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| 1 | UNITED STATES FEDERAL TRADE COMMISSION
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| 2 | and
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| 3 | UNITED STATES DEPARTMENT OF JUSTICE
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| 4 |
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| 5 |
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| 6 |
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| 7 | SHERMAN ACT SECTION 2 JOINT HEARING
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| 8 | ACADEMIC TESTIMONY
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| 9 | WEDNESDAY, JANUARY 31, 2007
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| 10 |
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| 11 |
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| 12 |
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| 13 |
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| 14 | HELD AT:
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| 15 | UNIVERSITY OF CALIFORNIA AT BERKELEY
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| 16 | 2220 PIEDMONT AVENUE
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| 17 | WELLS FARGO ROOM
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| 18 | BERKELEY, CALIFORNIA
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| 19 | 9:30 A.M. TO 4:30 P.M.
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| 20 |
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| 21 |
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| 22 |
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| 23 |
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| 24 | Reported and transcribed by:
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| 25 | Kathleen Carr Meheen, CSR 8748 |
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| 1 | MODERATORS
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| 2 | Morning Session:
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| 3 | WILLIAM E. COHEN
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| 4 | Deputy General Counsel for Policy Studies
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| 5 | Federal Trade Commission
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| 6 | and
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| 7 | JOSEPH J. MATELIS
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| 8 | Attorney, Legal Policy Section
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| 9 | Antitrust Division, U.S. Department of Justice
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| 10 |
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| 11 | PANELISTS
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| 12 | Morning Session:
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| 13 | Aaron Edlin
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| 14 | Joseph Farrell
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| 15 | Howard Shelanski
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| 16 |
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| 17 |
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| 18 |
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| 19 |
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| 21 |
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| 22 |
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| 23 |
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| 24 |
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| 25 | |
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| 1 | MODERATORS
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| 2 | Afternoon Session:
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| 3 | KAREN GRIMM
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| 4 | Assistant General Counsel for Policy Studies
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| 5 | Federal Trade Commission
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| 6 | and
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| 7 | JUNE K. LEE
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| 8 | Economist
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| 9 | Antitrust Division, U.S. Department of Justice
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| 10 |
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| 11 | PANELISTS
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| 12 | Afternoon Session:
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| 13 | Timothy Bresnahan
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| 14 | Richard Gilbert
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| 15 | Daniel Rubinfeld
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| 16 | Carl Shapiro
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| 17 |
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| 18 |
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| 22 |
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| 25 | |
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| 1 | P R O C E E D I N G S
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| 2 | * * * * *
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| 3 | MR. COHEN: Good morning. I'm Joe Cohen, Deputy
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| 4 | General Counsel for Policy Studies at the Federal Trade
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| 5 | Commission and I'm going to be one of the moderators at
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| 6 | this morning's session. My co-moderator is Joe Matelis,
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| 7 | an attorney in the Antitrust Division at the U.S.
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| 8 | Department of Justice.
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| 9 | Before I start I'd like to cover a couple of
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| 10 | housekeeping rules. First, as a courtesy to our speakers,
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| 11 | please turn off your cell phones, Blackberries, anything
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| 12 | that might ring or clang or make noise.
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| 13 | Second, because these are set up as in a hearing
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| 14 | structure, we request that the audience not make any
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| 15 | comments or ask any questions during the session. We have
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| 16 | to limit it to the moderators and the panelists.
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| 17 | Before introducing our speakers and starting our
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| 18 | panel discussion, I would again like to thank the
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| 19 | University of California at Berkeley for hosting the
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| 20 | FTC/DOJ Section 2 hearing sessions yesterday and today.
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| 21 | In particular I'd like to thank Howard Shelanski, once
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| 22 | again, Richard Gilbert and Carl Shapiro for offering us
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| 23 | the facilities and making the necessary arrangements.
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| 24 | I'd also like to thank the Berkeley Center for
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| 25 | Law & Technology and the Haas Business School for |
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| 1 | providing the facilities, videotaping, web casting, etc.
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| 2 | And those who have provided us with logistical support,
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| 3 | Bob Pardue and others, I thanked you all once already, but
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| 4 | thank you again.
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| 5 | We're honored to have assembled this morning a
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| 6 | distinguished group of the finest lawyers from the
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| 7 | University of California Berkeley to offer their testimony
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| 8 | in connection with these hearings. They will provide
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| 9 | their perspectives on various themes and issues related to
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| 10 | the complex area of Section 2 jurisprudence, including
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| 11 | some research and economic analysis.
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| 12 | We've gathered seven panelists for today's
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| 13 | sessions. Four will talk this afternoon and three will be
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| 14 | our morning panelists.
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| 15 | This morning's panelists are Aaron Edlin, the
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| 16 | Richard Jennings Professor of Law, University of
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| 17 | California Berkeley; Joseph Farrell, Professor of
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| 18 | Economics at -- right here at the University of Berkeley,
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| 19 | and Howard Shelanski, here, Associate Dean and Professor
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| 20 | of Law and Director of the Berkeley Center for Law and
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| 21 | Technology.
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| 22 | Our format this morning will be pretty simple.
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| 23 | Each speaker will make an opening presentation from twenty
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| 24 | to thirty minutes. After the presentations are finished,
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| 25 | we're going to take a break, probably for about fifteen |
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| 1 | minutes, and then we'll come back, reconvene, and have a
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| 2 | moderated discussion with our panelists.
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| 3 | We're scheduled to conclude this morning's
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| 4 | session at approximately noon. So, we look forward to
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| 5 | hearing from our panelists.
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| 6 | And before we begin, the last group that I want
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| 7 | to thank are the panelists themselves. We appreciate the
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| 8 | time and effort and your willingness to share your
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| 9 | insights with us to make this a successful hearing.
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| 10 | I'd now like to turn to my DOJ colleague, Joe
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| 11 | Matelis, our co-moderator, for any remarks he'd like to
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| 12 | add.
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| 13 | MR. MATELIS: Thank you, Bill.
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| 14 | The Department of Justice's Antitrust Division
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| 15 | is very pleased to participate in today's single-firm
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| 16 | conduct hearings. We are delighted that such esteemed
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| 17 | panelists have agreed to share their views with us today.
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| 18 | And the Antitrust Division takes particular
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| 19 | pride in noting that five of today's panelists have served
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| 20 | in the Antitrust Division as Deputy Assistant Attorneys
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| 21 | General for Economics.
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| 22 | We expect that today's panelists will discuss a
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| 23 | wide range of topics that arise in evaluating single-firm
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| 24 | conduct and antitrust laws and we look forward to the
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| 25 | presentations and the panel discussions that follow. |
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| 1 | On behalf of the Antitrust Division, I would
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| 2 | like to take this opportunity to thank the Berkeley Center
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| 3 | for Law and Technology and the Competition Policy Center
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| 4 | at the University of California Berkeley for hosting us
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| 5 | today.
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| 6 | Also on behalf of the Antitrust Division, I'd
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| 7 | like to thank Joe, Aaron and Howard for agreeing to
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| 8 | volunteer your time and share your insights with us. It's
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| 9 | a great public service that you're doing and we're very
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| 10 | appreciative.
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| 11 | Finally I'd like to thank Bill and his
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| 12 | colleagues at the FTC for all their hard work in
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| 13 | organizing today's panel and assembling the great speakers
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| 14 | that we have lined up today. Thank you.
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| 15 | MR. COHEN: Our first speaker is going to be
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| 16 | Aaron Edlin, who has taught at Berkeley since 1993. He
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| 17 | now holds the Richard Jennings Chair and professorships in
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| 18 | both the economic department and the law school. He's
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| 19 | served on the economic side as Senior Economist at the
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| 20 | Council of Economic Advisers during the years of the
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| 21 | Clinton Whitehouse. He is co-author with Professors
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| 22 | Areeda and Kaplow of one of the leading casebooks on
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| 23 | antitrust and he has published many articles dealing with
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| 24 | competition policy and antitrust law.
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| 25 | Aaron? |
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| 1 | MR. EDLIN: Thank you. Let's see how we get to
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| 2 | the slides.
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| 3 | MR. COHEN: And yesterday we had the
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| 4 | representative from Microsoft [laughter].
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| 5 | MR. EDLIN: Maybe we could switch speakers?
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| 6 | MR. COHEN: I am going to introduce Joe Farrell,
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| 7 | then.
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| 8 | Joe is Professor of Economics here at Berkeley.
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| 9 | He's a Fellow of the Econometric Society, former Editor of
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| 10 | The Journal of Industrial Economics, and former President
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| 11 | of the Industrial Organization Society
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| 12 | Professor Farrell was Chief Economist at the
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| 13 | Federal Communications Commission in 1996 to 1997 and was
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| 14 | Deputy Assistant Attorney General for Economics at the
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| 15 | Antitrust Division of the Department of Justice from 2000
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| 16 | to 2001. From 2001 to 2004, he served on the Computer
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| 17 | Science and Telecommunications Board of the National
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| 18 | Academies of Science.
