. Department of Justice
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| 9 |
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| 10 | PANELISTS:
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| 11 |
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| 12 | David Evans
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| 13 | Robin Cooper Feldman
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| 14 | Mark Popofsky
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| 15 | Donald J. Russell
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| 16 | Michael Waldman
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| 17 | Robert D. Willig
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| 18 |
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| 19 |
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| 20 |
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| 21 |
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| 22 |
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| 23 |
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| 24 |
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| 25 | |
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| 1 | P R O C E E D I N G S
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| 2 | - - - - -
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| 3 | MR. SALINGER: Good morning. I am Michael
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| 4 | Salinger. I am one of the moderators of this session.
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| 5 | My co-moderator is June Lee from the Antitrust Division
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| 6 | at DOJ.
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| 7 | Before we start, I have a few housekeeping
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| 8 | matters. First, please turn off your cell phones,
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| 9 | BlackBerries and any other devices that might ring in
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| 10 | the middle.
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| 11 | Second, the men's room is immediately to the
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| 12 | left through the double doors you just came through.
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| 13 | The women's room is on the left on the far side of the
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| 14 | elevator banks.
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| 15 | Third, one safety tip, particularly for
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| 16 | visitors. In the unlikely event the building alarms go
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| 17 | off, please proceed calmly and quickly as instructed.
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| 18 | If we must leave the building, take the stairway, which
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| 19 | is to the right on the Pennsylvania Avenue side. After
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| 20 | leaving the building, please follow the stream of FTC
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| 21 | people, we have practiced this many times, and we will
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| 22 | all go to the Sculpture Garden, which is across the
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| 23 | intersection of Constitution Avenue and Seventh Street
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| 24 | at the other end of the building.
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| 25 | DR. WILLIG: And have lunch? |
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| 1 | MR. SALINGER: It is a very nice place to have a
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| 2 | fire drill on a day like today.
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| 3 | Finally, we request that you not make comments
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| 4 | or ask questions during the session. Thank you.
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| 5 | We are honored to have assembled a distinguished
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| 6 | panel of practitioners and professors who are well
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| 7 | versed in the issue we will tackle today involving tying
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| 8 | and product design. Our panelists this morning are
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| 9 | Michael Waldman, the Charles H. Dyson Professor of
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| 10 | Management and Professor of Economics at Cornell; David
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| 11 | Evans, who is the managing director of LECG's Global
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| 12 | Competition Policy Practice and is Chairman of
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| 13 | eSapience; Donald Russell, a partner at Robbins,
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| 14 | Russell, Englert, Orseck & Untereiner; Mark Popofsky, an
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| 15 | Adjunct Professor at Georgetown University Law Center
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| 16 | and a partner at Kaye Scholer; Robin Cooper Feldman, an
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| 17 | Associate Professor of Law at the Hastings College of
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| 18 | Law at the University of California; and Robert Willig,
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| 19 | Professor of Economics and Public Affairs at the Woodrow
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| 20 | Wilson School at Princeton, Director of Competition
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| 21 | Policy Associates, and a former Deputy Assistant
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| 22 | Attorney General in DOJ's Antitrust Division.
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| 23 | In Jefferson Parish, the Court argues, "It is
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| 24 | far too late in the history of our antitrust
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| 25 | jurisprudence to question the proposition that certain |
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| 1 | tying arrangements pose an unacceptable risk of stifling
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| 2 | competition, and therefore, are unreasonable per se."
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| 3 | That was in 1984. We are now even later in the
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| 4 | history of our antitrust jurisprudence, and yet we find
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| 5 | ourselves reconsidering that question. We are doing so
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| 6 | I think because the tying doctrine has turned out to be
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| 7 | such a central issue in many of the most important
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| 8 | antitrust cases of recent years.
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| 9 | I suspect, although I probably should not make
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| 10 | forecasts of this sort, that the easy part of today will
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| 11 | be to get agreement on the proposition that per se
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| 12 | treatment is inappropriate. Indeed, I read the passage
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| 13 | I just quoted as, in fact, an admission that if we were
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| 14 | to start over, that the Court would not choose per se
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| 15 | treatment.
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| 16 | The harder task is to figure out how, if the
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| 17 | Court moves to a rule of reason, as many people think it
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| 18 | might, how to go about deciding whether a tie is
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| 19 | reasonable; how, in principle, you distinguish a
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| 20 | competitive from an anticompetitive tie; and what sort
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| 21 | of evidence you need. Do you rely on company documents
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| 22 | about the rationale behind a tie, or if you are
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| 23 | skeptical of the ability to use company documents to
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| 24 | determine intent, what objective factors would you look
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| 25 | to? |
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| 1 | We have a really distinguished panel today to
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| 2 | help us sort through those issues, and so I would like
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| 3 | to thank them now, and I will probably do it again, but
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| 4 | I wanted to take the time to do that.
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| 5 | Now I will turn the microphone over to June to
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| 6 | make some introductory remarks of her own and to give a
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| 7 | more complete introduction of the speakers.
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| 8 | MS. LEE: Welcome to the tying panel, part of an
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| 9 | ongoing series of hearings into single-firm conduct.
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| 10 | The Department of Justice's Antitrust Division and the
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| 11 | Federal Trade Commission are jointly sponsoring these
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| 12 | hearings to help the advancement of the development of
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| 13 | the law of Section 2 of the Sherman Act. Transcripts
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| 14 | and other materials from previous sessions can be found
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| 15 | on the Department of Justice and Federal Trade
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| 16 | Commission web sites. Upcoming panels include exclusive
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| 17 | dealing on November 15th and bundled loyalty discounts
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| 18 | on November 29th, so mark your calendars.
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| 19 | Today's session concerns the law and economics
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| 20 | of tying. As Michael has noted, the treatment of tying
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| 21 | under the antitrust laws has shifted significantly over
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| 22 | time. Courts are far less likely to condemn ties today
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| 23 | than 50 years ago when Justice Felix Frankfurter stated
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| 24 | in Standard Stations that tying arrangements serve
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| 25 | hardly any purpose beyond the suppression of |
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| 1 | competition. While economists, some of whom are on this
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| 2 | panel today, have identified situations where ties pose
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| 3 | a threat to competition and situations where ties result
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| 4 | in efficiencies, assessing likely competitive effects in
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| 5 | a given situation remains a challenge.
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| 6 | I look forward to learning more about this
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| 7 | complex topic today. I would like to thank my
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| 8 | colleagues at the FTC and DOJ for organizing this
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| 9 | hearing. In particular, I thank Don O'Brien and Joe
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| 10 | Matelis, and I again reiterate Michael's thanks to the
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| 11 | panelists for participating in today's panel.
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| 12 | The organization of the panel is as follows:
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| 13 | The first four panelists will speak. We will then have
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| 14 | a short break, followed by the final two panelists.
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| 15 | Those speakers will then have an opportunity to respond
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| 16 | to each other's presentations, and this will be followed
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| 17 | by a moderated discussion.
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| 18 | Let me now introduce the first speaker. More
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| 19 | complete biographical descriptions can be found in the
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| 20 | handout and also can be found on the Antitrust Division
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| 21 | and FTC's web sites.
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| 22 | Our first speaker is Michael Waldman, who holds
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| 23 | the Charles H. Dyson Chair in Management and is a
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| 24 | Professor of Economics at the Johnson Graduate School of
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| 25 | Management at Cornell University. Professor Waldman's |
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| 1 | main research area is applied microeconomic theory, and
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| 2 | his main fields of interest are industrial organization
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| 3 | and organizational economics. In these areas, he is
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| 4 | best known for his work on learning and signaling in
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| 5 | labor markets, the operation of durable goods markets,
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| 6 | and the strategic use of tying and bundling in product
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| 7 | markets.
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| 8 | Professor Waldman's work has been published in
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| 9 | many of the top journals in economics, and he is
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| 10 | currently a co-editor at the Journal of Economic
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| 11 | Perspectives and an associate editor at the quarterly
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| 12 | Journal of Economics.
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| 13 | Michael?
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| 14 | DR. WALDMAN: Thank you.
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| 15 | Sorry, I am used to using overheads, and they
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| 16 | are not set up for that.
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| 17 | So, I want to start just by saying that a lot of
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| 18 | my work on or a lot of my thinking on tying comes out of
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| 19 | discussions with Dennis Carlton, so although Dennis is
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| 20 | not responsible for any mistakes I make in the
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| 21 | discussion, he is responsible for lots of the smart
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| 22 | things I say during the discussion.