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| 19 | Joe
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| 20 | MR. FARRELL: Thank you. So, who am I and why
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| 21 | am I here? We've just heard who I am. Why am I here?
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| 22 | Because I've drifted into antitrust from economics. I
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| 23 | think that's true of a lot of the people here. And one of
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| 24 | the things that's most striking is that the whole
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| 25 | unilateral conduct field seems to have drifted a long way |
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| 1 | from first principles. And it's unsatisfying to me and I
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| 2 | worry that it leads to bad policy.
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| 3 | So, what I'd like to do is to try to bring us
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| 4 | back to some first principles. Because the field has
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| 5 | drifted so far from first principles, it's not even
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| 6 | clearly I think understood exactly what those first
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| 7 | principles are. And I'm going to put forward a suggestion
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| 8 | about what they might be.
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| 9 | The suggestion I'm going to put forward is one
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| 10 | that distinguishes quite importantly between the final
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| 11 | goal of antitrust, which I think most of us agree is and
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| 12 | should be economic efficiency, and the protections and the
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| 13 | process involved in antitrust enforcement. And it does
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| 14 | not logically follow that, just because the final goal is
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| 15 | economic efficiency, each case should be analyzed or each
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| 16 | transaction should be analyzed along the lines of economic
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| 17 | efficiency.
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| 18 | Just to give you a simple example, if I go into
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| 19 | a store and take an iPod off the shelf and put it in my
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| 20 | pocket and walk out, that's typically illegal if I didn't
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| 21 | do more than that. And it's illegal even if I can show by
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| 22 | thoroughly convincing evidence that my economic value for
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| 23 | the iPod exceeds the store's replacement cost. In other
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| 24 | words, it was an efficient transaction for me to steal the
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| 25 | iPod. Well, that doesn't cut any ice in law enforcement |
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| 1 | as I understand it and probably shouldn't. And the
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| 2 | economic market system that we have operates by enforcing
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| 3 | the property rights of the iPod. And that enforcement
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| 4 | does not look directly at whether the enforcement is in
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| 5 | the instant efficient or not. And I'm going to claim that
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| 6 | antitrust often does something rather similar, okay?
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| 7 | So, before I get to the first substantive slide
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| 8 | with the provocative title "Analyze This," let me say
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| 9 | that, as I understand it, the fundamental of antitrust is
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| 10 | that you are not supposed to restrain trade. That doesn't
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| 11 | mean you are not supposed to restrain your own trade.
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| 12 | People often comment that it's all right to restrain your
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| 13 | own trade. What you're not meant to do is to restrain
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| 14 | other people's trade.
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| 15 | And you might ask, well, how can you possibly
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| 16 | restrain other people's trade unless you actually tie them
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| 17 | up or something. Well, it turns out that there are
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| 18 | techniques by which a firm might be able to restrain
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| 19 | others' trade. And those techniques it seems to me are
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| 20 | the core problems.
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| 21 | So, that's all setup. Let's come to my purely
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| 22 | hypothetical example, "Analyze This." So, let's think
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| 23 | about the airline market. An airline that I've called
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| 24 | Northeast Airlines offers a five hundred dollar fare. And
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| 25 | it's the only airline that's in that market, so consumers |
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| 1 | buy it. No better deal is available.
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| 2 | An entrant that I've called Sprite would happily
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| 3 | sell at three hundred dollars a similar product.
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| 4 | Consumers would prefer that deal. So, why doesn't it
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| 5 | happen? Well, it doesn't happen in this instance because
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| 6 | everybody recognizes that if Sprite enters and offers the
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| 7 | three hundred dollar deal, Northeast will cut its price to
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| 8 | two hundred dollars. And Sprite is unable to make a
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| 9 | profit competing against the two hundred dollar fare.
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| 10 | So, Sprite anticipates that, doesn't enter, and
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| 11 | consumers continue to pay five hundred dollars.
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| 12 | So, before we get into, well, what law might it
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| 13 | violate and what policies are there and so on, I'd like to
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| 14 | observe that something is clearly wrong there. And let's
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| 15 | delve a little bit in a first principle kind of way into
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| 16 | what it is that's wrong there.
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| 17 | What's wrong I would argue -- and this is based
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| 18 | on discussions that Aaron Edlin and I have been having
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| 19 | over a pretty protracted period of time. What's wrong is
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| 20 | that Sprite's willingness to sell at three hundred
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| 21 | dollars, which consumers would prefer to the status quo, ought
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| 22 | to block Northeast's ability to charge those consumers five
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| 23 | hundred dollars. In other words, Northeast ought not to
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| 24 | be able to extract five hundred dollars from consumers,
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| 25 | given Sprite is willing to sell them the product for three |
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| 1 | hundred dollars. Okay.
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| 2 | And you might think that normally in a
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| 3 | competitive process, whatever that means, not only ought
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| 4 | it to block it but it would. And here it doesn't. And
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| 5 | what are the mechanics of how it doesn't.
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| 6 | Well, the mechanics we just went through.
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| 7 | Northeast, intentionally or not, thwarts Sprite's and
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| 8 | consumers' joint wish, given Northeast's five hundred
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| 9 | dollar price, to trade at three hundred dollars. And the
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| 10 | way that that works is that if Sprite came in it would not
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| 11 | have to compete against five hundred but against two
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| 12 | hundred, and it can't compete against two hundred.
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| 13 | I am saying nothing yet about what's illegal.
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| 14 | I'm just saying this is an instance of something going
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| 15 | wrong in the competitive process.
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| 16 | So, stepping back, and here are some first
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| 17 | principles, okay. Economists study by and large two approaches
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| 18 | to economic efficiency. And there's a little bit of a
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| 19 | disconnect, I think, between the formal material that you
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| 20 | spend a lot of time banging into the undergraduates' heads
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| 21 | in the microeconomics classes and the way that
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| 22 | professional economists typically think about real world
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| 23 | problems.
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| 24 | What we spend the most time with undergraduates
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| 25 | on is that you can get to an economically efficient |
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| 1 | outcome via price-taking perfectly competitive
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| 2 | equilibrium. Okay. However, it's sort of obvious that
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| 3 | the price-taking equilibrium, whether it would be
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| 4 | efficient or not, is unrealistic and unobtainable in many
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| 5 | sectors of the economy that are of antitrust concern. If
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| 6 | nothing else, large economies of scale make that a
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| 7 | nonstarter.
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| 8 | And it's also interesting to note that antitrust
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| 9 | doesn't just move cautiously, but I would say proudly
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| 10 | eschews many opportunities to move toward price-taking
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| 11 | equilibrium. So, in particular, if you have a legitimate
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| 12 | monopoly, quote, unquote, there is no attempt to try to
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| 13 | force you to do anything that's closer to price-taking
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| 14 | behavior. And not only is that potentially difficult and
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| 15 | problematic to do, but antitrust seems to take the
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| 16 | attitude, it's difficult, but we wouldn't try even if we
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| 17 | thought we could do it. Now maybe that's a little
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| 18 | controversial, but that's my impression.
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| 19 | The second approach to economic efficiency, which is
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| 20 | less juicy material for teaching undergraduates because it
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| 21 | has less of the mid-level mathematics that seems to appeal
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| 22 | to those who teach undergraduate micro classes, but is
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| 23 | actually probably more important, is based a little bit on
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| 24 | the Coase theorem, that's kind of the extreme expression of
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| 25 | it, or in formal economic terms is often called the core |
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| 1 | of the economy. And that's the idea that if there is some
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| 2 | inefficiency, then there's some group of people, possibly
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| 3 | unmanageably large but possibly not, that would have an
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| 4 | incentive to contract around it. Okay. And therefore we
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| 5 | think about just how difficult would that be, and if it
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| 6 | wouldn't be all that difficult, then we predict that the
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| 7 | inefficiency will either go away or won't be all that big.
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| 8 | So, for example, it's not exactly an
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| 9 | inefficiency but it's a problem for the consumers that
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| 10 | Northeast is charging such a high fare, and there are
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| 11 | inefficiencies that go along with that.
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| 12 | So, Sprite and consumers jointly would like to
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| 13 | contract around that high fare. And the question is: Why
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| 14 | doesn't that happen?
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| 15 | So, just to give you a little bit of jargon so
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| 16 | as to make you feel that there's real substance to this
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| 17 | talk, what economists call the core of an economy is a set
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| 18 | of possible outcomes such that no group of consumers and
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| 19 | firms could find an alternative that's better for all of
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| 20 | them. Okay. And the core contains only outcomes that are
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| 21 | economically efficient, of course, because if you have an
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| 22 | outcome that's inefficient, then the grand coalition, as
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| 23 | we call it, that is, the set of all consumers and firms,
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| 24 | could all do better by doing something else.
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| 25 | Of course that's not a very realistic process to |
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| 1 | imagine everybody getting together. But, conditional on
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| 2 | knowing that something inefficient is not in the core, we
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| 3 | have a reasonable shot at finding a smaller and more
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| 4 | manageable blocking coalition.
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| 5 | What's a blocking coalition? A blocking
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| 6 | coalition is a group of consumers and firms that can all
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| 7 | do better than the status quo given their endowments and
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| 8 | abilities to trade and so on.
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| 9 | So, in parallel, if you like, with the
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| 10 | competitive equilibrium analysis, we have core analysis.
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| 11 | And it suggests a rather different process. Instead of
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| 12 | suggesting a process where we kind of hammer on the
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| 13 | economy until most firms are somewhere close to
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| 14 | price-taking, okay, and which, as I mentioned, is not
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| 15 | actually feasible in many important sectors of the
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| 16 | economy, it suggests a process where we protect the
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| 17 | ability of these blocking coalitions to work around any
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| 18 | inefficiencies.
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| 19 | So, a perspective on antitrust is this: That
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| 20 | antitrust protects the process of forming blocking
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| 21 | coalitions that block bad outcomes. And how does it
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| 22 | protect that? Antitrust is -- it says certain things are
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| 23 | illegal. What sorts of things are illegal? Well, at some
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| 24 | level, things that thwart the formation of blocking
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| 25 | coalitions that would otherwise prevent bad outcomes. |
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| 1 | VThat's three negatives, which is a very large number of
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| 2 | negatives, okay, but that's the way it is, okay.
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| 3 | So, the last bullet, just to remind you, not all
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| 4 | contracts of course are protected by antitrust. Some of
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| 5 | them are illegal, so there's a little bit of a thorny
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| 6 | issue there, but I'll just note that in passing.
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| 7 | So, back to the Northeast and Sprite example,
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| 8 | Northeast is getting five hundred. Sprite and consumers
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| 9 | would all be better off trading at three hundred. So,
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| 10 | that's a blocking coalition that tells us that the five
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| 11 | hundred dollar fare is not something that would survive in
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| 12 | the core. And, in particular, there's this particular
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| 13 | blocking coalition. And Northeast, and, again, I am not
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| 14 | saying whether they do it on purpose or it's a natural
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| 15 | outcome of the way the market works, but thwarts the
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| 16 | blocking coalition by making clear that if the blocking
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| 17 | coalition tries to form, Northeast will block that in turn
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| 18 | with the two hundred dollar fare.
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| 19 | So, how do we assess Northeast's price cut from
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| 20 | five hundred to two hundred dollars? It seems to me
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| 21 | there's a very difficult and fundamental tension here. In
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| 22 | the instant, that is, if Sprite has actually entered and
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| 23 | is charging three hundred, Northeast then does cut its
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| 24 | price to two hundred, and the two hundred kind of is then
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| 25 | the outcome that we're looking at, well, that seems like |
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| 1 | part of the competitive process as I've described it. We
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| 2 | had this three hundred dollar outcome. Northeast is
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| 3 | forming a blocking coalition with consumers to block it
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| 4 | with a two hundred fare.
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| 5 | However, in its ex ante impact, the prospect of
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| 6 | this two hundred dollars thwarts the formation of Sprite's
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| 7 | blocking coalition against Northeast's five hundred
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| 8 | dollars. So, depending on which way you look at this, it
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| 9 | genuinely is at some level somewhat part of the
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| 10 | competitive process and somewhat a fundamental undermining
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| 11 | thwarting blocking of the competitive process. Okay.
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| 12 | Well, that's a pretty fundamental tension. How
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| 13 | are we going to deal with it? I don't know exactly. I
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| 14 | don't even know approximately. But one thing that's
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| 15 | pretty clear I think out of this discussion, knowing what
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| 16 | Northeast's costs are doesn't tell you anything very
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| 17 | relevant. Knowing whether Northeast made in any sense a
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| 18 | sacrifice with this price cut in some actual or but-for
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| 19 | sense isn't really relevant or doesn't seem to be
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| 20 | relevant. Okay.
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| 21 | So, there's a difficult question here. And the
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| 22 | specific rules and policies that have come to dominate the
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| 23 | law on this kind of behavior don't look as if they're
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| 24 | going to be of any help because, of course, until we
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| 25 | actually work our way through and figure out what the |
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| 1 | right answer is, you don't quite know what will be of
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| 2 | help.
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| 3 | So, what does this suggest about predatory
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| 4 | pricing. It suggests most fundamentally that predatory is
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| 5 | an adjective that doesn't apply to the level of price. It
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| 6 | applies to a pattern of pricing. And, in particular, it
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| 7 | applies to a pattern of pricing such that the price that
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| 8 | the entrant expects to have to compete against is very
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| 9 | different from the price that consumers actually end up
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| 10 | paying.
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| 11 | So, is Northeast's price cut primarily a
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| 12 | blocking coalition to Sprite's three hundred that's the
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| 13 | essence of the competitive process, or an
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| 14 | out-of-equilibrium threat to thwart consumers and Sprite
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| 15 | from blocking the five hundred. That I think might be the
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| 16 | essence of an antitrust offense. Okay.
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| 17 | So, one way to answer this that is sensible
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| 18 | seeming but a little bit ad hoc, departing a bit perhaps
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| 19 | from first principles, but perhaps not, is to say, well,
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| 20 | you sort of want to look at how stable that two hundred
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| 21 | dollars is. If that's really what you've arrived at and
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| 22 | now you are there and you're going to sort of stay there,
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| 23 | then that's sort of how the process is meant to work. We
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| 24 | had originally five hundred, then three hundred, now we've
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| 25 | got two hundred, and we've got there and that's good. |
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| 1 | Certainly good for consumers.
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| 2 | If, on the other hand, what happens is mostly
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| 3 | that consumers really end up paying five hundred and they
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| 4 | only pay three hundred or two hundred in the rare and
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| 5 | short-lived cases where Sprite makes a mistake and enters,
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| 6 | then that seems like a failure of the process. And,
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| 7 | again, it doesn't seem to me that there's much prospect
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| 8 | that sacrifice tests or cost tests are going to be very
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| 9 | helpful here. So, we don't know until we sort of figure
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| 10 | it out.
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| 11 | So, this suggests to Aaron and me a principle we
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| 12 | call freedom to trade. It's a nice phrase, but we mean
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| 13 | it. The incumbent is restraining trade when given its
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| 14 | pricing, etc., etc., etc., and there's a blocking
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| 15 | coalition, a potential blocking coalition, that would make
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| 16 | all its, that is, the blocking coalition's, participants
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| 17 | better off, but the incumbent strategically thwarts the
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| 18 | formation of that blocking coalition.
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| 19 | So, we saw one possible way in which the
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| 20 | incumbent might thwart the formation of a blocking
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| 21 | coalition, threatening that if that coalition starts to
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| 22 | form, then the price it charges will change.
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| 23 | Another way you might do that is through some
|
| 24 | kind of divide-and-conquer strategy that says, offer
|
| 25 | particularly favorable deals to some pivotal members of |
21
| 1 | this blocking coalition while expropriating others. I
|
| 2 | don't want to get into the game theory of how it can work
|
| 3 | and how it can fail. The fact is it can sometimes work,
|
| 4 | but the point I really want to stress here is, when it can
|
| 5 | work, it seems like that is really disrupting the
|
| 6 | competitive process.
|
| 7 | Now, notice that none of this, according to my
|
| 8 | suggestion of what the competitive process is, none of
|
| 9 | this asks, well, just how unpleasant is it for Northeast
|
| 10 | if Sprite comes in and takes away its customers. And that
|
| 11 | would be an important aspect of a direct inquiry into
|
| 12 | economic efficiency. Right? Because if Northeast
|
| 13 | actually has very low costs, and if demand is fairly
|
| 14 | inelastic, then having Northeast charging five hundred
|
| 15 | dollars might be more efficient than having Sprite come in
|
| 16 | and serving customers.
|
| 17 | And I claim that Northeast thwarting this entry
|
| 18 | would be a thwarting of the competitive process without
|
| 19 | asking about that. Okay? So, as I said in the beginning,
|
| 20 | it seems to me that if we're looking at the formation of
|
| 21 | blocking coalitions as the process whereby we move towards
|
| 22 | the core and that's what's economic efficiency, when we
|
| 23 | talk about the formation of blocking coalitions, we don't
|
| 24 | insist in the interim that they actually have to increase
|
| 25 | efficiency. Instead, we know that if you allow the |
22
| 1 | formation of blocking coalitions without that inquiry,
|
| 2 | that process, when it settles down, will get you to
|
| 3 | something that's in the core and therefore really is
|
| 4 | economically efficient
|
| 5 | So, it seems to me that that captures a lot of
|
| 6 | the spirit of the competitive process, that we're
|
| 7 | protecting the process of forming blocking coalitions. We
|
| 8 | believe that in the long run that will lead to economic
|
| 9 | efficiency and it is not necessary and may actually be
|
| 10 | counterproductive to ask about economic efficiency at each
|
| 11 | step.