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| 23 | Okay, so basically tying behavior has become a
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| 24 | lot more focused in the economic theory literature over
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| 25 | the last, say, 10 or 15 years, and the rationale for |
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| 1 | that is that with the Microsoft case, there has been a
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| 2 | lot more attention to it, and what has happened since
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| 3 | the Microsoft case is there has been a lot of
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| 4 | theoretical contributions trying to focus on getting a
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| 5 | better understanding of tying. So, you know, as of 15
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| 6 | years ago, there was this sort of Chicago School
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| 7 | argument sitting out there, and then Mike Whinston came
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| 8 | along and sort of tried to sort of get a better sense of
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| 9 | the Chicago School argument, and then when the Microsoft
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| 10 | case came out, there has been lots of theory, some by me
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| 11 | and Dennis, Choi and Stefanides, Barry Nalebuff, to try
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| 12 | and get a better understanding of the theory associated
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| 13 | with tying behavior, and there has been a lot of
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| 14 | progress in terms of that issue, in terms of getting a
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| 15 | better understanding of tying.
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| 16 | But in terms of antitrust, it is not so
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| 17 | clear-cut. So, there is lots of progress on the theory
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| 18 | side, less progress or less consensus, I should say, in
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| 19 | terms of what the progress on the theory side tells us
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| 20 | for what the right policies concerning antitrust should
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| 21 | be given our advances in terms of the theory.
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| 22 | So, what I am going to try to do in this
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| 23 | presentation is use theory and to some extent the old
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| 24 | theory and the new theory to use as a guide to think
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| 25 | about, okay, now, if we want to think about |
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| 1 | reformulating optimal antitrust policy, which is what
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| 2 | the panel is about, what does the theory tell us about
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| 3 | that?
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| 4 | So, in the talk, what I am going to do is I am
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| 5 | going to review various theories concerning sort of
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| 6 | theoretical perspectives concerning tying, efficiency,
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| 7 | price discrimination, exclusionary motivations and other
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| 8 | strategic motivations, and then use the lessons of the
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| 9 | various theories to talk about what that means in terms
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| 10 | of optimal antitrust policy, and basically kind of jump
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| 11 | to the conclusion.
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| 12 | Although Dennis and I have been involved in
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| 13 | writing a number of papers talking about how tying can
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| 14 | be used for exclusionary or other types of behaviors
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| 15 | that lower social welfare, my sense is that, in general,
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| 16 | one should be very hesitant in terms of intervening in
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| 17 | terms of tying policies. Although there certainly are
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| 18 | cases -- and my view is the Microsoft case would be a
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| 19 | good example -- where tying was used in an
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| 20 | anticompetitive way that lowered social welfare, it is
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| 21 | very difficult, given the frequency with which ties
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| 22 | either have a positive social welfare effect, say
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| 23 | through efficiency rationales or ambiguous social
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| 24 | welfare effect through price discrimination rationales,
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| 25 | it is very hard to kind of have -- I think it is wrong |
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| 1 | to have a very interventionist policy, because on net,
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| 2 | given the difficulty the courts have in trying to
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| 3 | identify the relevant motivations, very aggressive
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| 4 | interventionist policy is likely to lower social welfare
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| 5 | more often than raise it.
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| 6 | So, here is what I will go through. I will talk
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| 7 | briefly about efficiency rationales, price
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| 8 | discrimination rationales. I think everyone is pretty
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| 9 | familiar with those. I will not spend too much time
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| 10 | talking about them. Then I will talk some about where
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| 11 | most of the new literature has appeared, which is the
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| 12 | exclusionary tying, start with the Chicago School
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| 13 | argument and then talk about some of the more recent
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| 14 | literature which talks about, you know, sort of how
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| 15 | robust or in some sense when doesn't the Chicago School
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| 16 | argument hold, both in terms of monopolies and tying,
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| 17 | the tied market, and monopolizing the tying market. I
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| 18 | will talk about a few other strategic rationales
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| 19 | associated with tying and then get back to kind of
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| 20 | antitrust perspectives, which I just very briefly
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| 21 | mentioned.
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| 22 | One of the reasons that it is hard to think
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| 23 | about antitrust intervention in terms of tying is
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| 24 | because there are so many efficiency reasons associated
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| 25 | with tying. So, if I just think about it from a |
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| 1 | transactions costs standpoint, there are very many
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| 2 | reasons to tie goods. So, you would have right shoes
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| 3 | and left shoes. People do not want to go shopping for a
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| 4 | right shoe and then go to a different box for a left
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| 5 | shoe. You know, cars and radios, people typically want
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| 6 | to have the radio put directly into the car. So, there
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| 7 | are lots of efficiency rationales for tying, and in some
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| 8 | sense, almost any good you can find, defined in some
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| 9 | sense, is a tying of various goods. So, when I bought
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| 10 | this shirt, clearly the buttons were in some sense tied
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| 11 | on, both figuratively and literally, okay?
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| 12 | So, other efficiency rationales are search and
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| 13 | sorting, which goes back to the old Kenney and Klein
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| 14 | argument, and then you have variable proportion. So,
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| 15 | the variable proportions arguments says that, well,
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| 16 | suppose you have two goods, one that is someone with
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| 17 | power and one without, if the goods are not tied, then
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| 18 | there is going to be this inefficient substitution that
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| 19 | consumers are going to do trying to substitute away from
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| 20 | the product with market power which has an above
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| 21 | marginal cost price.
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| 22 | There has been a fair amount of research on that
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| 23 | idea, Malella and Nahata has an early paper talking
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| 24 | about it, Tirole talks about that, in terms of extending
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| 25 | to after-market monopolization, and I have a paper with |
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| 1 | Dennis and a paper with a Dr. Morita showing how you can
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| 2 | sort of take that same idea and extend it to
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| 3 | after-market monopolization by competitive selling.
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| 4 | I am going to skip over the details of
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| 5 | after-market monopolization and go straight to price
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| 6 | discrimination. So, another important reason that one
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| 7 | might tie is for price discrimination reasons. So,
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| 8 | there are sort of basically two arguments there. The
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| 9 | initial argument goes back to a paper by George Stigler,
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| 10 | 1968, which talks about negative correlations of values,
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| 11 | and in Stigler -- so, there is just a simple example.
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| 12 | Suppose you have an individual one who has a valuation
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| 13 | on product A of 10 and product B of 6, and individual
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| 14 | two has the reverse, product A of six and product B of
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| 15 | ten, well, if you try to sell just product A or if you
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| 16 | try to sell just product B, you have these heterogenous
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| 17 | valuations, and so you cannot extract all the consumer
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| 18 | surplus. By tying them together, creating a bundle, you
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| 19 | have homogenized the valuations, you are able to extract
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| 20 | all the surplus.
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| 21 | Since that initial paper, it has been pointed
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| 22 | out by a number of authors, in particular McAfee,
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| 23 | McMillan and Whinston, that, in fact, this negative
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| 24 | correlation of values is not required to get their
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| 25 | argument to go through, and so there, I just give an |
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| 1 | example where the valuations are actually independent of
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| 2 | each other, equal probabilities, and if you worked out
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| 3 | the profits associated with it, you will see the same
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| 4 | basic result that Stigler found even though there is no
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| 5 | negative correlation of values.
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| 6 | The second price discrimination story is the
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| 7 | classic metered sales story that goes back to the old
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| 8 | IBM punch card case kind of concerning -- actually,
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| 9 | before computers, concerning -- oh, what is the term --
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| 10 | well, anyway, and basically the idea that you have punch
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| 11 | cards and you have, let's say, computers -- it was not
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| 12 | computers -- and what you are doing is you are trying to
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| 13 | price discriminate. You are trying to give the higher
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| 14 | price to the individuals who use the good more
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| 15 | intensively. If the individuals who use the good more
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| 16 | intensively use the variable commodity, in this case the
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| 17 | punch cards, at a higher rate, what you do is then you
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| 18 | can charge a higher price for the variable commodity,
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| 19 | the punch cards, a lower price on the machine, and that
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| 20 | allows you to price discriminate.
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| 21 | Clearly there are social welfare implications.
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| 22 | It is well known that price discrimination has ambiguous
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| 23 | social welfare implications, so from the standpoint of
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| 24 | tying behavior in terms of antitrust, it is not clear
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| 25 | why you would want to eliminate the ability to use tying |
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| 1 | for price discrimination and allow price discrimination
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| 2 | in lots of other types of activities. That is likely to
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| 3 | cause distortions in terms of people trying to price
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| 4 | discriminate in other ways and might create additional
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| 5 | distortions.