|
| 12 | That does not mean that I'm advocating a
|
| 13 | consumer surplus criterion. Instead, I'm assuming that the final
|
| 14 | criterion is actually economic efficiency. At each step,
|
| 15 | we do actually look at what consumers want because it's
|
| 16 | presumed, I guess, that if an entrant is willing to offer
|
| 17 | consumers a better deal, then the entrant likes the
|
| 18 | formation of this blocking coalition. So, the question
|
| 19 | becomes: Do consumers also like it. But the fact that
|
| 20 | there's a sense in which we're looking at consumer
|
| 21 | preferences at each step, does not at all imply that the
|
| 22 | final goal is consumer surplus.
|
| 23 | So, that freedom to trade principle is, we
|
| 24 | think, an intriguing and promising way to understand
|
| 25 | antitrust starting -- or a lot of antitrust, anyway, |
23
| 1 | starting from first principles. How far does it get you?
|
| 2 | It gets you to understand, or at least understand the
|
| 3 | difficulties in some cases, like the hypothetical I was
|
| 4 | talking about and some others. But there's a huge range
|
| 5 | of unilateral conduct that gets challenged in antitrust
|
| 6 | that it really doesn't directly help you to understand.
|
| 7 | And let me sketch this out
|
| 8 | And in order to help this, what we're going to
|
| 9 | do is to introduce a different phrase, also a good phrase,
|
| 10 | "level playing field." So, the observations is that
|
| 11 | freedom to trade is potentially at risk where the entrant
|
| 12 | has to compete against the low price, but consumers
|
| 13 | actually pay a high price. That is the case in my
|
| 14 | Northeast/Sprite hypothetical. And I am going to say that
|
| 15 | the playing field is level if those prices are equal.
|
| 16 | That helps us understand, perhaps, predation, divide and
|
| 17 | conquer, exclusive dealing and so on.
|
| 18 | But, in the case of many challenged practices,
|
| 19 | if the incumbent were simply to go away, consumers would
|
| 20 | not be better off. So, a frequent allegation involves the
|
| 21 | incumbent being asked to stick around but just do
|
| 22 | something different.
|
| 23 | So, you can put a lot of unilateral conduct
|
| 24 | complaints into the following framework. The incumbent is
|
| 25 | offering two trades to consumers, not as alternatives |
24
| 1 | typically. I'm going say a price of one hundred dollars
|
| 2 | for Product A and a price of five dollars for Product B.
|
| 3 | And the discrepancy there is meant to reduce confusion
|
| 4 | about which is which. Okay?
|
| 5 | And as a potential blocking coalition, sort of,
|
| 6 | when entrant and consumers enter B at a price of three
|
| 7 | dollars. In other words, there's somebody out there who
|
| 8 | would love to supply B for three dollars, but the entrant
|
| 9 | simply can't do A, so the incumbent is a monopolist in A.
|
| 10 | And the incumbent says, using one technique or another, if
|
| 11 | you want to buy my A, you have to buy my B, or more
|
| 12 | generally links A to B. Okay.
|
| 13 | So, the incumbent might refuse to trade in A if
|
| 14 | the customer deals with the entrant in B, or it might
|
| 15 | raise the price of A from a hundred to, let's say, a
|
| 16 | hundred and ten, which would swamp, of course, any gains
|
| 17 | from buying B at three instead of five. And given that
|
| 18 | we're assuming that there's a monopoly in A, by the way,
|
| 19 | that may well not involve a big profit penalty for the
|
| 20 | incumbent.
|
| 21 | Now, if you look in B, it should look like
|
| 22 | freedom to trade is violated and certainly the playing
|
| 23 | field is not level. But in A and B together, there isn't
|
| 24 | a potential blocking coalition. Nobody but the incumbent,
|
| 25 | I assume, can do A, and consumers don't want to just get |
25
| 1 | the cheaper B and not get A. So, if you take the freedom
|
| 2 | to trade criterion strictly, there is no potential
|
| 3 | blocking coalition, so there can't be a risk that the
|
| 4 | incumbent is thwarting a potential blocking coalition.
|
| 5 | And really what this comes down to is: What's
|
| 6 | the right unit of analysis. Should we be looking at A and
|
| 7 | B together? Should we look at B separately? What should
|
| 8 | we do?
|
| 9 | By the way, I tried to avoid using the term
|
| 10 | "market" in talking about A and B because there's no
|
| 11 | particular reason to think that A and B will be defined in
|
| 12 | the usual way of antitrust markets.
|
| 13 | So, just to illustrate this, in case it's
|
| 14 | getting a little too abstract, a few of the traditional
|
| 15 | boxes, so if A is the tying good, B is the tied good, and
|
| 16 | the incumbent is somehow linking trade of the tied good to
|
| 17 | trade of the tying good.
|
| 18 | Exclusive dealing, A is a bunch of widgets that
|
| 19 | the consumer wants to buy, and B is other widgets, maybe
|
| 20 | it's a different date or maybe just more of them today or
|
| 21 | maybe a different place or something.
|
| 22 | If you look at aftermarkets, A might be the
|
| 23 | original equipment and B might be service to the
|
| 24 | equipment.
|
| 25 | So, in all of these cases, it's not uncommon for |
26
| 1 | there to be someone who wants to make a better offer in B
|
| 2 | and is stymied by some sort of linkage with A.
|
| 3 | So, what have I learned from all this? The
|
| 4 | setup and the going back to first principles has, at least
|
| 5 | for me, clarified the goal and the technique of antitrust.
|
| 6 | I've come to think that, although price-taking equilibrium
|
| 7 | does conduce to economic efficiency and is typically a
|
| 8 | good thing, and is certainly not inconsistent with
|
| 9 | analysis of the kind that gets us towards the core,
|
| 10 | nevertheless the latter is more fundamental to the ideas
|
| 11 | of antitrust than is price-taking equilibrium.
|
| 12 | I also think that it's important to understand,
|
| 13 | and I have made some steps in my own mind at least to
|
| 14 | understanding, that protecting competition as a process is
|
| 15 | potentially, and I think actually very different from
|
| 16 | imposing on each step of the process a requirement that
|
| 17 | has to increase, let's say, economic efficiency, if you
|
| 18 | think that that's the final goal.
|
| 19 | Trying to go much beyond that, based closely on
|
| 20 | first principles as I've been trying to do, turns out to
|
| 21 | be quite thorny. Okay. And I think there's a lesson in
|
| 22 | there, which is it reinforces what you might already have
|
| 23 | known or believed, which is a lot of the rules of thumb,
|
| 24 | rules of law and policies that govern unilateral conduct
|
| 25 | in antitrust has emerged from the kind of slightly vague |
27
| 1 | process that hasn't really linked them very tightly to
|
| 2 | first principles.
|
| 3 | So, to me, it reinforces that these are thorny
|
| 4 | issues. The positive message is, at least for me, it
|
| 5 | brings the thorns into sharper focus. And the particular
|
| 6 | thorn that I think is pervasive here and is brought into
|
| 7 | sharper focus is when, how, in what circumstances, in what
|
| 8 | ways can one in some sense require the incumbent to hold
|
| 9 | fixed its offer in A, and then we analyze level playing
|
| 10 | field or freedom to trade in B.
|
| 11 | Is that always illegitimate? That would be a
|
| 12 | strict interpretation of freedom to trade as the only
|
| 13 | criterion. Is it always legitimate? That would be the
|
| 14 | opposite, I guess. Or is there something in between?
|
| 15 | Ideally, based firmly on these same first
|
| 16 | principles. So, it's not a question of saying, well,
|
| 17 | let's consider a hypothetical and figure out what we
|
| 18 | intuitively think. But I'd like to work towards getting
|
| 19 | there in a way that's closely linked to these first
|
| 20 | principles.
|
| 21 | Thank you.
|
| 22 | (Applause.)
|
| 23 | MR. COHEN: Where are we, Aaron?
|
| 24 | MR. EDLIN: I will after the break, or any time
|
| 25 | I think, be able to project the slides. |
28
| 1 | MR. COHEN: Okay, should we then go on to
|
| 2 | Howard?
|
| 3 | MR. EDLIN: No. I am ready to present,
|
| 4 | MR. COHEN: Fine. We're now going to turn to
|
| 5 | Aaron Edlin.
|
| 6 | MR. EDLIN: Look at that, okay. Great progress.
|
| 7 | Let's do the show.
|
| 8 | So, the title is, "Sacrifice, Extreme Sacrifice,
|
| 9 | and No Economic Sense," three criteria that have been
|
| 10 | bandied about a lot recently and increasingly over the
|
| 11 | past two decades.
|
| 12 | After the colon, the title is: "The case
|
| 13 | against these necessary and sufficient tests for
|
| 14 | monopolization."
|
| 15 | So, of course the big question, the $64,000
|
| 16 | question in Section 2 is: When is exclusion
|
| 17 | anticompetitive and when is it not? The easy case that we
|
| 18 | all understand, presumably, as to how to answer is, if a
|
| 19 | monopoly excludes competitors by consistently charging low
|
| 20 | prices, well that is anticompetitive. It's the essence of
|
| 21 | the competitive process. It's good for consumers.
|
| 22 | What that example goes to prove, however, is
|
| 23 | that we need something other than exclusion to be
|
| 24 | anticompetitive. So, the question is: What plus
|
| 25 | exclusion is anticompetitive. The "what" is clearly not |
29
| 1 | consistently low prices. The question, though, is what
|
| 2 | the "what" is.
|
| 3 | And three possible whats have been, as I said,
|
| 4 | bandied about a lot of late. They all are basic
|
| 5 | sacrifice tests. The basic sacrifice suggested in "Aspen"
|
| 6 | and "Trinko" is foregoing profits now or in one line of
|
| 7 | business to make more later or in another line of business
|
| 8 | as a result of lessened competition.
|
| 9 | There is of course another variant, which is
|
| 10 | extreme sacrifice, which comes more directly out of
|
| 11 | predatory pricing, and you see it applied in "Barry
|
| 12 | Wright" and "American Airlines," which is that the test is
|
| 13 | really about actually losing money, not just not making as
|
| 14 | much as you could, pricing below cost and losing money to
|
| 15 | make more later or in another line of business as a result
|
| 16 | of lessened competition.
|
| 17 | More recently, Greg Werden and Doug Melamed put
|
| 18 | forward, and a DOJ "Trinko" brief puts forward a no
|
| 19 | economic sense test, which is that the action makes no
|
| 20 | economic sense but for a lessening of competition.
|
| 21 | These sacrifice tests are on the move, or have
|
| 22 | been on the move. In one sense from pricing cases to
|
| 23 | non-pricing cases. My reading is that they began and were
|
| 24 | first advocated in the predatory pricing context. Thanks
|
| 25 | to "Areeda and Turner" and "Willig." And they later |
30
| 1 | spread to non-pricing contexts. Thanks, for example, to
|
| 2 | "Aspen," "Trinko" and "Covad."
|
| 3 | They've also been on the move from sufficiency
|
| 4 | once other elements are shown, which is to say, from
|
| 5 | something that's helpful in making a case to something
|
| 6 | that's necessary for the plaintiff to make a case. So, in
|
| 7 | "Barry Wright," we see that there's been no violation,
|
| 8 | where above cost, where the pricing is above cost, which
|
| 9 | says that extreme sacrifice is necessary in pricing cases.
|
| 10 | The DOJ "Trinko" brief advocates the no economic
|
| 11 | sense test as necessary. "Covad" assumes that sacrifice
|
| 12 | is necessary. Doug Ginsberg writes, "'Covad' will have to
|
| 13 | prove Bell Atlantic's refusal to deal caused Bell
|
| 14 | Atlantic's short-term economic losses."
|
| 15 | Scalia's "Trinko" interpretation of "Aspen,"
|
| 16 | which I think is a bit revisionist, is that Ski Company
|
| 17 | sacrifice is necessary to violation. And Werden and
|
| 18 | Melamed have quite explicitly argued that no economic
|
| 19 | sense is the unifying principle of Section 2 violations.
|
| 20 | My fundamental contention which I've been
|
| 21 | arguing for years is that sacrifice is not needed for
|
| 22 | anticompetitive effect and frequently not needed.
|
| 23 | My "Yale Law Journal" article argues that this
|
| 24 | is true for what I call above cost predatory pricing. And
|
| 25 | if you think that below cost is part of the definition of |
31
| 1 | predatory pricing, then what I mean is above cost pricing
|
| 2 | that is exclusionary and anticompetitive. There I explain
|
| 3 | how consumers can be hurt by threats to lower prices, much
|
| 4 | as Joe Farrell explained, even though prices will remain
|
| 5 | above cost, and perhaps even though prices may be profit
|
| 6 | maximizing.
|
| 7 | I ask rhetorically: If sacrifice is wrong
|
| 8 | headed in the predatory pricing context, why are we
|
| 9 | extending it to non-pricing cases? Consider "Aspen."
|
| 10 | Now, suppose, as I think is likely, that Ski Company's
|
| 11 | refusal to sell at retail prices to Highlands increased
|
| 12 | Ski's retail sales to skiers. What I'm thinking there is
|
| 13 | that it certainly is conceivable, perhaps even likely,
|
| 14 | that when Ski Company refused to sell at retail to
|
| 15 | Highlands, what that meant was that, sure, they sold a
|
| 16 | couple less tickets as part of Highlands' adventure packs.
|
| 17 | However, on the other hand, what likely happened was that
|
| 18 | the consumer decided, or many of them did, that they would
|
| 19 | buy a whole week of skiing at Ski Company. So, there may
|
| 20 | have been no sacrifice there of profits, even though they
|
| 21 | refused to sell at retail.
|
| 22 | But would that mean that the refusal was any
|
| 23 | less exclusionary or anticompetitive? I think not. The
|
| 24 | "Aspen" court didn't just rest on what I think is a shaky
|
| 25 | notion of Ski Company's sacrifice, but they also |
32
| 1 | emphasized what they took to be consumer harm, the
|
| 2 | revisionist claims of Trinko about "Aspen"
|
| 3 | notwithstanding.
|
| 4 | Another case or set of cases where I think it's
|
| 5 | fairly clear that sacrifice is not necessary for
|
| 6 | anticompetitive effect are submarine patents. If you seek
|
| 7 | a patented process into an industry standard, that may not
|
| 8 | involve sacrifice of any kind that I can see. But that
|
| 9 | fact doesn't make it a good thing to do.
|
| 10 | Many people have been talking about an extreme
|
| 11 | case where Firm A blows up a competitor's plant. Now,
|
| 12 | Werden and Melamed, and fellow travelers with them,
|
| 13 | emphasize that this isn't a problem for them because the
|
| 14 | cost of the dynamite triggers liability. There is a
|
| 15 | sacrifice; you had to pay for the dynamite. And that is
|
| 16 | what triggers liability and means that there's no economic
|
| 17 | sense to blowing up your competitor's plant but for the
|
| 18 | lessening of competition, which justifies the cost of
|
| 19 | paying for dynamite.
|
| 20 | Like Joe Farrell, I don't -- this reasoning
|
| 21 | doesn't grab me and I feel a great suspicion that the cost
|
| 22 | of the dynamite could really be important here. But one
|
| 23 | way of saying that is to change the hypo. What if Firm A
|
| 24 | is avoiding a dump fee by deposing of surplus dynamite in
|
| 25 | this way. If they didn't blow up the competitor's plant, |
33
| 1 | they would have had to pay a dump fee to dispose of the
|
| 2 | dynamite.
|
| 3 | Well, now I gather that the dynamite has a
|
| 4 | negative cost. So, according to the no economic sense
|
| 5 | test or the sacrifice test, there should be no liability.
|
| 6 | Well, this just can't be. It can't be that it should
|
| 7 | hinge on that. This suggests to me that the sacrifice
|
| 8 | test is not looking at the right thing.
|
| 9 | If the sacrifice test is not looking at the
|
| 10 | right thing, neither is extreme sacrifice. Extreme
|
| 11 | sacrifice, that is losses, are certainly not needed for
|
| 12 | anticompetitive effect. Consider the American Airlines
|
| 13 | case brought by the DOJ unsuccessfully. The judge thought
|
| 14 | there that the extra plane was profitable if you ignore
|
| 15 | effects on other planes. I suggest that everyone reread
|
| 16 | footnote 13 of that case over and over and over again if
|
| 17 | you think that the extreme sacrifice test might make
|
| 18 | sense, as the judge did.
|
| 19 | Marginal revenue, as every economist and econ 1
|
| 20 | student knows, is less than price. For firms with lots of
|
| 21 | market power, which you might think are one of the focuses
|
| 22 | of Section 2, marginal revenue is much lower than price.
|
| 23 | What that means is that monopolies with lots of market
|
| 24 | power can sacrifice enormously without triggering the
|
| 25 | extreme sacrifice test. I think, as I pointed out |
34
| 1 | previously, it is very ironic to give such firms a
|
| 2 | license, such a license, such a grand license to exclude.
|
| 3 | Let's go back and consider the case of blowing
|
| 4 | up your competitor's factory. Could it be a violation
|
| 5 | only if the dynamite is so expensive that its cost exceeds
|
| 6 | Firm A's operating profits? It seems outlandish to me on
|
| 7 | its face, but the extreme sacrifice test says yes.