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| 6 | Okay, the more recent literature is focused on
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| 7 | exclusionary tying, and it starts with the Chicago
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| 8 | School arguments. So, the Chicago School argument says
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| 9 | you would never tie to extend your market power from
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| 10 | market A to market B if you are already a monopolist in
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| 11 | market A, and the standard example that is given is
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| 12 | think about right shoes and left shoes, and there I just
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| 13 | work through a little example of suppose P equals A
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| 14 | minus bX as demand for pairs of shoes and there is a
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| 15 | constant marginal cost for shoes, then by basically
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| 16 | being a monopolist on right shoes, you can extract all
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| 17 | the monopoly power into left shoes as being sold
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| 18 | competitively.
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| 19 | Mike Whinston, in a very important paper, shows
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| 20 | that that argument is correct in some settings but is
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| 21 | not completely robust. What he shows is that in a
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| 22 | one-period setting, if the monopolist's primary good is
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| 23 | essential, then that argument goes through, but if
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| 24 | you -- for various reasons or in various ways, if you
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| 25 | move away from that basic one-period essential setting, |
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| 1 | the argument breaks down. So, in Mike's initial paper,
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| 2 | he says, well, suppose that the primary good is not
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| 3 | essential, and so there are some uses for the
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| 4 | complementary good that do not use the primary good,
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| 5 | then in some cases, what you can do is you can tie, you
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| 6 | can drive out the competitors in the complementary
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| 7 | market, and that allows you to monopolize this part of
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| 8 | the market that does not use the primary good.
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| 9 | He and Barry Nalebuff also have arguments where
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| 10 | the goods are independent and show that tying can
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| 11 | sometimes be used to get the monopolist to become a more
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| 12 | aggressive competitor, and that can cause exit, which
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| 13 | again, is similar to his original argument, and then
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| 14 | improve profitability.
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| 15 | Dennis and I have a working paper where we move
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| 16 | away from the one-period setting, and you still have
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| 17 | this essential nature of the good, but by moving away
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| 18 | from the one-period setting as we specifically do in
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| 19 | terms of durable goods, we show that tying can be used
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| 20 | to capture later profits given upgrades and switching
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| 21 | costs, which are common in durable goods markets.
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| 22 | So, just a very quick summary in terms of tied
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| 23 | good markets. If it is a one-period setting and the
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| 24 | product is essential, then tying cannot be used to
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| 25 | improve profitability, to monopolize this other market. |
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| 1 | It is not going to be a profitable thing to do, but
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| 2 | there are various reasons that that old Chicago result,
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| 3 | classic Chicago result is going to go away as you move
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| 4 | away. It is not as robust a finding as people have
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| 5 | thought.
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| 6 | Another basic argument is monopolizing the tying
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| 7 | market, and there are a number of papers looking at
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| 8 | that. So, the arguments that I just talked about with
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| 9 | saying I am going to use tying to take a monopoly in
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| 10 | product A and in some sense move it to product B and
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| 11 | increase my profitability this way, there are a number
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| 12 | of papers. Whinston in his initial paper has an
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| 13 | argument along these lines. Dennis and I have an
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| 14 | argument in a Rand paper of 2002 basically saying that
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| 15 | what you can sometimes use tying to do is increase or
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| 16 | preserve your market power in that initial monopolized
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| 17 | market. In some sense, the paper that Dennis and I have
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| 18 | formalized the Justice Department argument in the
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| 19 | Microsoft NetScape browser case, and Choi and Stefanides
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| 20 | also has an article along those lines.
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| 21 | There are other strategic rationales I will talk
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| 22 | about somewhat briefly. There are a pair of nice papers
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| 23 | by Carbajo, De Meza, Seidman and Chen in 1977, and they
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| 24 | basically show how tying can sometimes be used as a
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| 25 | product differentiation device, and the basic idea is if |
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| 1 | you have this alternative product where, say, Bertrand
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| 2 | competition with identical products, then you know there
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| 3 | is going to be zero profits in that market, and what
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| 4 | they show is that by tying, you get away from that
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| 5 | Bertrand competition/zero profit result, and that can
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| 6 | actually improve profitability.
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| 7 | The other one which I will just mention very
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| 8 | briefly is Dennis and I, along with Joshua Gans from the
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| 9 | University of Melbourne, are looking at an argument
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| 10 | where tying is used to shift rents from an alternative
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| 11 | producer to the monopolist. The sort of novel part of
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| 12 | that argument is that what happens is actually you tie,
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| 13 | and the consumers still use the alternative producer's
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| 14 | product, but that you have changed the nature of the
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| 15 | pricing game, and it moves some of the profits from the
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| 16 | alternative producer to the monopolist, and that turns
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| 17 | out to be, in general, not a good thing for social
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| 18 | welfare, because the monopolist is spending resources
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| 19 | producing this alternative product, in which stuff winds
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| 20 | up not getting used. We are hoping to have a finished
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| 21 | product in just a month or two.
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| 22 | So, just in terms of summary, there are a number
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| 23 | of different rationales for tying, and they have
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| 24 | different social welfare implications. Efficiency
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| 25 | rationales tend to increase social welfare when there is |
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| 1 | tying. Price discrimination results tend to be
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| 2 | ambiguous. Exclusionary tying, social welfare tends to
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| 3 | fall if you go through the details of these analyses,
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| 4 | though it is not always guaranteed to do so, and the
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| 5 | other strategic rationales, the product differentiation
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| 6 | argument tends to have ambiguous welfare consequences,
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| 7 | while the rent-shifting argument tends to lower social
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| 8 | welfare.
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| 9 | So, now let's turn to what this means in terms
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| 10 | of antitrust policy. So, I think what it means in terms
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| 11 | of antitrust policy is that for various types of tying,
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| 12 | the tying should basically be allowed. So, if it looks
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| 13 | like efficiency, then clearly there is no reason to
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| 14 | intervene. If it looks like price discrimination,
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| 15 | again, price discrimination could hurt, but it could
|
| 16 | also help. Price discrimination has ambiguous social
|
| 17 | welfare consequences, and generally, given that price
|
| 18 | discrimination is allowed in lots and lots of other
|
| 19 | types of activities, it seems odd and probably decreases
|
| 20 | social welfare to just rule this particular type of
|
| 21 | price discrimination illegal.
|
| 22 | Product differentiation, again, if you go
|
| 23 | through the details of those analyses, it tends to be
|
| 24 | ambiguous social welfare effects, and finally, our sense
|
| 25 | or my sense is if the motivation is unclear but the |
21
| 1 | primary market is competitive, like in the 1992
|
| 2 | U.S.-Kodak case, it basically makes sense to allow the
|
| 3 | tying, because we know that competitive markets tend to
|
| 4 | maximize social welfare, and in particular, in that
|
| 5 | case, I think that the courts made a mistake, because
|
| 6 | sort of the theory for what was going on there had not
|
| 7 | been spelled out, and they went with some very
|
| 8 | speculative theories. I think the right theory was
|
| 9 | actually one where they were using it to increase
|
| 10 | profits.
|
| 11 | When might courts think about intervening?
|
| 12 | Well, they might think about intervening in cases of
|
| 13 | exclusion or rent shifting, although I think the
|
| 14 | rent-shifting argument, which Dennis and Joshua and I
|
| 15 | are working on, is one that is very difficult, because
|
| 16 | the details of that argument say that that only works
|
| 17 | when, in fact, there is an efficiency associated with
|
| 18 | the tie if the tie had actually been used. So, I think
|
| 19 | it is very hard in that case to sort of say that there
|
| 20 | was not an efficiency possibility in that.
|
| 21 | So, evidentiary hurdles should be high in these
|
| 22 | cases. Why should the evidentiary hurdle be high? They
|
| 23 | should be high because it is very difficult to judge
|
| 24 | motivation, and as I was just saying earlier on, in the
|
| 25 | absence of being able to judge motivation, if you try to |
22
| 1 | intervene aggressively, you are going to wind up hurting
|
| 2 | social welfare more often than helping social welfare.
|
| 3 | I do believe that it makes more sense to intervene on
|
| 4 | contractual ties rather than product design ties,
|
| 5 | because in product design ties, you are getting into the
|
| 6 | kind of internal workings of the firm, and it is a very
|
| 7 | dangerous thing for firms to be doing.
|
| 8 | So, I know we do not have any time, so just to
|
| 9 | give a 15-second conclusion, there has been a lot of
|
| 10 | recent progress in terms of the theory of tying sort of
|
| 11 | going beyond the old Chicago School argument. Although
|
| 12 | we have identified various reasons for why tying could
|
| 13 | make sense from an exclusionary standpoint and we have a
|
| 14 | much better sense of that than before, I think at the
|
| 15 | end of the day, even with those extra things in the
|
| 16 | literature by Barry Melba (ph), myself, Mike Whinston,
|
| 17 | given the difficulty courts have in terms of judging
|
| 18 | motivation, there still should be a very high hurdle
|
| 19 | before intervening in a tying case.