|
| 8 | And I'll point out that in that case, firms with
|
| 9 | large profits have a substantial and much larger license
|
| 10 | to blow up their competitors than other firms.
|
| 11 | Rhetorically I'll ask why.
|
| 12 | Consider the no economic sense test. Does that
|
| 13 | make sense? Well, apply it to limit pricing. Consider a
|
| 14 | firm that could charge a high price and make lots of
|
| 15 | money, for a while anyway, but this firm chooses a low
|
| 16 | price, less profitable for now. Why? In order to delay
|
| 17 | or prevent entry.
|
| 18 | Suppose there is no economic sense in charging
|
| 19 | this low price before there is entry, except that it
|
| 20 | prevents others from entering. Well, the no economic
|
| 21 | sense test condemns that limit pricing. But note that
|
| 22 | that's the essence of competition. It's what I had as the
|
| 23 | easy case on slide two.
|
| 24 | Werden doesn't apply the test here. Instead he
|
| 25 | grants a safe harbor for charging the low price. |
35
| 1 | Now, if your test would condemn this case and so
|
| 2 | you have to make an exception and grant a safe harbor
|
| 3 | because it's so obvious that this is procompetitive, I'd
|
| 4 | suggest that the test is not getting at the fundamentals.
|
| 5 | This smells bad to me.
|
| 6 | Back to blowing up the competitor's factory, a
|
| 7 | la "Conwood" discussion, Werden, page 425. Proponents of
|
| 8 | the no economic sense test emphasize again that the cost
|
| 9 | of the dynamite makes it illegal. As I pointed out, costs
|
| 10 | might be negative in the dump fee hypothetical.
|
| 11 | My claim would be that blowing up your
|
| 12 | competitor's factory is anticompetitive regardless of the
|
| 13 | cost of the dynamite, regardless of whether it has a
|
| 14 | negative cost, a small positive cost, or costs more than
|
| 15 | the operating profits, regardless of whether you pass the
|
| 16 | no economic sense test.
|
| 17 | The fundamental problem in my view with all
|
| 18 | these sacrifice tests is that these tests don't flow from
|
| 19 | any kind of first principles that are attractive. They
|
| 20 | don't flow from consumer welfare or from efficiency. They
|
| 21 | also don't flow from a notion of how the competitive
|
| 22 | process would work, for example, a process by which rivals
|
| 23 | can offer consumers - by which rivals who can offer
|
| 24 | consumers higher utility actually get to provide that
|
| 25 | higher utility. |
36
| 1 | The tests don't flow from any other principles
|
| 2 | I've been able to discern from reading about them.
|
| 3 | Now, when someone like me points out that there
|
| 4 | are many cases where the tests are not satisfied but the
|
| 5 | action is anticompetitive, what you quickly bump into,
|
| 6 | both in the commentary and in the cases, is a refrain
|
| 7 | about false positives. It's a chorus. Fears and claims
|
| 8 | about these false positives abound. However, I'd suggest
|
| 9 | a modern example that I can put forward are pretty scarce.
|
| 10 | A common argument is that you need a hurdle to
|
| 11 | avoid these false positives. So, sacrifice is not needed
|
| 12 | for anticompetitive effect, but the plaintiffs should be
|
| 13 | required to show it anyway, in order to prevent an avalanche
|
| 14 | of cases from chilling legitimate competition.
|
| 15 | To me, when I hear that, I wonder, why not just
|
| 16 | tax plaintiffs, if that's the goal. Or, if you really
|
| 17 | want to eliminate these false positives, you could
|
| 18 | eliminate Section 2 entirely, or you could eliminate
|
| 19 | Section 2 for any plaintiffs whose name begins with A
|
| 20 | through M, then you get rid of half the false positives.
|
| 21 | Erecting arbitrary hurdles because the right
|
| 22 | test is difficult to administer properly is, I would
|
| 23 | argue, wrong-headed. What commentators should do, and
|
| 24 | ultimately courts, is seek, as best they can, the right
|
| 25 | test. |
37
| 1 | Now, once you've sought the right test, if
|
| 2 | administrative difficulties truly make false positives a
|
| 3 | bigger problem than false negatives, and there is not all
|
| 4 | that much discussion by the refrainers about false
|
| 5 | negatives, there is an answer which doesn't involve
|
| 6 | arbitrary hurdles or abandoning the right test. You could
|
| 7 | raise the standard of proof in that case. You could
|
| 8 | improve jury instructions. You could create procedural
|
| 9 | hurdles like "Dauber" to require rigorous evidence. We
|
| 10 | have a number of those. And, again, I think you'll find
|
| 11 | that modern examples of clear false positives are pretty
|
| 12 | rare.
|
| 13 | What are my conclusions? That patience is
|
| 14 | needed. We should be searching for the right standard, or
|
| 15 | at least better ones, and that administrative difficulties
|
| 16 | don't justify arbitrary tests. And too often they have
|
| 17 | been used to do so.
|
| 18 | Thank you.
|
| 19 | (Applause.)
|
| 20 | MR. COHEN: Okay. Our last presenter this
|
| 21 | morning is Howard Shelanski, Professor of Law at Berkeley
|
| 22 | here, where he is also Associate Dean and the co-director
|
| 23 | of the Berkeley Center for Law and Technology. His
|
| 24 | research focuses on antitrust policy and regulation.
|
| 25 | On the economic side, from 1999 to 2000, |
38
| 1 | Professor Shelanski served as Chief Economist of the
|
| 2 | Federal Communications Commission, and in 1998 to 1999, he
|
| 3 | was a Senior Economist to the President's Council of
|
| 4 | Economic Advisers at the White House.
|
| 5 | On the law side, Professor Shelanski served as a
|
| 6 | clerk to U.S. Supreme Court Justice Antonin Scalia.
|
| 7 | We welcome your presentation.
|
| 8 | MR. SHELANSKI: Thanks very much, Bill. I'm
|
| 9 | really happy to be here. And I want to make a
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| 10 | presentation that at least in some aspects will connect to
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| 11 | what my colleague Aaron Edlin was just talking about, in
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| 12 | the sense that it may give some insights into how to
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| 13 | choose among different kinds of tests for enforcement
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| 14 | under Section 2.
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| 15 | And I want to speak specifically about
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| 16 | enforcement in the area of unilateral refusals to deal, an
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| 17 | area that has, I think, become particularly challenging in
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| 18 | the wake of the "Trinko" case.
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| 19 | And the broad point that I want to make is this:
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| 20 | That at the same time that the Department of Justice and
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| 21 | the Federal Trade Commission are reviewing enforcement
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| 22 | policy for Section 2 of the Sherman Act, there are
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| 23 | parallel efforts ongoing, indeed some undertaken in recent
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| 24 | years by the Federal Trade Commission, to rethink and
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| 25 | reform intellectual property rights, and particularly to |
39
| 1 | reform it in a way that makes it harder for firms to use
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| 2 | intellectual property to foreclose competition with weak
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| 3 | or questionable IP rights.
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| 4 | And I think that the potential outcomes of IP
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| 5 | reform could matter for aspects of antitrust reforms, and
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| 6 | notably for policy toward unilateral refusals to deal.
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| 7 | So, my main point is that, in thinking about
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| 8 | Section 2 enforcement, and in particular thinking about
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| 9 | unilateral refusals to deal, antitrust reform efforts
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| 10 | should not ignore intellectual property reform processes
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| 11 | So, I have a general suggestion, which is that
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| 12 | antitrust authorities should keep an eye on IP reform and
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| 13 | take into account how it might affect enforcement policies
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| 14 | under Section 2. Not a terribly original idea in broad.
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| 15 | Louis Kaplow in 1984 wrote a very nice paper talking about
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| 16 | how antitrust and IP should be thought of as part of an
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| 17 | interactive system. But I also want to talk about
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| 18 | specific conjecture and, as we get further along, you'll
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| 19 | see why I refer to it as merely conjecture, which is, if
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| 20 | IP reform is likely to reduce the strength or availability
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| 21 | of intellectual property protections, antitrust
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| 22 | authorities might consider enforcing less strictly against
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| 23 | refusals to deal.
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| 24 | Now, let me try to explain why. Under "Trinko,"
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| 25 | there is a presumption against requiring a firm to deal |
40
| 1 | with competitors. Now, there are many things one can read
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| 2 | into "Trinko". "Trinko" adopts a very strong line against
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| 3 | duties to deal for firms in the unilateral context. But
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| 4 | "Trinko" did preserve "Aspen". Very interestingly,
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| 5 | "Aspen", which is a hard case to teach to students and in
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| 6 | many ways a hard case to explain. "Aspen" is a case that
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| 7 | imposed a duty to deal.