|
| 20 | Okay, thank you very much.
|
| 21 | (Applause.)
|
| 22 | MS. LEE: Thank you.
|
| 23 | Our next speaker is David Evans, who is the
|
| 24 | Managing Director of LECG's Global Competition Policy
|
| 25 | Practice and Chairman of eSapience. The author of four |
23
| 1 | books and over 70 journal articles, he is an authority
|
| 2 | on the economics of high technology and patent-based
|
| 3 | businesses, primarily as it relates to competition
|
| 4 | policy and intellectual property, both in the U.S. and
|
| 5 | the EU.
|
| 6 | He has served as an expert and testified before
|
| 7 | courts, arbitrators, regulatory authorities, and
|
| 8 | legislatures in the U.S. and Europe. In addition to his
|
| 9 | consulting practice, David is an Executive Director of
|
| 10 | the Institute for Competition Law and Economics at the
|
| 11 | University College, London, where he is a visiting
|
| 12 | professor.
|
| 13 | David?
|
| 14 | DR. EVANS: Thanks a lot. I have to say that I
|
| 15 | loved Mike's talk, and I agree with most of it, so I
|
| 16 | could probably just start with a "ditto" and sit down,
|
| 17 | but since I have 15 minutes, I will talk.
|
| 18 | So, I would like to make two points today.
|
| 19 | First, the enforcement agencies really should take a
|
| 20 | leadership position in ending per se liability for
|
| 21 | tying, and they should abandon any form of per se
|
| 22 | analysis themselves, and they should advocate change in
|
| 23 | both Congress and the Supreme Court.
|
| 24 | My second point is that tying is a routine
|
| 25 | competitive practice, as you have heard, and the courts |
24
| 1 | and competition authorities should presume that tying is
|
| 2 | efficient or at least benign in the absence of
|
| 3 | significant contrary evidence.
|
| 4 | So, what I would like to do is to turn to my
|
| 5 | first point. So, under Jefferson Parish versus Hyde, at
|
| 6 | least as it is widely understood, a firm that has market
|
| 7 | power in product A is liable under Section 1 of the
|
| 8 | Sherman Act for requiring consumers to take product B.
|
| 9 | Now, hardly anyone in the antitrust profession
|
| 10 | supports what we might call a conditional per se
|
| 11 | analysis. There are lots of articles on tying, many of
|
| 12 | which Michael has surveyed, but you are more likely to
|
| 13 | be hit by lightning than to find a paper by an economist
|
| 14 | that comes close to supporting the Jefferson Parish test
|
| 15 | or anything really like it. Hardly any legal scholars
|
| 16 | advocate that test either. There is just no significant
|
| 17 | economic or judicial learning that supports the view
|
| 18 | that tying should be an especially pernicious business
|
| 19 | practice for which there ought to be an especially high
|
| 20 | level of judicial scrutiny.
|
| 21 | Now, despite that consensus, per se tying cases
|
| 22 | keep on trucking. More than 30 private antitrust cases
|
| 23 | with a per se tying claim have been filed in the last
|
| 24 | five years. Recent ones, just taking a quick look,
|
| 25 | include Jenson versus Oldcastle, importantly, Broadcom |
25
| 1 | versus Qualcom, which is a case not only in the U.S. but
|
| 2 | is pretty much worldwide, Munford versus GMNC
|
| 3 | Franchising, and so forth.
|
| 4 | Now, you might also recall that the biggest
|
| 5 | settlement in antitrust history came just three years
|
| 6 | ago after a District Court judge found that MasterCard
|
| 7 | and Visa failed the major elements of the Jefferson
|
| 8 | Parish test as a matter of law on summary judgment. He
|
| 9 | noted, the District Court judge noted, the possibility
|
| 10 | that the courts might require a showing of competitive
|
| 11 | harm, and he left that issue and essentially that issue
|
| 12 | alone for a jury trial. Not surprisingly, MasterCard
|
| 13 | and Visa settled very soon after that.
|
| 14 | Now, some commentators have suggested that
|
| 15 | Independent Ink shows that the Supreme Court has backed
|
| 16 | away from Jefferson Parish. I think there is a recent
|
| 17 | Seventh Circuit decision that suggests just that. Now,
|
| 18 | I really wish it were true in the sense that matters for
|
| 19 | lower courts and businesses, but Justice Stevens appears
|
| 20 | to have been quite careful, at least in my reading, in
|
| 21 | saying nothing whatsoever in his decision in Independent
|
| 22 | Ink that repudiates his decision in Jefferson Parish.
|
| 23 | We continue to have conditional per se liability for
|
| 24 | tying that follows really all too easily from having
|
| 25 | market power in the tying product. |
26
| 1 | There are good vibes from Independent Ink, and
|
| 2 | like many, I am optimistic that the Court will
|
| 3 | eventually conclude that tying is a relic of a bygone
|
| 4 | era in antitrust when populist hostility toward business
|
| 5 | practices prevailed and economics had not pointed the
|
| 6 | way, but the U.S. Department of Justice and the Federal
|
| 7 | Trade Commission should not in my view just sit still
|
| 8 | and wait another five years or ten years or whatever for
|
| 9 | that to happen. So, I have, if you will, four
|
| 10 | recommendations for the agencies.
|
| 11 | First, the Justice Department should adopt a
|
| 12 | policy that it will not file claims that companies have
|
| 13 | committed a per se violation of Section 1 of the Sherman
|
| 14 | Act as a result of engaging in tying. Now, I am not
|
| 15 | suggesting that DOJ has, in fact, been trigger-happy.
|
| 16 | In fact, as far as I can tell, the Department has not
|
| 17 | filed any Section 1 tying cases in the last five years,
|
| 18 | although I also do not believe that it has filed any
|
| 19 | significant single-firm conduct cases of any strength in
|
| 20 | the last five years. Maybe I have not counted properly.
|
| 21 | Second, at the next opportunity, DOJ and the FTC
|
| 22 | should encourage the Supreme Court to overrule Jefferson
|
| 23 | Parish. Unfortunately, as far as I can tell, there is
|
| 24 | not anything in the pipeline -- again, at least as far
|
| 25 | as I know -- that would allow the Supreme Court to do |
27
| 1 | that.
|
| 2 | The two enforcement agencies should also
|
| 3 | encourage Congress to modify or kill Section 3 of the
|
| 4 | Clayton Act. By the way, and maybe I am just not on top
|
| 5 | of what is going on, it is unfathomable to me that the
|
| 6 | Antitrust Modernization Commission has not considered
|
| 7 | tying as part of its agenda for reform. It seems to me
|
| 8 | that the antitrust laws for the 21st Century should not
|
| 9 | target tying as an especially pernicious practice, and I
|
| 10 | think from what we have heard thus far from Michael, I
|
| 11 | think there is a consensus in the profession on this.
|
| 12 | My third point for the agencies is there is a
|
| 13 | bill in Congress now to repeal certain exemptions that
|
| 14 | the insurance industry has from the antitrust laws.
|
| 15 | This is the McCarran-Ferguson Act. Now, that is a
|
| 16 | debate that I sure do not want to wade into today, but
|
| 17 | HR-2401 perpetuates the mistake of treating tying as a
|
| 18 | separate and presumably especially harmful antitrust
|
| 19 | offense, and in my view, the enforcement agencies should
|
| 20 | oppose that provision of the bill.
|
| 21 | Fourth, the Justice Department should embark on
|
| 22 | a global recall of American tying law, perhaps prodded
|
| 23 | by the FTC's Bureau of Consumer Protection. Following
|
| 24 | our lead, the courts and competition authorities in many
|
| 25 | jurisdictions have subjected tying to some form of per |
28
| 1 | se or conditional per se liability. We should let them
|
| 2 | know, and the Justice Department talks to the agencies
|
| 3 | around the world all the time, that there is no sound
|
| 4 | support for that approach.
|
| 5 | Of course, saying farewell to per se liability,
|
| 6 | on which I think we have a consensus, leaves open, as
|
| 7 | Michael suggested earlier, the question of what approach
|
| 8 | we should welcome in its place. That brings me to my
|
| 9 | second proposition. The antitrust laws should set a
|
| 10 | high bar for finding that tying is anticompetitive and
|
| 11 | proscribe a structure to guide that analysis. To
|
| 12 | explain why, let me take a brief detour.
|
| 13 | I hazard to say this, and I have been advised
|
| 14 | not to, but most of us I think are Bayesian at heart;
|
| 15 | that is, to make decisions, we combine prior experience
|
| 16 | with the knowledge at hand, we recognize that given the
|
| 17 | inherent uncertainty, we will surely make mistakes, and
|
| 18 | we consider the likelihood and costs of making the wrong
|
| 19 | decision, and the courts have adopted precisely that
|
| 20 | kind of reasoning implicitly. It really underlies the
|
| 21 | whole distinction between per se and the rule of reason.
|
| 22 | Moreover, the courts have adopted that kind of
|
| 23 | reasoning more or less explicitly. Brooke Group is the
|
| 24 | leading example in antitrust, and there are other recent
|
| 25 | cases in criminal law where the courts adopt more or |
29
| 1 | less this kind of Bayesian or error cost kind of
|
| 2 | analysis.
|
| 3 | When it comes to single-firm conduct, I think it
|
| 4 | is helpful then to think about what prior information
|
| 5 | tells us, what the likelihood of error is, and the cost
|
| 6 | of those errors, and with that I have three general
|
| 7 | observations on analyzing single-firm conduct.
|
| 8 | First and perhaps most importantly, when
|
| 9 | practices are common in pretty competitive markets, we
|
| 10 | have prior information that these practices are
|
| 11 | efficient. That does not mean that they could not be
|
| 12 | used to harm competition, but it does mean that there
|
| 13 | should be a presumption that these practices are
|
| 14 | procompetitive. They really could not survive otherwise
|
| 15 | in competitive markets. Will Baumol and Dan Swanson
|
| 16 | have made this point in their article on price
|
| 17 | discrimination, and the Supreme Court recognized it,
|
| 18 | precisely that point, in Independent Ink, citing their
|
| 19 | paper.
|
| 20 | Second, juries have a lot of trouble deciding
|
| 21 | complex cases. I have testified before a lot of juries,
|
| 22 | and I have a great respect for the jury system, but
|
| 23 | let's face it, the single-firm cases require complex
|
| 24 | assessment of facts and legal nuances. The DOJ and FTC
|
| 25 | have had trouble agreeing on how to treat bundled |
30
| 1 | rebates. Asking 12 average citizens to do so, to
|
| 2 | analyze single-firm conduct cases, I think really
|
| 3 | invites error, and this is a particular problem, of
|
| 4 | course, in private litigation and especially in treble
|
| 5 | damage class action litigation involving single-firm
|
| 6 | conduct.
|
| 7 | My third point, and I think I am in complete
|
| 8 | agreement with Michael Waldman, modern industrial
|
| 9 | organization economics, at least insofar as he has
|
| 10 | discussed it with respect to tying, really I think
|
| 11 | emphasizes the need for caution. We can define in the
|
| 12 | industrial organization literature that businesses have
|
| 13 | the incentive and ability to engage in anticompetitive
|
| 14 | conduct in fairly limited circumstances, and there is
|
| 15 | not a lot of empirical evidence that these circumstances
|
| 16 | hold in practice and not a lot of guidance on how to
|
| 17 | figure them out, and, of course, that varies between
|
| 18 | different practices. I want to be careful in not
|
| 19 | generalizing too much, but I generally think that the
|
| 20 | thrust of the IO literature really does need to suggest
|
| 21 | caution.
|
| 22 | Now, I am absolutely, positively not arguing for
|
| 23 | the repeal of Section 2 or for gutting Section 2 in
|
| 24 | practice. It plays a very important role in
|
| 25 | disciplining businesses with significant market power. |
31
| 1 | I also believe, as Michael pointed out, that as economic
|
| 2 | learning progresses, we may find that it is easier to
|
| 3 | separate bad business practices from good ones, but for
|
| 4 | now, we ought to be pretty cautious about letting the
|
| 5 | courts and ultimately jurors in private litigation
|
| 6 | embark on a rule of reason inquiry without some
|
| 7 | structure, some discipline on it, to reduce the
|
| 8 | likelihood and cost of errors.
|
| 9 | So, let me apply those considerations to tying,
|
| 10 | and at the risk of restating what everyone knows and
|
| 11 | what the courts have acknowledged in Fortner, Jefferson
|
| 12 | Parish and Independent Ink, tying is ubiquitous, it is
|
| 13 | utterly common. Firms make decisions all the time on
|
| 14 | how to design their products and what product lines to
|
| 15 | offer. They take into account consumer demand for
|
| 16 | different options. That demand depends, as Michael
|
| 17 | pointed out, on transactions costs and information
|
| 18 | costs, and those have critical implications for what
|
| 19 | consumers want and what firms ought to offer them to
|
| 20 | maximize profits, and firms take into account their own
|
| 21 | costs of offering different product offerings. As a
|
| 22 | practical matter, that results in product offerings that
|
| 23 | could be characterized as tying pretty much all over the
|
| 24 | place.
|
| 25 | Mike and I, as I think many of you, have a |
32
| 1 | series of papers that go into many of these
|
| 2 | considerations. Perhaps the most important observation
|
| 3 | from that line of papers is that there are fixed costs
|
| 4 | of offering different product combinations, and that
|
| 5 | necessarily limits the variants offered by firms and can
|
| 6 | result in pure bundling or tying.
|
| 7 | Now, the case law sometimes talks about tying
|
| 8 | denying consumers' choice. The fact of the matter is
|
| 9 | that a lot of times, consumers do not want choice. They
|
| 10 | want producers to make decisions for them, because the
|
| 11 | producers are in a better position to really do that,
|
| 12 | and consumer choice is not costless. It can raise
|
| 13 | prices for all consumers as the market gets fragmented.
|
| 14 | So, our prior explication, when we see tying, is
|
| 15 | it is probably efficient and as a result of market
|
| 16 | forces. As the D.C. Circuit noted in its unanimous
|
| 17 | decision in Microsoft, "Bundling by all competitive
|
| 18 | firms implies strong net efficiencies."
|
| 19 | Now, that does not end the analysis. One might
|
| 20 | imagine that economists have spent the last 20 years
|
| 21 | researching the subject of tying and concluded that, as
|
| 22 | a matter of theory, it was a highly plausible,
|
| 23 | anticompetitive strategy for firms with significant
|
| 24 | market power, and you might imagine that economists had
|
| 25 | actually discovered empirical evidence that supported |
33
| 1 | those theories, but you would, indeed, be imagining
|
| 2 | this, as Michael's presentation really emphasizes. We
|
| 3 | have lots of insights, but it is very clear from the
|
| 4 | literature that lots of assumptions need to be true in
|
| 5 | order for us to find anticompetitive tying.
|
| 6 | So, how, then, should we analyze tying going
|
| 7 | forward? Well, I agree with Michael, where tying is
|
| 8 | simply a device to engage in price discrimination, I
|
| 9 | would make it per se unlawful. There is no strong
|
| 10 | economic basis, you can have price discrimination in
|
| 11 | common and competitive markets. Michael went through
|
| 12 | whether social welfare increases or decreases, but I
|
| 13 | think what he left out, I think many of us have strong
|
| 14 | priors that in a lot of cases, price discrimination is
|
| 15 | probably beneficial.
|
| 16 | Now, the law of patent misuse could still
|
| 17 | address whether we should limit the returns from
|
| 18 | intellectual property rights by prohibiting tying, but I
|
| 19 | do not think there is any basis a priori for allowing
|
| 20 | patent holders to engage in price discrimination in a
|
| 21 | primary market but not through mechanisms that involve a
|
| 22 | secondary market.
|
| 23 | Otherwise, we should leave open the possibility
|
| 24 | that under the rule of reason, tying practices could be
|
| 25 | found unlawful; however, there again, I agree with |
34
| 1 | Michael that plaintiffs should have a high hurdle, and
|
| 2 | if I could have perhaps one extra minute, I will tell
|
| 3 | you what I think that hurdle should be.
|
| 4 | First, plaintiffs should, of course, as a
|
| 5 | starting matter have to show that the defendant has
|
| 6 | significant market power in the tying product that the
|
| 7 | plaintiff has posited, and that, in itself, is a
|
| 8 | movement away from Jefferson Parish, merely inserting
|
| 9 | the words "significant market power" or "monopoly
|
| 10 | power."
|
| 11 | Second, plaintiffs should have to show that the
|
| 12 | tying practice has the likely effect of excluding a
|
| 13 | significant amount of competition from the market for
|
| 14 | the tied product. Such exclusion, at least as I
|
| 15 | understand the literature, is really the source of
|
| 16 | competitive harm in really all the economic work or much
|
| 17 | of the economic work in this area.