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| 8 | I agree with Aaron Edlin that Justice Scalia
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| 9 | engaged in some revisionism by finding profit sacrifice in
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| 10 | that case, but inherently what "Aspen" says is, if there
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| 11 | is nothing that you gain by refusing to deal, then we are
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| 12 | going to assume that what you gained is a reduction in
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| 13 | competition that inures to your benefit. That's one way
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| 14 | of looking at it. But "Aspen" still exists after
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| 15 | "Trinko". We have a strong presumption articulated in the
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| 16 | "Trinko" decision against imposing duties to deal.
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| 17 | The question that's left for the antitrust
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| 18 | agencies is the following: Okay, where do we impose the
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| 19 | duty to deal or not. So, I want to talk a little bit
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| 20 | about some policy issues that might arise, some background
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| 21 | issues, and then talk about how IP reform might affect the
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| 22 | answer to that question of what standard to use in
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| 23 | imposing a duty to deal.
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| 24 | Well, the first thing that we need to keep in
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| 25 | mind of course is that only some refusals to deal cause |
41
| 1 | anticompetitive harm. There are many cases where refusals
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| 2 | to deal will cause competitive supply to enter the market,
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| 3 | would cause a firm to invent around the refusal to deal or
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| 4 | to innovate or produce something itself.
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| 5 | Mandatory dealing in cases where there isn't
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| 6 | anticompetitive harm could impede investment and
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| 7 | innovation by the firms being forced to deal. So, that's
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| 8 | an argument one often hears. If you go back to some of
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| 9 | the previous rounds of these hearings, Former Assistant
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| 10 | Attorney General for Antitrust Eupate has some testimony
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| 11 | saying exactly this, if you force firms to deal, they're
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| 12 | not going to innovate. There's some interesting counter
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| 13 | argument by Professor Steven Fallon that suggests the
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| 14 | evidence for such innovation deterrence is thin. But we
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| 15 | have to at least keep in mind the possibility that
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| 16 | mandatory dealing could impede investment.
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| 17 | I think that one of the bigger concerns is that
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| 18 | enforcement of a duty to deal might reduce competitive
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| 19 | innovation and production not by the firms being forced to
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| 20 | deal, but by other firms in the marketplace or by the
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| 21 | would-be buyer, by creating a quasi-regulated purchase
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| 22 | alternative.
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| 23 | So, "Trinko" takes into account all of these
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| 24 | possibilities, that there isn't a lot of -- that there are
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| 25 | many refusals to deal that are not anticompetitive and |
42
| 1 | imposing a duty to deal in fact may have consequences to
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| 2 | justify its presumption against the duty to deal. But
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| 3 | "Trinko" does not necessarily mean refusals to deal are
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| 4 | evil per se.
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| 5 | So, refusals to deal can have anticompetitive
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| 6 | harms. And we would not necessarily want to exempt those
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| 7 | refusals to deal from enforcement.
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| 8 | Now, I want to suggest that one necessary
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| 9 | condition for such harm is that competitors and third
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| 10 | parties face economic barriers to providing the goods at
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| 11 | issue or that competitors and third parties face legal
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| 12 | barriers to providing the goods at issue.
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| 13 | And I would suggest we should not impose duties
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| 14 | to deal in goods for which economic or legal barriers to
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| 15 | competitive supply do not exist. There you get very
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| 16 | little pay off and you may creat some deterrent effects to
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| 17 | innovation either on the supply or the demand side.
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| 18 | But what about refusals that could be
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| 19 | anticompetitive, for which there are economic barriers or
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| 20 | legal barriers. There are several standards that we could
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| 21 | use to identify those situations and to decide whether or
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| 22 | not to enforce a duty to deal.
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| 23 | So, one thing we could do is to say, listen, we
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| 24 | should have per se legality for refusals to deal. This is
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| 25 | in the spirit of "Trinko", it's a strong reading of |
43
| 1 | "Trinko", but it's a very clean line and we avoid any risk
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| 2 | of deterring innovation on either the supply or the demand
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| 3 | side.
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| 4 | Alternatively, we have a range of rule of reason
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| 5 | approaches. And I'm just going to very simplistically
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| 6 | phrase them as potential consumer welfare tests, the kind
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| 7 | of tests that Professor Salop proposed in an earlier round
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| 8 | of these hearings; a business justification test, which
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| 9 | Kolasky suggested in that same round; and a profit
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| 10 | sacrifice test of various stringency, ranging right up to
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| 11 | a no business sense kind of test of the kind that Doug
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| 12 | Melamed has articulated.
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| 13 | Then we have the old line essential facilities
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| 14 | approach, which as Justice Scalia tells us, the Supreme
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| 15 | Court has never adopted. One could quibble about what
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| 16 | "Onertel" means, but there is some precedent certainly in
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| 17 | the Appellate Court for the essential facilities approach,
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| 18 | notably in the Seventh Circuit.
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| 19 | So, how should the Justice Department and the
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| 20 | Federal Trade Commission choose among these various
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| 21 | approaches? Well, I don't much like the per se legality
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| 22 | approach because per se legality fails to block cases
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| 23 | where the only effect is anticompetitive. And while often
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| 24 | justified on the grounds of preserving the refusing firm's
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| 25 | innovation and investment incentives, there isn't clear |
44
| 1 | evidence that that is [unintelligible]. And I think
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| 2 | you're likely to have poor welfare effects here.
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| 3 | I don't much like the essential facilities
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| 4 | approach either because it does ignore some legitimate
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| 5 | business justifications. And I think that it may too
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| 6 | easily allow access and deter innovation and investment by
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| 7 | the buyer or the third parties. And more -- of great
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| 8 | concern is it requires a quasi-regulatory solution.
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| 9 | While I fully agree with my colleague Aaron that
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| 10 | we should not let administrative difficulties justify a
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| 11 | bad test, we shouldn't ignore administrative difficulties
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| 12 | in the test that we actually choose to administer. And
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| 13 | there's some hard pricing questions that emerge any time
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| 14 | that we follow the full essential facilities test as it's
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| 15 | been articulated in the appellate courts.
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| 16 | Well, this leads to the rule of reason
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| 17 | alternatives. And I'm not going to exactly say which rule
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| 18 | of reason alternative I think is best. I think we've
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| 19 | heard a lot of very interesting and provocative arguments
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| 20 | for the specific nature of the test.
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| 21 | I want to oversimplify by assuming that if you
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| 22 | took all of the rules of reason tests that are proposed
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| 23 | that you can differentiate them along a spectrum from
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| 24 | relatively strong enforcement to relatively weak
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| 25 | enforcement. In other words, they can be differentiated |
45
| 1 | according to the likelihood that we'll find conduct to be
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| 2 | anticompetitive by how strictly they would enforce against
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| 3 | refusals to deal and how likely they would be to impose a
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| 4 | duty to deal.
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| 5 | So, the policy for the courts and the antitrust
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| 6 | agencies I think may be how stringent or generous the rule
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| 7 | of reason test to choose for judging refusals to deal. I
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| 8 | think that IP rights, intellectual property rights, might
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| 9 | affect the answer. And here's why.
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| 10 | Intellectual property rights are a primary
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| 11 | source of legal barriers to competitive provision of goods
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| 12 | that an incumbent refuses to sell to rivals. We heard in
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| 13 | the testimony yesterday from some of the company
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| 14 | witnesses, notably QUALCOMM and a couple of others, that
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| 15 | they're very concerned about any rule that might require
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| 16 | them to deal in particular ways with their intellectual
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| 17 | property. Intellectual property rights grant them a legal
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| 18 | ability to give them the ability to impose a legal barrier
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| 19 | to invent around to innovations that would replicate their
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| 20 | invention, and therefore gives power, creates an effect
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| 21 | out of their refusal to deal or refusal to deal on
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| 22 | particular terms.
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| 23 | But, logically, any reduction in the strength
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| 24 | and availability of IP protections could reduce the pool
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| 25 | of goods for which there are legal barriers to competitive |
46
| 1 | supply. There is an empirical question buried in here
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| 2 | that I will return to at the end. But I think that IP
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| 3 | reform could therefore affect the frequency with which
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| 4 | refusals to deal weaken the conditions for being
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| 5 | anticompetitive, in turn affecting the likelihood that
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| 6 | enforcement of the duty to deal was warranted.
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| 7 | So, what's the benefit of a more discerning
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| 8 | intellectual property policy if IP reform reduces a firm's
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| 9 | ability to use IP protections to block competitive supply
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| 10 | and innovation, then IP reform can limit the need for rule
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| 11 | of reason exceptions to Trinko's presumption against
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| 12 | mandatory dealing with rivals.
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| 13 | Now, one might say, okay, fine, why not have
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| 14 | intellectual property reform and a fairly liberal duty to
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| 15 | deal. Won't that unblock lots anticompetitive refusals to
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| 16 | deal.