|
| 18 | Third, plaintiffs should have to raise
|
| 19 | significant doubts that the tying practice is not just
|
| 20 | normal competitive practice that is explained by
|
| 21 | efficiencies for consumers or firms. That means
|
| 22 | plaintiffs should have to show that there are two
|
| 23 | separate products and that in the absence of an
|
| 24 | anticompetitive, exclusionary strategy, we would expect
|
| 25 | that consumers would be offered the tied product without |
35
| 1 | the tying product. So, I would put that burden onto the
|
| 2 | plaintiff in the first instance.
|
| 3 | And fourth, plaintiffs should have to show by
|
| 4 | way of economic theory and empirical evidence that the
|
| 5 | defendant has, in fact, embarked on a plausible
|
| 6 | anticompetitive strategy, and we can leave for the
|
| 7 | discussion what that actually requires.
|
| 8 | Ultimately, of course, plaintiffs need to be
|
| 9 | able to demonstrate persuasively that tying will cause a
|
| 10 | net reduction in consumer welfare. I do not think that
|
| 11 | these are impossible hurdles by any means. Plaintiffs
|
| 12 | ought to be able to find evidence to support each of
|
| 13 | these tests if, in fact, a firm has engaged in tying to
|
| 14 | acquire a monopoly in a secondary market or maintain a
|
| 15 | monopoly in a primary market, as might be suggested by
|
| 16 | some of the Carlton/Waldman works.
|
| 17 | So, that is where I end up, all in all pretty
|
| 18 | consistent with Michael. Thank you very much.
|
| 19 | MS. LEE: Thank you.
|
| 20 | (Applause.)
|
| 21 | MS. LEE: Our next speaker is Don Russell, who
|
| 22 | is a partner at Robbins, Russell, Englert, Orseck &
|
| 23 | Untereiner. In 1977, he joined the Antitrust Division
|
| 24 | of the U.S. Department of Justice, where he served for
|
| 25 | 24 years. He was Assistant Chief of the Communications |
36
| 1 | and Finance Section from 1986 to 1992, lead attorney in
|
| 2 | the Division's 1994 monopolization case against
|
| 3 | Microsoft, and Chief of the Telecommunications Task
|
| 4 | Force from 1995 to 2001. He is a founding partner of
|
| 5 | his law firm, where he maintains an active antitrust
|
| 6 | practice.
|
| 7 | Don?
|
| 8 | MR. RUSSELL: Thank you. I am happy to be here
|
| 9 | this morning with five very smart panelists who are
|
| 10 | going to answer the hard questions, and I am going to
|
| 11 | address the easy one, to a large extent repeating and
|
| 12 | emphasizing, again, what you just heard from David
|
| 13 | Evans, with very small areas of disagreement.
|
| 14 | My basic proposition this morning -- the two
|
| 15 | basic propositions I want to assert are, number one, the
|
| 16 | single most important thing that the FTC and the
|
| 17 | Antitrust Division can do and the easiest thing for them
|
| 18 | to do in this area is to say publicly, clearly,
|
| 19 | frequently and to the Supreme Court, as soon as they get
|
| 20 | a chance to do so, get rid of the per se rule for tying,
|
| 21 | whatever is left of it. We all recognize that it is not
|
| 22 | a true per se rule, but as David explained, it is enough
|
| 23 | of a per se rule that it still causes substantial harm
|
| 24 | and confusion and harm to consumer welfare. So, we
|
| 25 | ought to get rid of it. |
37
| 1 | The second point I want to make, and the one
|
| 2 | that I want to spend most of my time on, is the point
|
| 3 | that I think the Supreme Court has indicated very, very
|
| 4 | clearly they are ready to take this step. Certainly
|
| 5 | lower courts have recognized that it would be an
|
| 6 | appropriate step, and many other people have as well,
|
| 7 | and this is the area where I might have a slight
|
| 8 | disagreement with David's reading of the Independent Ink
|
| 9 | decision, which I will get to in a few minutes.
|
| 10 | Let's start with the Jefferson Parish decision
|
| 11 | in 1984. I think you are all probably familiar with the
|
| 12 | basic facts there. I will point out the holding of that
|
| 13 | case, which is that there was no violation of the
|
| 14 | antitrust laws, no tying violation, when the defendant
|
| 15 | did not have market power. That is the holding. Now,
|
| 16 | there are many other things that were said in the case
|
| 17 | that I would describe as dicta, the most famous part of
|
| 18 | that being the one that is up on the slide now and the
|
| 19 | one that Mike Salinger referred to earlier.
|
| 20 | In the opinion, the majority opinion by Justice
|
| 21 | Stevens, he said, "It is far too late in the history of
|
| 22 | our antitrust jurisprudence to question the proposition
|
| 23 | that certain tying arrangements pose an unacceptable
|
| 24 | risk of stifling competition and therefore are
|
| 25 | unreasonable per se." A couple of things I want to |
38
| 1 | point out about this sentence, first, as you heard
|
| 2 | earlier, one very easy way to read this sentence is that
|
| 3 | Justice Stevens is saying, well, we really are not sure
|
| 4 | that this is right, but it is far too late to do
|
| 5 | anything about it.
|
| 6 | The second thing I want to point out, going to
|
| 7 | the underlined language on the screen, is the sentence
|
| 8 | is really fundamentally inconsistent with virtually
|
| 9 | everything else that the Supreme Court has said about
|
| 10 | per se rules, the proposition that certain tying
|
| 11 | arrangements, but not necessarily all, pose an
|
| 12 | unacceptable risk to competition. In every other
|
| 13 | context the Supreme Court has said the fact that certain
|
| 14 | do does not mean that you need to have a per se rule
|
| 15 | that encompasses all of them. Per se treatment is
|
| 16 | reserved only for those situations in which it is
|
| 17 | virtually always the case that there is harm to
|
| 18 | competition and virtually never the case that there is a
|
| 19 | substantial efficiency rationale. Therefore, just
|
| 20 | reading this sentence in that context, it makes no
|
| 21 | sense.
|
| 22 | Going to one of the concurring opinions in
|
| 23 | Jefferson Parish signed by two of the justices, they,
|
| 24 | again, make this point very clearly, that whatever merit
|
| 25 | the policy arguments against the per se rule might have, |
39
| 1 | Congress has not done anything about it, and again, this
|
| 2 | seems to me to be pretty clear even back then that these
|
| 3 | two Justices had substantial doubts that the rule made
|
| 4 | any sense, but for other reasons, they did not think it
|
| 5 | was appropriate at that time to do anything about it.
|
| 6 | There were four Justices in that case who, as
|
| 7 | you know, came out and said very plainly and
|
| 8 | straightforwardly, tying should not be regarded as per
|
| 9 | se illegal in any sense, it should be evaluated under
|
| 10 | the rule of reason, and the reason that they said that
|
| 11 | was stated very clearly. It incurs the cost of a rule
|
| 12 | of reason approach without achieving its benefits.
|
| 13 | The second quote there, "The legality of
|
| 14 | petitioners' conduct depends on its competitive
|
| 15 | consequences, not whether it can be labeled 'tying.' If
|
| 16 | the competitive consequences are not those to which the
|
| 17 | per se rule is addressed, then it should not be
|
| 18 | condemned irrespective of its label."
|
| 19 | Now, there may be a few people in the audience
|
| 20 | who have studied all of this history very carefully who
|
| 21 | will realize that what I have done here is played a late
|
| 22 | Halloween trick on you. The second quote there is
|
| 23 | actually from the majority opinion. It is in a footnote
|
| 24 | in Justice Stevens' opinion for the majority. So, even
|
| 25 | then, as he is saying this is per se illegal if the |
40
| 1 | defendant has market power, he is saying in almost the
|
| 2 | same breath, well, of course, you really have to look at
|
| 3 | the competitive consequences, not labels, which sounds
|
| 4 | to me an awful lot like rule of reason.
|
| 5 | Looking more specifically at what Justice
|
| 6 | Stevens said were the competitive concerns with tying,
|
| 7 | he identified two. The first is that it would insulate
|
| 8 | the tied product from competitive pressures, and the
|
| 9 | second is that it might increase the social costs of
|
| 10 | market power by facilitating price discrimination, and
|
| 11 | those were the reasons that he advanced for the Court's
|
| 12 | historical hostility towards tying.
|
| 13 | So, let's fast forward to the case that the
|
| 14 | Supreme Court decided earlier this term, the Independent
|
| 15 | Ink case, and again, the basic pattern in the
|
| 16 | proceedings below were quite similar to what had
|
| 17 | happened in Jefferson Parish. The District Court had
|
| 18 | the good sense to rule in favor of the defendant. The
|
| 19 | Court of Appeals, thinking that it was bound by old
|
| 20 | Supreme Court precedence, said no, you cannot rule in
|
| 21 | favor of the defendant here. In Independent Ink, it was
|
| 22 | because of the statement that Justice Stevens had made
|
| 23 | in Jefferson Parish and that the Court had made in other
|
| 24 | cases, if the Government has granted the seller a
|
| 25 | patent, it is fair to presume that the inability to buy |
41
| 1 | the product elsewhere gives the seller market power.
|
| 2 | So, when the Supreme Court got this case, which
|
| 3 | had been decided below based on what Justice Stevens had
|
| 4 | said in Jefferson Parish, the Supreme Court unanimously
|
| 5 | reversed in an opinion written by Justice Stevens,
|
| 6 | ironically enough. Why does it change here between what
|
| 7 | Stevens said in Jefferson Parish and what Stevens said
|
| 8 | in Independent Ink?
|
| 9 | The one area where I think I may disagree with
|
| 10 | David Evans is he looks at the Independent Ink decision
|
| 11 | and says Justice Stevens was very careful not to say
|
| 12 | anything that would undermine what he had said about per
|
| 13 | se illegality in Jefferson Parish. I think that is
|
| 14 | factually true. There is nothing that is flatly
|
| 15 | inconsistent between the two decisions, but as I read
|
| 16 | the Independent Ink decision, it is written the way that
|
| 17 | it is precisely because Justice Stevens and the rest of
|
| 18 | the unanimous Court are inviting a re-examination of
|
| 19 | this per se rule and signaling very clearly that they no
|
| 20 | longer believe that it makes any sense.
|
| 21 | Let me go through specifically the reasons why I
|
| 22 | believe that. First, if you look at the actual issue
|
| 23 | that was presented in Independent Ink, it was a very
|
| 24 | simple and very narrow issue. Should you presume market
|
| 25 | power from the fact that there is a patent? The issue |
42
| 1 | that was presented in the case had absolutely nothing to
|
| 2 | do with assuming that there is market power, what is the
|
| 3 | appropriate mode of analysis of the antitrust issues?
|
| 4 | But when you look at the Independent Ink decision, the
|
| 5 | Court spends a great deal of time and devotes a great
|
| 6 | deal of attention to precisely that second issue which
|
| 7 | was not raised in this case, and I think it is
|
| 8 | significant that they did so.
|
| 9 | For those of you who are particularly fascinated
|
| 10 | by these issues, I will recommend to you an article that
|
| 11 | was written by Kevin MacDonald, "There's No Tying in
|
| 12 | Baseball," in which I think Kevin does a very, very good
|
| 13 | job of explaining why if you want to look at the narrow
|
| 14 | issue that was presented in Independent Ink, there are
|
| 15 | many, many, many ways the Court could have come out, as
|
| 16 | it did, addressing only the fact that all of its old
|
| 17 | precedence about patents and copyrights and presumptions
|
| 18 | were really being misread. People were relying on
|
| 19 | dicta, and the Court very easily could have
|
| 20 | distinguished those cases and said, you know, that is
|
| 21 | just wrong. When we look at this narrow issue, it has
|
| 22 | to come out the other way. But they went well beyond
|
| 23 | that.
|
| 24 | The first reason they gave for the way they came
|
| 25 | out was the presumption that a patent confers market |
43
| 1 | power is a vestige of the Court's historical distrust of
|
| 2 | tying arrangements, which seems to me a very odd thing
|
| 3 | to say. It was not saying, you know, the Court's
|
| 4 | historical belief that patents confer market power. It
|
| 5 | was an historical distrust of tying arrangements
|
| 6 | generally, and they emphasized that is what we are
|
| 7 | addressing today. There are some specific quotes here.
|
| 8 | Over the years, this Court's strong disapproval
|
| 9 | of tying arrangements has substantially diminished. The
|
| 10 | dissenters' view in Fortner that tying arrangements may
|
| 11 | well be procompetitive ultimately prevailed. The
|
| 12 | assumption that tying arrangements serve hardly any
|
| 13 | purpose beyond the suppression of competition has not
|
| 14 | been endorsed in any opinion since. That seems to me to
|
| 15 | be very strong language supporting the rule of reason
|
| 16 | analysis.
|
| 17 | When you look at the specific concern that
|
| 18 | Justice Stevens had articulated as a rule in favor of a
|
| 19 | per se prohibition of tying, price discrimination, what
|
| 20 | the Court said in Independent Ink is, "While price
|
| 21 | discrimination may provide evidence of market power...it
|
| 22 | is generally recognized that it also occurs in fully
|
| 23 | competitive markets."
|
| 24 | The Court in Independent Ink gave a second
|
| 25 | reason for why they were coming out differently today |
44
| 1 | than they had in the past. They emphasized over and
|
| 2 | over again that there was a very, very solid consensus
|
| 3 | among economists and legal scholars that the old rule
|
| 4 | made no sense, and I think what we have heard from this
|
| 5 | morning and what we probably all knew before we came in
|
| 6 | this morning is as to the per se rule against tying,
|
| 7 | there is a very substantial, very solid, very
|
| 8 | long-standing scholarly consensus that that rule makes
|
| 9 | no sense. In Independent Ink, the Supreme Court is
|
| 10 | saying that kind of a consensus is a very important
|
| 11 | consideration when we are deciding these cases.
|
| 12 | The third rule, which is particularly
|
| 13 | interesting, I think, is the Supreme Court talked about
|
| 14 | congressional action that kind of ratified this view
|
| 15 | that maybe tying arrangements are not so bad after all.
|
| 16 | Now, if you look at the legislation they were pointing
|
| 17 | to, they were actually pointing to legislation about,
|
| 18 | you know, this presumption of market power, but look
|
| 19 | again at the way Justice Stevens described this concept.
|
| 20 | "At the same time that our antitrust jurisprudence
|
| 21 | continued to rely on the assumption" -- not about market
|
| 22 | power -- "the assumption that tying arrangements
|
| 23 | generally serve no legitimate purpose, Congress began
|
| 24 | chipping away at the assumption."
|
| 25 | So, again, I think this opinion in a way is |
45
| 1 | misleading and misstating what actually happened but in
|
| 2 | a way that suggests to me that the Court is paving the
|
| 3 | way to get rid of the last vestige of the per se rule.
|
| 4 | And, of course, as to congressional action, they again
|
| 5 | emphasized in Independent Ink, as they have said in
|
| 6 | other recent cases, you know, even this assumption that
|
| 7 | we normally would take congressional acquiescence as
|
| 8 | some sign in favor of keeping our old precedents intact,
|
| 9 | in the antitrust area, it is different, because Congress
|
| 10 | has basically delegated to the courts this common law
|
| 11 | authority to change doctrine over time, and they
|
| 12 | repeated that observation in Independent Ink and
|
| 13 | emphasized it again. So, even if congressional action
|
| 14 | would be helpful to persuade them that they should
|
| 15 | overrule prior cases, they do not regard it as necessary
|
| 16 | in the antitrust arena.
|
| 17 | Reason number four is I think the most important
|
| 18 | reason for today's discussion. The Supreme Court said,
|
| 19 | well, the other thing that has changed is the
|
| 20 | Government's position, the position of the enforcement
|
| 21 | agencies, and again, they walked through a history,
|
| 22 | which some, including Kevin MacDonald, is kind of a
|
| 23 | creative rereading or rewriting of history, to say what
|
| 24 | we did in the past was because the Government was
|
| 25 | telling us to do it in the past. The Government today |
46
| 1 | is telling us something very different, and we are going
|
| 2 | to follow the Government's advice, suggesting, again, to
|
| 3 | me that it would be very, very important for the
|
| 4 | Division, for the FTC, to offer that advice to the Court
|
| 5 | and that there is a very high likelihood that the Court
|
| 6 | will accept that advice.
|
| 7 | So, if you want to sum up what the Supreme Court
|
| 8 | said in Independent Ink to explain their decision there,
|
| 9 | almost the last sentence of the opinion says, "Congress,
|
| 10 | the antitrust enforcement agencies, and most economists
|
| 11 | have all reached this conclusion. Today, we reach the
|
| 12 | same conclusion."
|
| 13 | I think that is a very clear indication, you
|
| 14 | know, here is the road map, here are the things we will
|
| 15 | look at if this remaining per se rule comes before us,
|
| 16 | and I think when you look at the record, it is pretty
|
| 17 | clear how they would come out on that.