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| 17 | Well, both intellectual property reform and
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| 18 | duties to deal aim to reduce barriers to competitive
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| 19 | supply and innovation, but I think that their individual
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| 20 | welfare effects may not be additive if they're undertaken
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| 21 | together.
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| 22 | Suppose that we do not have IP reform and that
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| 23 | there is some good that is being used anticompetitively to
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| 24 | block competitive supply. The duty to deal can increase
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| 25 | welfare with no risk of deterring investment or innovation |
47
| 1 | by the would-be buyer or third parties. The would-be
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| 2 | buyer or third parties could be blocked by an intellectual
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| 3 | property barrier to competitive supply or innovation, and
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| 4 | so requiring that the refusing to sell or deal doesn't
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| 5 | block any innovation on the demand side by the would-be
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| 6 | buyer or by third parties. It might deter innovation and
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| 7 | investment by the incumbent. That is something that we
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| 8 | need to think about.
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| 9 | With reduction of legal barriers through IP
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| 10 | reform, however, the duty to deal now can undermine new
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| 11 | competition and innovation, reducing welfare. So, the
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| 12 | firm that is refusing to deal and the good that is
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| 13 | protected by intellectual property, if they now have a
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| 14 | weaker intellectual property right, we might want to say,
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| 15 | well, let's not make them deal because now there's an
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| 16 | invent around or a replication that didn't exist before.
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| 17 | So, IP reform raises the likelihood, whether to
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| 18 | any significant level is another question, but it raises
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| 19 | the likelihood of false positives in antitrust enforcement
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| 20 | through imposition of a duty to deal where the conditions
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| 21 | for anticompetitive harm as a legal barrier do not hold.
|
| 22 | So, let's take a little bit of a closer look at
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| 23 | the implications of IP reform for Section 2 reform. There
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| 24 | are several kinds of proposals for intellectual property
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| 25 | reform that could bear on the effects of refusals to deal. |
48
| 1 | There's just some broad examples
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| 2 | There are proposals to raise the bar for
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| 3 | patentability: better pre and post grant opposition
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| 4 | procedures; more transparent review, both in initial grant
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| 5 | and post grant of patent grants or annuities.
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| 6 | There are also proposals to reduce consequences
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| 7 | of patentability: a narrowed patentable subject matter,
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| 8 | for example, cutting software out of patentable subject
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| 9 | matters; expanded research exceptions and reduced
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| 10 | presumptions of harm in injunction proceedings which might
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| 11 | push parties to the bargaining table; and limit refusals
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| 12 | to deal. And these are proposals that can be found in the
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| 13 | National Academy of Sciences' proposal, in the Federal
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| 14 | Trade Commission's report of a couple of years ago; in
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| 15 | draft statute that floated around in 2004; and in a
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| 16 | variety of ongoing documents one can find these proposals.
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| 17 | So, the effects of these proposals would likely
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| 18 | be to make fewer goods subject to IP protections and to
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| 19 | make those protections less expansive. Some of the most
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| 20 | prominently discussed IP reforms, and I think this is the
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| 21 | important point, would reduce the ability of incumbents to
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| 22 | foreclose competitive provision of goods through the
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| 23 | exercise of intellectual property rights.
|
| 24 | Depending on circumstances, these refined IP
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| 25 | protections could have varying effects on incentives to |
49
| 1 | deal. The reduced ability to foreclose competitive
|
| 2 | innovation through the enforcement of an intellectual
|
| 3 | property right might make an incumbent more eager to sell
|
| 4 | to rivals because it would expect greater competitive
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| 5 | entry in the relevant property market than existed
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| 6 | pre-reform, and the incumbent may therefore want to take
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| 7 | the sales for itself for as long as it can.
|
| 8 | Alternatively, an incumbent may be less eager to
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| 9 | deal if the sale to others would raise the speed or
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| 10 | likelihood of competitive entry compared to what would
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| 11 | occur if it keeps the good to itself.
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| 12 | And which of these incentive effects occurs
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| 13 | would depend very much on the nature of the good, the
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| 14 | degree to which the selling firm is vertically integrated.
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| 15 | There are a number of questions that are factored in.
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| 16 | But I think on the whole refined intellectual
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| 17 | property could reduce the incidence and the impact of
|
| 18 | refusals to deal. It is true that refined IP protections
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| 19 | could reduce the willingness to deal with rivals by
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| 20 | reducing an incumbent's ability to block replication of or
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| 21 | innovative alternatives to its technology. But I think
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| 22 | this effect is most likely where the goods involved are
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| 23 | easy to reverse engineer and replicate. And these in
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| 24 | turn, I think, are the goods where refusals to deal would
|
| 25 | be less harmful because the would be-buyer or others will |
50
| 1 | eventually be able to market.
|
| 2 | So, on the whole, I think we'll find
|
| 3 | intellectual property protections should either reduce
|
| 4 | incentives to refusals to deal, or reduce the long-term
|
| 5 | effects of refusing to deal by opening the door to
|
| 6 | competitive supply and innovation.
|
| 7 | So, what are the implications for Section 2
|
| 8 | reform? The latter effect, competitive reinvention or
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| 9 | replication of the goods at issue in a refusal case should
|
| 10 | be preserved. Antitrust reform should not impede a
|
| 11 | competitive reinvention because they should not provide an
|
| 12 | alternative or option to competitive entry or invention or
|
| 13 | innovation where it is feasible to occur.
|
| 14 | So, I think that if intellectual property reform
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| 15 | reduced legal barriers to competitive production of the
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| 16 | relevant good, Section 2 should be less willing to require
|
| 17 | the incumbent to deal. Broad exemptions to the "Trinko"
|
| 18 | presumption against mandated dealing could create a
|
| 19 | quasi-regulatory alternative to buyers that is unnecessary
|
| 20 | and unhelpful to economic welfare.
|
| 21 | So, that's some questions to investigate before
|
| 22 | we know whether intellectual property reform is actually
|
| 23 | going to matter.
|
| 24 | Several key questions. First of all, how likely
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| 25 | is IP reform and to what extent will it refine the |
51
| 1 | consequences of IP protections for competition. I think
|
| 2 | to question these efforts are under way. They're very
|
| 3 | political and very contentious. What will emerge from
|
| 4 | them is unclear. I think something will, but I think it's
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| 5 | hard to know exactly what.
|
| 6 | The next question is really an empirical one and
|
| 7 | I think lies at the core of what I'm suggesting today:
|
| 8 | How much of a problem with refusal to deal stems from IP
|
| 9 | protected goods for which the barrier to competitive
|
| 10 | supply is a legal one rather than an economic one that
|
| 11 | stems from scale or something else. If not much, then the
|
| 12 | considerations I'm suggesting can be put aside as
|
| 13 | Section 2 reform proceeds. But if a lot, even if only in
|
| 14 | particular industries or markets, then refusal to deal
|
| 15 | policy should recognize the welfare and complexities that
|
| 16 | intellectual property reform might introduce.
|
| 17 | And the final question is: What effects will
|
| 18 | applied intellectual property protections have on the
|
| 19 | incentive of incumbent firms to deal with rivals. I think
|
| 20 | that's an interesting question to investigate.
|
| 21 | So, I have some tentative conclusions.
|
| 22 | The rule of reason approach for refusals to deal
|
| 23 | has potential advantages over either per se legality or
|
| 24 | the essential facilities test.
|
| 25 | The policy problem is to decide how strict a |
52
| 1 | test the courts and agencies should apply in assessing the
|
| 2 | reasonability of refusals to deal with rivals. And the
|
| 3 | potential results of intellectual property reform may be a
|
| 4 | relevant consideration in that choice, with more refined
|
| 5 | intellectual property rights weighing in favor of less
|
| 6 | strict enforcement against refusals to deal.
|
| 7 | Thank you.
|
| 8 | MR. COHEN: Thank you very much Howard we're now
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| 9 | going to take a break for roughly fifteen minutes.
|
| 10 | (A brief recess was taken.)
|
| 11 | MR. COHEN: Fine. Before we begin our questions
|
| 12 | and round-table discussions, I think a way to start this
|
| 13 | second session would be to give each of our speakers a few
|
| 14 | minutes to respond to or comment upon some of the issues
|
| 15 | that were raised by the other panelists.
|
| 16 | You can go in whichever order you prefer. We do
|
| 17 | ask as a reminder to speak into the microphone so we can
|
| 18 | get this transcript.
|
| 19 | MR. SHELANSKI: I'll start because I expect
|
| 20 | collusion over here on the right.
|
| 21 | So, I really enjoyed Aaron's and Joe's related
|
| 22 | presentations and I think that they are both in the core
|
| 23 | respects correct. I do have just a couple of observations
|
| 24 | or comments.
|
| 25 | So, one suggestion I would make is if you take |
53
| 1 | Aaron's presentation and Joe's presentation and put them
|
|