|
| 18 | Now, I will admit that I may be reading too much
|
| 19 | into this, and I will certainly agree with David,
|
| 20 | virtually every quotation I have put on the screen
|
| 21 | there, you can read it in a different context and you
|
| 22 | can say, well, it is not really inconsistent with the
|
| 23 | per se rule, it is not really inconsistent with
|
| 24 | Jefferson Parish, and they were really just talking
|
| 25 | about this narrow issue about patents and presumptions, |
47
| 1 | but I do not really think that that is right, and one of
|
| 2 | the reasons that I do not think it is right, in addition
|
| 3 | to the things that the opinion itself says, are the
|
| 4 | questions and the comments that various Justices made
|
| 5 | during the argument in Independent Ink.
|
| 6 | Justice Stevens was the most active questioner
|
| 7 | and the most active participant in this argument, and
|
| 8 | time after time after time, the issue he focused on is,
|
| 9 | does this per se rule make sense? And if you want to
|
| 10 | get to what seems to be his tentative conclusion, the
|
| 11 | last quote on this screen, "It doesn't seem to me it
|
| 12 | makes any difference whether General Motors has a
|
| 13 | monopoly or not," that is, whether they have market
|
| 14 | power or not, "when it wants to sell two components as
|
| 15 | part of the same package." What he seems to be saying
|
| 16 | here, the question that he keeps asking is, you know,
|
| 17 | why shouldn't that be okay?
|
| 18 | Justice Roberts had an even stronger statement.
|
| 19 | "Much of the economic literature sort of sweeps away
|
| 20 | this question because it rejects the notion of tying as
|
| 21 | a problem in the first place."
|
| 22 | Justice Breyer, again, had many questions all
|
| 23 | devoted to the same point, and, among other things,
|
| 24 | focusing specifically on price discrimination, in which
|
| 25 | he says, "I think most economists, in fact, everyone I |
48
| 1 | have read agrees with the notion that price
|
| 2 | discrimination is sometimes good and sometimes bad. The
|
| 3 | scholarly consensus that you see later on when the
|
| 4 | opinion comes out.
|
| 5 | And Justice Scalia, again, in a provocative way
|
| 6 | says, is there anything to this notion of tying as an
|
| 7 | anticompetitive practice at all?
|
| 8 | So, to focus here, I think the Supreme Court in
|
| 9 | the Independent Ink decision has laid out very clearly
|
| 10 | what arguments it needs to hear with respect to the
|
| 11 | remaining per se rule, and they have indicated, I think
|
| 12 | pretty clearly, how they will come out on that question
|
| 13 | if and when it is put in front of them. The first
|
| 14 | point, they point to the Supreme Court's prior
|
| 15 | recognition that tying is often a procompetitive
|
| 16 | practice, which is the way they are now reading that
|
| 17 | history.
|
| 18 | Second, they point to a scholarly consensus,
|
| 19 | which I think we will hear today and we have heard
|
| 20 | elsewhere is clearly in place with regard to the per se
|
| 21 | treatment of tying.
|
| 22 | Third, congressional action, the Supreme Court
|
| 23 | has already identified congressional action that they
|
| 24 | think is an indication that maybe tying is not so bad
|
| 25 | all the time anyway. |
49
| 1 | The thing that is missing at the moment and the
|
| 2 | thing that I think is critical, which is why I focused
|
| 3 | my remarks this morning on this, is support for a change
|
| 4 | in the rule from the antitrust agencies. There was an
|
| 5 | opportunity for the Government to do this in the
|
| 6 | Independent Ink case. The question was asked very
|
| 7 | clearly, what is your position on this? And the
|
| 8 | Government's lawyer said, well, Justice O'Connor, who
|
| 9 | argued for rule of reason treatment, made persuasive
|
| 10 | points, but we have not taken a position on that
|
| 11 | question.
|
| 12 | I want to make it clear I am not criticizing
|
| 13 | that answer. I think it was perfectly appropriate in
|
| 14 | the context of that case, but I also think it is very
|
| 15 | important, very critical, that the next time the
|
| 16 | question comes up that the Government does take a
|
| 17 | position, which is the per se rule makes no sense. This
|
| 18 | should be a rule of reason analysis.
|
| 19 | (Applause.)
|
| 20 | MS. LEE: Thank you.
|
| 21 | Our final speaker before we take a short break
|
| 22 | is Mark Popofsky, who has been a partner at Kaye Scholer
|
| 23 | since leaving the Antitrust Division of the Department
|
| 24 | of Justice in 1999, where he was senior counsel to the
|
| 25 | Assistant Attorney General. Mark works in the |
50
| 1 | antitrust, intellectual property and technology practice
|
| 2 | groups at Kaye Scholer and chairs the firm's technology
|
| 3 | and competition practices.
|
| 4 | Mark is an Adjunct Professor at Georgetown
|
| 5 | University Law Center where for several years he has
|
| 6 | taught the Advanced Antitrust Law and Economics Seminar.
|
| 7 | Mark?
|
| 8 | MR. POPOFSKY: Thanks, June. It is a pleasure
|
| 9 | to be here today. I would like to thank both
|
| 10 | enforcement agencies for holding these hearings and for
|
| 11 | inviting me to participate in them, and it is nice to
|
| 12 | see so many familiar and well-respected faces here in
|
| 13 | this room, both in the audience and on the panel today.
|
| 14 | I approach this topic like Don Russell as a simple
|
| 15 | country practitioner, a formal federal enforcer, and a
|
| 16 | veteran of several rounds in the Microsoft jungle, a
|
| 17 | veteran of those wars.
|
| 18 | I think it is fair to say, to start with the
|
| 19 | issue that Don talked about and David Evans touched on,
|
| 20 | that if the Supreme Court today were hearing a case
|
| 21 | about whether Jefferson Parish should be overruled,
|
| 22 | there is no doubt in my mind there is a majority on the
|
| 23 | Court right now to overrule Jefferson Parish. I think
|
| 24 | it is notable in my view that Justice Stevens is not
|
| 25 | among them, and my slight disagreement with Don will be |
51
| 1 | I see the opinion in Independent Ink as very craftily
|
| 2 | written by Justice Stevens, who has had a 40-year agenda
|
| 3 | in this area, to say, well, what we are talking about
|
| 4 | today is not Jefferson Parish at all but a special per
|
| 5 | se rule that was applicable to intellectual property and
|
| 6 | perhaps even only to patent ties, and I am here today,
|
| 7 | Justice Stevens, writing for the Court, to address only
|
| 8 | the viability of that per se rule.
|
| 9 | To be sure, much in the decision and especially
|
| 10 | in his reasoning probably was prompted by many of his
|
| 11 | colleagues to get them all on board, and this suggests
|
| 12 | exactly what I said a few minutes ago, there is a
|
| 13 | majority out there to overrule Jefferson Parish, but I
|
| 14 | think it would indeed need a swift kick in the Supreme
|
| 15 | Court's rear by the enforcement agencies, among others,
|
| 16 | to get them to take that next step. I do not think it
|
| 17 | is inevitable.
|
| 18 | But why I think we are here today is to not talk
|
| 19 | about that next step, which may not be inevitable but
|
| 20 | perhaps is upon us soon, but to talk about what happens
|
| 21 | after that. After all, we are here in the Section 2
|
| 22 | single-firm conduct hearings. Whether or not Jefferson
|
| 23 | Parish remains or falls, tying will remain unlawful
|
| 24 | under Section 1 either under the strange presumptive per
|
| 25 | se rule of illegality, which is rebuttable in some |
52
| 1 | senses, as Jefferson Parish articulated, or under a full
|
| 2 | or truncated rule of reason. Why are we here, in other
|
| 3 | words, to talk about tying under Section 2 of the
|
| 4 | Sherman Act? What does it accomplish?
|
| 5 | In my view, that question depends on answering
|
| 6 | two questions. The first is the conduct subject to
|
| 7 | Section 2 from a legal perspective. I am not one of
|
| 8 | these fancy guys with a Ph.D. or fancy gals with a Ph.D.
|
| 9 | In a legal sense, does Section 2 reach a broader range
|
| 10 | of conduct that can be labeled tying in Section 1? And
|
| 11 | two, and perhaps most importantly, regardless of the
|
| 12 | answer to that first question, should we have different
|
| 13 | rules of liability for Section 2 for tying-like conduct
|
| 14 | than Section 1? I will address each of these briefly in
|
| 15 | turn.
|
| 16 | I believe it is fairly clear that Section 2 does
|
| 17 | reach a broader array of tying-like conduct than Section
|
| 18 | 1. Let me give you three examples. A conditioned
|
| 19 | refusal to deal, which is set up like a good old
| |